The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns

John C. Bogle’s The Little Book of Index Investing is a power-packed explanation of why outperforming the market is an investor illusion. Instead, the founder of The Vanguard Group--the man who’s been called the conscience of the investment industry*--recommends a simple, time-tested investment strategy that can deliver the greatest return to the greatest number of investors: indexing. Why? Investing is a zero-sum game where transaction costs, taxes, poor investment diversification, and poor market-timing (an affliction for most investors) hurts your portfolio more than it helps. Indexing eliminates that hurt. Bottom-line, if you can’t be an index, why not invest in one? And you’ll be all the happier and richer for it.
*Time Magazine

John C. Bogle is founder of The Vanguard Group, Inc. and president of the Bogle Financial Markets Research Center. He created Vanguard, one of the two largest mutual-fund organizations in the world, in 1974 and served as Chairman and CEO until 1996 and Senior Chairman until 2000. Designated by Fortune magazine as one of the investment industry’s four ＂Giants of the 20th Century,＂ in 2004 he was awarded the Woodrow Wilson Award from Princeton University, his alma mater, for distinguished achievement in the nation’s service. That same year Time magazine named Mr. Bogle one of the world’s 100 most powerful and influential people.

Thom Pinto has narrated hundreds of documentaries over the past decade for The History Channel, Travel Channel, TLC, and several other cable networks. His audiobook credits include John C. Bogle’s The Little Book of Common Sense Investing as well as TheEmotional Intelligence Quick Book. He has performed numerous character roles for audiobook adaptations of children’s feature films, as well as several Civil War memoirs for Greystone Entertainment. He was a featured voice in the film Zodiac, the animated film Batman: Mask of the Phantasm, and Tom and Jerry: The Fast and the Furry.