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客服公告：2025年博客來春節過年各項服務詳情
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For more than a decade, Bryan Elliot has interviewed some of the most successful people in the world--Seth Godin, Simon ......more
As the speed of business continues to accelerate, B2B enterprises and sales organizations are being disintermediated and......more
An illuminating insight into the Metaverse - what it is, how it works, and and why it will soon be playing a major role ......more
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Defines the organisational revolution as a replacement of the prevailing organisational vision rather than a change in s......more
Modern selling moves at the speed of trust. By the time modern buyers engage salespeople, they are typically 60 to 75% t......more
Our greatest challenge is upon us. Climate change realities call for adaptation and new ways of understanding the world.......more
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The successful creation of a brand is essential in the promotion of a company or service, and getting it wrong can be an......more
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The last fifteen years has witnessed increased academic and practitioner interest in corporate branding studies. This ......more
Competent handling of cross-cultural differences matters. Cross-cultural competence is necessary to survive, thrive and ......more
The concepts and practices of marketing, as well as the ideologies that impel these, are rooted in specific social and c......more
The continual creation of countless strategic alliances amongst major international corporations is one of the defining ......more
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This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the I......more
Navigating the journey from planning to execution in a PR campaign can be an intimidating task. The new edition of Plann......more
Navigating the journey from planning to execution in a PR campaign can be an intimidating task. The new edition of Plann......more
If keeping up with the ever-changing marketing world feels too much, this practical guide to creating effective marketin......more
If keeping up with the ever-changing marketing world feels too much, this practical guide to creating effective marketin......more
Jan Drengner und Hans R ck bieten einen umfassenden berblick ber die wissen-schaftlichen Grundlagen des Eventmanagements......more
* Financial Times Business Book of the Month * Next Big Idea Club Nominee * One of Bloomberg’s "52 New Books That Top Bu......more
Retail Marketing offers an up-to-date and accessible approach that balances the key theories with real-world industry pr......more
Retail Marketing offers an up-to-date and accessible approach that balances the key theories with real-world industry pr......more
Being creative is a key component and necessity in public relations and within creative industries to target business ch......more
Being creative is a key component and necessity in public relations and within creative industries to target business ch......more
WINNER: The BookFest Spring Book Awards 2022 - Marketing category (first edition) WINNER: Business Book Awards 2022 - Sa......more
WINNER: The BookFest Spring Book Awards 2022 - Marketing category (first edition) WINNER: Business Book Awards 2022 - Sa......more
Accessible and jargon-free, Human Resource Practice is an ideal introductory textbook for those taking the CIPD Foundati......more
Accessible and jargon-free, Human Resource Practice is an ideal introductory textbook for those taking the CIPD Foundati......more
In today’s rapidly evolving business landscape, AI and machine learning have become critical priorities for marketing an......more
In today’s rapidly evolving business landscape, AI and machine learning have become critical priorities for marketing an......more
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Understanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for......more
Understanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for......more
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Explore the art and science of how to create and curate transformational events In an age of deep fakes and misinformati......more
Explore the art and science of how to create and curate transformational events In an age of deep fakes and misinformati......more
Based on 20 years of sales experience, Built to Grow is the go-to-market field guide for startup founders. Startup found......more
From one of North America’s top sales development leaders comes a powerful three-stage blueprint designed to guide start......more
Creating accessible communications is no longer an optional extra but a business necessity.With so many rules and regula......more
Creating accessible communications is no longer an optional extra but a business necessity.With so many rules and regula......more
As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, peop......more
As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, peop......more
A candid, engaging, and refreshingly straightforward guide to deconstructing and effectively implementing public relatio......more
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90% of startups fail because founders build products nobody wants. Not you. If you are actually considering learning wha......more
Emotional connection and affinity are the key to turning customers into brand advocates, but with consumers constantly b......more
Emotional connection and affinity are the key to turning customers into brand advocates, but with consumers constantly b......more
Social media marketers are battling a constant state of flux, navigating new platforms and trends constantly. However, t......more
Social media marketers are battling a constant state of flux, navigating new platforms and trends constantly. However, t......more
Successful sellers don’t pitch their product; they help buyers make purchase decisions. In an age of rapid change, B2B p......more
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Blogs, YouTube, Facebook, Twitter and other publishing platforms are giving everyone a voice, including organizations ......more
Reinvent your approach to negotiation In The Smart Negotiator: Unlocking the Power of AI and Human Insight, internationa......more
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An eye-opening look at the rapidly rising growth of gaming and the companies--including Peloton, Burberry, the New York ......more
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How technology is transforming the $3 trillion fashion industry From color-changing dresses to leather grown in labs, th......more
Unlock the Power of Social Media Marketing for Your Business! Ultimate Guide to Social Media Marketing, 2nd edition take......more
In today’s rapidly evolving pharmaceutical and biotech industries, effective marketing plays a crucial role in ensuring ......more
In today’s rapidly evolving pharmaceutical and biotech industries, effective marketing plays a crucial role in ensuring ......more
The availability of data analytics has turned the marketing world upside down, but data is only part of the picture. The......more
The availability of data analytics has turned the marketing world upside down, but data is only part of the picture. The......more
Research Operations is a reasonably new field but one that offers businesses huge opportunities to produce more high-qua......more
Research Operations is a reasonably new field but one that offers businesses huge opportunities to produce more high-qua......more
In recent years with tightening budgets, an explosion of data points and advancements in analytical methods, marketers a......more
In recent years with tightening budgets, an explosion of data points and advancements in analytical methods, marketers a......more
The rapid evolution of AI presents marketers with unparalleled opportunities, but innovation inevitably invites scrutiny......more
The rapid evolution of AI presents marketers with unparalleled opportunities, but innovation inevitably invites scrutiny......more
Highly effective negotiation skills are an essential element of a purchasing and supply chain professional’s toolkit. Ne......more
Highly effective negotiation skills are an essential element of a purchasing and supply chain professional’s toolkit. Ne......more
Provides a multidisciplinary treatment of prediction markets, including diverse perspectives from mathematical economics......more
From New York Times bestselling author Ben Mezrich: the book Elon Musk doesn’t want you to read. BREAKING TWITTER takes ......more
DR. JOHN BRINKLEY was, at one time, the wealthiest doctor of his time, undeniably the most Barnum-esque promoter in medi......more
"Everything for the people, everything according to the people!" --Kim Jong Un Under Kim Jong Un, North Korea has undert......more
Traditionally, crisis communication has focused on the needs of the media and other external audiences, yet it is your e......more
Traditionally, crisis communication has focused on the needs of the media and other external audiences, yet it is your e......more
As platforms come and go, features fall in and out of fashion and consumer preferences change, brands need to understand......more
As platforms come and go, features fall in and out of fashion and consumer preferences change, brands need to understand......more
Ignite customer enthusiasm for your brand and open new opportunities for business growth, by discovering and addressing ......more
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