The World’s Your Stage: How Performing Artists Can Make a Living While Still Doing What They Love

Most performing artists don't do what they do for the money. And that's a good thing, because jobs are scarce and talent alone no longer assures success. But since you've spent years mastering your craft--be it as a musician, a dancer, an actor, or some other type of artist--wouldn't you love to figure out how to get paid for it?Inspired by the celebrated Juilliard course, The World's Your Stage explains the business side of the performing arts. Performers wishing to hone their entrepreneur skills and launch their own careers will learn how to: - Understand the numbers- Find their niche--and fill it- Market and promote themselves and their venture- Network productively- Fundraise both online and off- Utilize the Opportunity Framework to help balance artistic and financial growth- And moreComplete with insights from leading figures in the arts as well as lessons from thriving artist-entrepreneurs, The World's Your Stage will help you keep your dream alive while keeping a clear eye on the unavoidable and essential business side of it all.

WILLIAM F. BAKER, PH.D. (New York, NY) is president emeritus of WNET, New York’s PBS station, and a professor at Fordham University. He teaches Understanding the Profession: The Business of the Performing Arts in the 21st Century to students from Juilliard and Fordham. WARREN C. GIBSON, PH.D. (Mountain View, CA) is an engineer and economist at San Jose University. EVAN LEATHERWOOD (New York, NY) is a journalist, speaker, and Slifka Fellow at the Bernard L. Schwartz Center for Media, Public Policy, and Education at Fordham.