Go Ask Your Mothers: One Simple Step for Managers to Support Working Moms for Team Success

In a post-pandemic job market, creating a truly mom-supportive workplace is the ultimate competitive advantage.

Sarah Wells, CEO of Sarah Wells Breast Pump Bags, a multimillion-dollar company empowering working moms, gives managers an inside look at what mothers really want from their leaders.

There’s a pervasive problem across workplaces big and small: Managers aren’t asking new mothers what support they need to transition back to work successfully. At the same time, working moms are afraid to ask for help--resulting in poor employment outcomes for both parties.

The solution? Intentional and open conversation, which has to start at the managerial level.

Go Ask Your Mothers is a guidebook for leaders at every level and in every sector, offering them:

• An outlining of the struggles new working moms face
• Context for why communication problems can arise between managers and moms
• A roadmap for initiating successful conversations with new mothers
• Proven strategies for facilitating successful transitions back to work for new moms

Investing in working mothers is more than just a powerful retention strategy; it’s an investment in your entire organization’s success. Now more than ever, we cannot afford to lose these highly valuable employees--and, equipped with the right tools, we won’t have to.

Sarah Wells is a mom to two young girls and the CEO of a multi-million-dollar company that empowers working moms. As a leader in the mom and baby products industry, she has a direct line to tens of thousands of women as they return to work after having a baby, which provides her with unique insight into their struggles and successes as working moms. Sarah is a frequently called upon expert to present at workshops and to speak on podcasts for employers and teams about supporting working moms’ transitions back to work. Sarah holds a master’s degree in Public Policy and Women’s Studies from The George Washington University and a bachelor’s degree in Political Science and Women’s Studies from American University.