Reclaim Your Readers: Proven Methods for Reader-Focused Writing

This handbook introduces writers of all types to the ARC Method, a technique for reader-focused composition that ultimately leads to a devoted readership. Demonstrating how this strategy incorporates the concepts of audience, relevance, and a readership continuum to change the paradigm of writing, this guide reveals how utilizing this approach addresses the audience's true needs. Enabling writers to produce content for multiple formats, this examination is guaranteed to make writers more effective and valuable to employers, instructing them on how to adapt to the current trends of media proliferation, such as blogs and online social media, while staying true to traditional outlets. With valuable tips on combating audience fragmentation, this book offers writers of all backgrounds a solid solution to winning a loyal following across a variety of platforms and styles with a new, more impactful and efficient way of writing.

Randy Craig is the former publications editor for Inland Press Association, a newspaper trade association based in Des Plaines, Illinois. He currently serves as the director of communications for the American Dental Hygienists’ Association in Chicago and is the former director of communications and editorial manager for the National Parent Teacher Association. He lives in Alsip, Illinois.