Paul Rand: A Designer’s Art

　　平面設計 經典重現

　　保羅．蘭德，20世紀美國最有影響力的平面與商標設計師，一生最重要的作品集新編複刻。



　　在《設計是什麼？： 保羅．蘭德給年輕人的第一堂啟蒙課》之中，我們透過設計大師的講座，聆聽設計者的思考與經驗談



　　在《想設計：保羅‧蘭德的永恆設計準則》裡，保羅‧蘭德現身說法，何謂好設計的準則。



　　在複刻的Paul Rand: A Designer's Art中，將保羅‧蘭德重要設計圖與設計理論完美重現。



　　保羅‧蘭德，這位被賈伯斯稱為史上最重要的平面設計師，不只以為IBM、ABC、UPS等公司設計的鮮明商標為人稱道，他將其簡單洗鍊、風格多變、始終追求人性的設計理念貫串到各個設計領域—平面廣告、包裝、出版、海報與企業視覺標識之中。身為瑞士新浪潮平面設計運動的領銜者，他也身兼思想家與設計教育家。



　　本書為保羅絕版已久之專書的全新複刻，精細的重現原畫圖形與質地。包含超過200幅圖畫與27篇論文，與Steven Heller寫的新編後記。任何對當代設計有興趣的人都不能錯過此書。(文/博客來編譯)

If Paul Rand was the most influential American graphic designer of the twentieth century, then Paul Rand: A Designer's Art is the most important on his work. A comprehensive collection of his most important and best-known designs, A Designer's Art gives unique insight into Rand's design process and theory. This new edition of Rand's classic monograph, long unavailable, meticulously re-creates the graphic quality of the original. It includes more than two hundred illustrations and twenty-seven essays, and a new afterword by Steven Heller. This book is required reading for anybody interested in modern design.

Paul Rand (1914-1996) was one of the most influential American graphic designers of the twentieth century. In addition to teaching graphic design at Yale for nearly thirty years, he also designed the iconic logos for ABC, IBM, and UPS.