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International Business：Environment & Operations(GE)(17版)

International Business：Environment & Operations(GE)(17版)

  • 定價：1380元
  • 優惠價：95折1311元
  • 運送方式：
  • 臺灣與離島
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  • 可配送點：台灣、蘭嶼、綠島、澎湖、金門、馬祖
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內容簡介

　　With a legacy of nearly half a century, International Business: Environments & Operations insightfully integrates theory and practice to provide students with a meaningful understanding of the dimensions and dynamics that define international business. It enables a comprehensive understanding of the wide-ranging facets of IB through a diversity of perspectives－ranging from the managerial to the institutional, the strategic to the tactical－and is supported by numerous examples of managers and companies around the world.

　　This seventeenth edition sustains the book's characteristic rigor and practical approach, balancing a focus on current best practices against extensive coverage of contemporary political, economic, and social developments, including all the challenges and opportunities the arise.
 

作者介紹

作者簡介

John D. Daniels

　　現職：Univeristy of Miami

Lee H. Radebaugh

　　現職：Brigham Young University

Daniel P. Sullivan

　　現職：University of Delaware

Reid W. Click

　　現職：George Washington University
 

目錄

PART I: BACKGROUND FOR INTERNATIONAL BUSINESS
Ch 1 Globalization and International Business

PART II: COMPARATIVE ENVIRONMENTAL FRAMEWORKS
Ch 2 The Culture  Environments Facing Business
Ch 3 The Political and Legal Environments Facing Business
Ch 4 The Economic Environments Facing Business
Ch 5 Globalization and Society

PART III: THEORIES AND INSTITUTIONS: TRADE AND INVESTMENT
Ch 6 Internation Trade and Factor Mobility Theory
Ch 7 Governmental Influence on Trade
Ch 8 Cross-National Cooperation and Agreements

PART IV: WORLD FINANCIAL ENVIRONMENT
Ch 9 Global Foreign-Exchange Markets
Ch10 The Determination of Exchange Rates
Ch11 Global Capital Markets

PART V: GLOBAL STRATEGY, STRUCTURE, AND IMPLEMENTATION
Ch12 The Strategy of international Business
Ch13 Country Evaluation and Selection
Ch14 Export and Import
Ch15 Direct Investment and Collaborative Strategies
Ch16 The Organization of International Business

PART VI: MANAGING INTERNATIONAL OPerATIONS
Ch17 Marketing Globally
Ch18 Global Operatins and Supply-Chain Management
Ch19 International Accountiong and Finance Issues
Ch20 International Human Resource Management
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詳細資料

  • ISBN：9781292403274
  • 叢書系列：國際企業管理
  • 規格：平裝 / 694頁 / 21.5 x 27.6 x 2.3 cm / 普通級 / 全彩印刷 / 17版
  • 出版地：台灣
 

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