In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, e......more

A study of the largely hidden world of primary media market research and the different methods used to understand how th......more

Customers are now highly influenced by digital marketing and ease of purchase, level of service, technological security,......more

The media and entertainment industry (MEI) differs significantly from traditional industries in many respects. According......more

The media and entertainment industry (MEI) differs significantly from traditional industries in many respects. According......more

This book examines the emergence of professional advertising in western India during the interwar period. It explores th......more

This book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropr......more

This book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropr......more

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Over the past decades, collaborative initiatives between luxury brands and the art world have been increasing in number ......more

Demystify branding for educators Branding adds to the identity of an organization and makes people feel connected to it.......more

Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practi......more

Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practi......more

Unlock The Forever Game: How Create Once, Distribute Forever Will Change Your Content Strategy Forever Just a few years ......more

This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing princ......more

This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing princ......more

This book provides an overview of recent and current research which defines and scopes the field of responsible marketin......more

Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses b......more

Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses b......more

Advertising is everywhere. Whether you realise it or not, it′s there when you watch your favourite Netflix show, when yo......more

The Howard Gossage Show is about the 1960s advertising copywriter, Howard Gossage - and what he can teach today’s advert......more

In the fast-paced sales environment, the main challenge is engaging and forming meaningful connections with new clients,......more

This book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism mark......more

Unleash growth and customer loyalty with smart, usage-based billing strategies for your business. As a business leader, ......more

There is an increasing interest in emerging markets because of the higher economic growth rates compared to developed ec......more

Marketing is in Flux. The old ways don’t work anymore. Customers and prospects aren’t interested in your brochures, logo......more

"Beyond 9-5: A Young Entrepreneur’s Guide to Building Residual Income" is a groundbreaking book that challenges the conv......more

Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and conci......more

Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward and concis......more

Our society has moved from a non-industrialized production and consumption model suited to traditional marketing strateg......more

The book looks at how Brazil’s main television channel has been moving with the new audiovisual trends, such as the use ......more

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This newly updated, carefully structured accessible textbook provides students and practitioners with the skills they ne......more

How does a self-published author get his books into 85 libraries, including 7 of America’s largest, in less than two yea......more

Sustainable Advertising is a manifesto for the world’s advertising industry, a case for change globally: ’to change the ......more

Brands not only reflect culture but actively shape societal norms and values. Move beyond performative inclusive marketi......more

Brands not only reflect culture but actively shape societal norms and values. Move beyond performative inclusive marketi......more

In Beyond Realms: Navigating the Metaverse, the authors explain concepts and features of the virtual world of the metave......more

Are you tired of outdated networking methods that lead nowhere? Say goodbye to the dark ages of traditional networking a......more

The experience of women’s everyday lives in public relations roles across the world is under-recorded and under-explored......more

A Modern Perspective Are you tired of outdated networking methods that lead nowhere? Say goodbye to the dark ages of tra......more

In "AI-Powered Marketing: A New Era of Business Growth," renowned expert Peter A. Kruse unveils how artificial intellige......more

Sustainable Marketing and the Circular Economy in Poland outlines the specific challenges around formulating an organisa......more

Master the Modern Marketplace with Proven Persuasion Techniques In an era where every click is a potential customer won ......more

This energising book will show you how to make effective video marketing assets by extracting the gems hidden within you......more

A series of calamities has, in recent years, had an impact on business performance. This book explores strategies and bu......more

A series of calamities has, in recent years, had an impact on business performance. This book explores strategies and bu......more

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"This book is in its 8th edition and has sold thousands of copies over many years The topic of marketing planning is on ......more

The "soul" centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not ......more

The new business book, Out Care the Competition introduces an easy to understand and apply model for companies of any si......more

"I’m good at what I do, I have a great product. What really holds me back is that I’m not sure how to promote effectivel......more

Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasi......more

Build your chiropractic practice with proven self-promotion strategies Book Yourself Solid for Chiropractors is a game-c......more

This book deconstructs the quintessential Indian woman that the advertising industry portrays across the spectrum by loo......more

The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer,......more

Ben has sold books at numerous events over a six-year period, from small festivals to huge conventions, including Dragon......more

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This insightful book explores contemporary consumer behaviour and marketing practices....more

This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer beh......more

This book is intended for anyone seeking to make the most efficient and cost-effective choices when buying a vehicle fro......more

This book is a masterfully crafted guide that seamlessly navigates the intricate landscape of marketing research. From f......more

Social media is a tremendous force in today’s interconnected society, where digital landscapes affect our daily interact......more

Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It’s harder......more

Harness the power of communities, both inside and outside of your organization, to drive value and revenue, activate you......more

Since her introduction in 1959, Barbie’s impact has been revolutionary. Far from being a toy designed by men to oppress ......more

THE SECRET TO SHIFTING AUDIENCE BEHAVIORS IS WAITING TO BE UNLOCKED Every marketing and branding leader, whether strateg......more

A B2B Software CEO’s Guide to Strategic Modern Marketing That Delivers Results! For CEOs and investors in small to midsi......more

In "Afrifluence," we embark on a transformative journey into the heart of African creativity, exploring its immense pote......more

In a world that’s drowning in info and starved for attention, connecting with consumers has become tougher than survivin......more

In this captivating compilation, dive into the world of timeless branding masterpieces that have left an indelible mark ......more

There’s religion in my marketing! There’s marketing in my religion! Selling the Sacred explores the religio-cultural and......more

There’s religion in my marketing! There’s marketing in my religion! Selling the Sacred explores the religio-cultural and......more

"Mastering the Maze: Navigate to Success with Google Ads" is your ultimate guide to harnessing the power of Google Ads t......more