No Rules Rules: Netflix and the Culture of Reinvention

　　Netflix創辦人里德•哈斯廷斯首度揭露
　　風靡全球、開創串流影音奇蹟的Netflix企業文化

　　Netflix吸引超過190個國家、數百萬的用戶觀看，每年創下數十億收益，稱其為娛樂產業奇蹟，絕對當之無愧。然而，1998年甫上線的Netflix不過是提供線上租賃DVD服務的公司而已，經過了一而再、再而三的自我突破以及創新，才獲得現今的成功。

　　這樣的成功，或許也因為哈斯廷立下「標新立異」的企業文化，Netflix才得以順應瞬息的世界潮流與會員需求，逐漸發展成現今偉業。

　　哈斯廷設立了全新的準則，重視需求勝過規章、強調創新而非效率、給予員工發揮的空間而非試圖掌控他們。在Netflix，他們沒有假期或者核銷制度；在Netflix，不管你多埋頭苦幹，工作結果無法稱之為「優秀」，就準備拿遣散費走人；在Netflix，你不需要試圖迎合老闆，你只需要坦白地提出有用的建議；在Netflix，員工不需要什麼其他人的引薦或背書，就能獲得高於市場行情地豐厚薪資。

　　沒有人有辦法預期哈斯廷這種空前絕後的制度會得到什麼效果，然而，在極短的時間內，Netflix成了全球最受人喜愛的品牌。

　　此次，影響力遍及全球的企業家里德•哈斯廷與暢銷書《文化地圖：突破全球商業的無形邊界》作家艾琳•邁耶協力合作，深入Netflix核心文化，除道出哈斯廷未曾提及的創業過往，更寫出Netflix背後的成功哲學。(文/博客來編譯)

　　Hard work is irrelevant. Be radically honest. Adequate performance gets a generous severance. And never, ever try to please your boss.

　　These are some of the ground rules if you work at Netflix. They are part of a unique cultural experiment that explains how the company has transformed itself at lightning speed from a DVD mail order service into a streaming superpower – with 125 million fervent subscribers and a market capitalisation bigger than Disney.

　　Finally Reed Hastings, Netflix Chairman and CEO, is sharing the secrets that have revolutionised the entertainment and tech industries. With INSEAD business school professor Erin Meyer, he will explore his leadership philosophy – which begins by rejecting the accepted beliefs under which most companies operate – and how it plays out in practice at Netflix.

　　From unlimited holidays to abolishing financial approvals, Netflix offers a fundamentally different way to run any organisation, one far more in tune with a fast-paced world. For anyone interested in creativity, productivity and innovation, the Netflix culture is something close to a holy grail. This book will make it, and its creator, fully accessible for the first time.