1999 年，John Doerr 碰上了 Google 創始人 Larry Page 和 Sergey Brin，當時 Page 和 Brin 剛拉到 1250 萬美元的創業基金，懷著滿腔熱血和不容置喙的專業能力，準備大展長才，唯獨少了一個明確的商業計畫。要成功帶領 Google 躍升為全球之首（或者僅只不至成為時代浪潮下的殘骸），Page 和 Brin 勢必得有一套判斷基準，以帶領團隊做出正確的決定，此時，便多虧了 Doerr 告訴他們「目標及關鍵成果」這套系統，讓他們能夠精準掌握團隊工作狀況，知道何時該衝，何時該收，將團隊推向成功高峰。
Doerr 是在 1970 年代於 Intel 擔任工程師期間接觸到「目標及關鍵成果」這個概念，當時 Intel 的創建人 Andy Grove 用他特有的方式營運公司，獲得傲人成果，於是 Doerr 便四處推廣這套系統，也就是先定下想達成的「目標」，再設立要達成這個目標必須做到的具體「關鍵成果」。此外，上至 CEO 下至基層員工都必須公開他們的「目標及關鍵成果」，讓每個人都有明確的工作方向並為共同的目標合作，如此即可有效加強企業凝聚力，並衡量及判斷整個企業是否穩定運行，而每個確實實行這套系統的企業，最後都認可了這套系統的效果。
此外，本書還收錄了如 U2 主唱 Bono 及 Bill Gates 談及如何應用「目標及關鍵成果」系統等相關案例，以證實這套系統影響了無數企業組織的運作及發展。
Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive.
In the fall of 1999, John Doerr met with the founders of a start-up he’d just given ＄12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world, or even survive, Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They’d have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress—to measure what mattered.
Doerr taught them about a proven approach to operating excellence: Objectives and Key Results. He had first discovered OKRs in the 1970s as an engineer at Intel, where the legendary Andy Grove (“the greatest manager of his or any era”) drove the best-run company Doerr had ever seen. Later, as a venture capitalist, Doerr shared Grove’s brainchild with more than fifty companies. Wherever the process was faithfully practiced, it worked.
In this goal-setting system, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Everyone’s goals, from entry-level contributors to the CEO, are transparent to the entire organization.
The benefits are profound. OKRs surface an organization’s most important work. They focus effort and foster coordination. They keep employees on track. They link objectives across silos to unify and strengthen the entire company. Along the way, OKRs enhance workplace satisfaction and boost retention.
In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.
“Whether you’re a seasoned CEO or a first-time entrepreneur, you’ll find valuable lessons, tools, and inspiration in the pages of Measure What Matters. I’m glad John invested the time to share these ideas with the world.”—Reid Hoffman, cofounder of LinkedIn and author of The Start-up of You
“Measure What Matters deserves to be fully embraced by every person responsible for performance, in any walk of life. John Doerr makes Andy Grove a mentor to us all. If every team, leader, and individual applied OKRs with rigor and imagination, all sectors of society could see an exponential increase in productivity and innovation.” —Jim Collins, author of Good to Great
“John Doerr has taught a generation of entrepreneurs and philanthropists that execution is everything. Measure What Matters shows how any organization or team can aim high, move fast, and excel.”—Sheryl Sandberg, Facebook COO and founder of LeanIn.org and OptionB.org
“In this indispensable book, the most important venture capitalist of our era reveals a key to business innovation and success. This crisp and colorful book combines fascinating case studies with insightful personal stories to show how OKRs can add magic to organizations of any size.”—Walter Isaacson, author of Steve Jobs and Leonardo da Vinci
“I’m a big believer in John Doerr’s simple yet effective OKR system—I’ve seen it work firsthand! I encourage every business leader to read Measure What Matters in order to learn some real and practical secrets for success.”—Anne Wojcicki, founder and CEO of 23andMe
“John Doerr has been the source of management magic for many of the most iconic companies in Silicon Valley that went on to change the world. Measure What Matters is a must read for anyone motivated to improve their organization.”—Former Vice President Al Gore
“Measure What Matters takes you behind the scenes for the creation of Intel’s powerful OKR system—one of Andy Grove’s finest legacies.”—Gordon Moore, cofounder of Intel
“Measure What Matters will transform your approach to setting goals for yourself and your organization. John Doerr pushes every leader to think deeply about creating a focused, purpose-driven business environment.”—Mellody Hobson, president of Ariel Investments
“John Doerr is a Silicon Valley legend. He explains how transparently setting objectives and defining key results can align organizations and motivate high performance.”—Jonathan Levin, dean of Stanford Graduate School of Business
“Measure What Matters is a gift to every leader or entrepreneur who wants a more transparent, accountable, and effective team. It encourages the kind of big, bold bets that can transform an organization.” —John Chambers, executive chairman of Cisco
“In addition to being a terrific personal history of tech in Silicon Valley, Measure What Matters is an essential handbook for both small and large organizations; the methods described will definitely drive great execution.”—Diane Greene, CEO of Google Cloud