I’m Feeling Lucky-The Confessions of Google Employee Number 59

I’m Feeling Lucky-The Confessions of Google Employee Number 59

  • 作者: Douglas Edwards
  • 原文出版社:Allen Lane
  • 出版日期:2011/07/28
  • 語言:英文
  • 定價:1100
  • 運送方式:
  • 臺灣與離島
  • 海外
  • 可配送點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
  • 可取貨點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
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內容簡介

  Comparing Google to an ordinary business is like comparing a rocket to a wheelbarrow. No academic analysis or bystander's account can capture it. Now Douglas Edwards, Employee Number 59, takes readers inside the Googleplex for the closest look you can get without an ID card, giving readers a chance to fully experience the potent mix of camaraderie and competition that makes up the company that changed the world. Edwards, Google's first director of marketing and brand management, describes it as it happened. From the first, pioneering steps of Larry Page and Sergey Brin, the company's young, idiosyncratic partners to the evolution of the company's famously nonhierarchical structure (where every employee finds a problem to tackle or a feature to create and works independently), through the physical endurance feats of the company's engineers (both on and off the roller-hockey field) to its ethos to always hire someone smarter than yourself, I'm Feeling Lucky captures for the first time the unique, self-invented, culture of the world's most transformative corporation. Welcome to the "Google Experience".

 

目錄

Introduction ix

PART I YOU ARE ONE OF US
1 From Whence I Came
2 In the Beginning
3 A World without Form
4 Marketing without "Marketing"
5 Giving Process Its Due
6 Real Integrity and Thoughts about God
7 A Healthy Appetite for Insecurity
8 Cheap Bastards Who Can't Take a Joke
9 Wang Dang Doodle --- Good Enough Is Good Enough
10 Rugged Individualists with a Taste for Porn

PART II GOOGLE GROWS AND FINDS ITS VOICE
11 Liftoff
12 Fun and Names
13 Not the Usual Yada Yada
14 Googlebombs and Mail Fail
15 Managers in Hot Tubs and in Hot Water
16 Is New York Alive?

PART III WHERE WE STAND
17 Two Speakers, One Voice
18 Mail Enhancement and Speaking in Tongues
19 The Sell of a New Machine
20 Where We Stand
21 Aloha AOL
22 We Need Another Billion-Dollar Idea
23 Froogle and Friction
24 Don't Let Marketing Drive
25 Mistakes Were Made

PART IV CAN THIS REALLY BE THE END?
26 S-l for the Money

Timeline of Google Events
Glossary
Acknowledgments
Index

 

詳細資料

  • ISBN:1846145120
  • 規格:精裝 / 432頁 / 15.3 x 23.4 x 6.05 cm / 普通級 / 單色印刷 / 初版
  • 出版地:英國

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