When the socialist politician Salvador Allende dramatically won Chile's presidential election in 1970, a powerful cultural movement accompanied him to power as folk singers emerged at the forefront proving that music could help forge the birth of a new society. "Venceremos" charts the development of such a cultural phenomenon from the years before Allende's victorious campaign to the brutal U.S.-backed military coup on September 11, 1973, which ousted his presidency and imposed the dictatorship of General Augusto Pinochet. The bloody repression that followed would claim the life of V ctor Jara, a key singer-songwriter, but could never put to rest the lasting power of his songs nor the movement he personified.