CEO Secrets: Advice, Insights and Stories from the Popular Video Series, CEO Secrets

Since 2015 the BBC has been asking CEOs and founders a simple question: ’What’s the advice you wish you had when you started out?’ This book is the culmination of their insights, expertise, and secrets to success. It’s wisdom that can help anyone, from budding entrepreneurs to career climbers.

Drawing on original interviews from the CEO Secrets series, conducted by Dougal Shaw, this book covers a range of sectors, from tech and economics to fashion and hospitality. It contains unparalleled insights on overcoming the many challenges facing entrepreneurs, providing guidance and motivation from both leaders of well-known international firms, like Airbnb, LinkedIn, Tinder, and Mumsnet, as well as smaller start-ups breaking through.

If you’ve ever dreamed of starting your own company, or perhaps already run a business but want to become a better leader, then this is the book for you.

Dougal Shaw is the Video Innovation Journalist for BBC Business News, where he founded and continues to produce the ’CEO Secrets’ series. He began as a researcher on BBC News’s Hardtalk, before becoming producer of Hardtalk Extra, during which he interviewed figures such as Dolly Parton and Salman Rushdie. He then became the Technology Video Journalist for BBC News. He was one of the founders of the Video Innovation Lab at the BBC, which set up #BBCTrending and BBC Shorts on Instagram. He has given talks on the digital revolution and popular culture at institutions such as Cambridge University, Glasgow University and the Broadcast Video Expedition.