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History of Marketing in India

History of Marketing in India

The concepts and practices of marketing, as well as the ideologies that impel these, are rooted in specific social and c......more

Cross-Cultural Competence

Cross-Cultural Competence

Competent handling of cross-cultural differences matters. Cross-cultural competence is necessary to survive, thrive and ......more

Revealing Corporate Brands

Revealing Corporate Brands

The last fifteen years has witnessed increased academic and practitioner interest in corporate branding studies. This ......more

The Governance of Strategic Alliances: Governance Strate Alliances

The Governance of Strategic Alliances: Governance Strate Alliances

The continual creation of countless strategic alliances amongst major international corporations is one of the defining ......more

Breaking Twitter: Elon Musk and the Most Controversial Corporate Takeover in History

Breaking Twitter: Elon Musk and the Most Controversial Corporate Takeover in History

From New York Times bestselling author Ben Mezrich: the book Elon Musk doesn’t want you to read. BREAKING TWITTER takes ......more

Conquering the Pitch: The Economics of Soccer

Conquering the Pitch: The Economics of Soccer

Soccer has become "big business." The aggregated market value of the first and second division teams from the "Big 5" Eu......more

Just Ethical Business

Just Ethical Business

It is now recognised that many governance problems in which global business has been implicated have arisen because of g......more

Organisational Design and Leadership: A Systemic Study of Organisational Evolutions and Revolutions and the Role of Leadership

Organisational Design and Leadership: A Systemic Study of Organisational Evolutions and Revolutions and the Role of Leadership

Defines the organisational revolution as a replacement of the prevailing organisational vision rather than a change in s......more

Moment Marketing: Optimizing Every Step of the Customer Journey

Moment Marketing: Optimizing Every Step of the Customer Journey

Transform marketing strategy, data, and decisions for the digital age Moment Marketing is a marketing handbook for the d......more

Luxury and the Senses: Past, Present, and Future

Luxury and the Senses: Past, Present, and Future

  • Ingram,出版日期:2025-01-09

Luxury has long been seen as an expensive, elegant indulgence. However, the history of its relationship with the bodily ......more

Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior

Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior

A refreshingly relatable exploration of how algorithms penetrate the most intimate aspects of our psychology, and how we......more

Secret Sauce: How to Pack Your Messages with Persuasive Punch

Secret Sauce: How to Pack Your Messages with Persuasive Punch

This helpful resource shows you how to transform unconvincing messages into compelling copy. The new rules for persuasiv......more

Leading the Learning Revolution: The Expert’s Guide to Capitalizing on the Exploding Lifelong Education Market

Leading the Learning Revolution: The Expert’s Guide to Capitalizing on the Exploding Lifelong Education Market

The lucrative market of lifelong learning is one author Jeff Cobb has gained decades of experience working in as an entr......more

Advanced Marketing Research: Methods, Tools and Analytics for Effective Market Research

Advanced Marketing Research: Methods, Tools and Analytics for Effective Market Research

Understanding and applying marketing research is essential for marketing students. It provides knowledge of consumers, t......more

Advanced Marketing Research: Methods, Tools and Analytics for Effective Market Research

Advanced Marketing Research: Methods, Tools and Analytics for Effective Market Research

Understanding and applying marketing research is essential for marketing students. It provides knowledge of consumers, t......more

Strategic Reputation Management: Identify Strengths, Manage Performance and Protect Your Brand

Strategic Reputation Management: Identify Strengths, Manage Performance and Protect Your Brand

In today’s hyper-connected world, reputation is everything. This book explores the role of reputation management within ......more

Strategic Reputation Management: Identify Strengths, Manage Performance and Protect Your Brand

Strategic Reputation Management: Identify Strengths, Manage Performance and Protect Your Brand

In today’s hyper-connected world, reputation is everything. This book explores the role of reputation management within ......more

American Bulk: Essays on Excess

American Bulk: Essays on Excess

To be American is to hoard, to collect. But what if that wasn’t a bad thing? Emily Mester’s American Bulk asks readers t......more

Triple Fit Strategy: How Successful Companies Move from Value Selling to Value Creation

Triple Fit Strategy: How Successful Companies Move from Value Selling to Value Creation

It’s time for B2B companies to rethink their growth logic. Business-to-business selling is still dominated by "value sel......more

Zero to 100: A Founder’s Guide to Building and Scaling High-Performance Sales Teams

Zero to 100: A Founder’s Guide to Building and Scaling High-Performance Sales Teams

  • Ingram,出版日期:2024-11-19

Based on 20 years of sales experience, Experiment, Build, Scale is the go-to-market field guide for startup founders. St......more

Marketing for Social Change: How to Turn Purpose Into Business and Social Impact

Marketing for Social Change: How to Turn Purpose Into Business and Social Impact

  • Ingram,出版日期:2024-10-29

Business as usual is not an option anymore. We need a new way of doing things and brands can no longer afford to stay si......more

Marketing for Social Change: How to Turn Purpose Into Business and Social Impact

Marketing for Social Change: How to Turn Purpose Into Business and Social Impact

  • Ingram,出版日期:2024-10-29

Business as usual is not an option anymore. We need a new way of doing things and brands can no longer afford to stay si......more

Harvard Business Review Sales Management Handbook: How to Lead High-Performing Sales Teams

Harvard Business Review Sales Management Handbook: How to Lead High-Performing Sales Teams

Sales leadership essentials for an era of rapidly advancing digital technology. Effective sales management--and running ......more

The Disc Code: Use the Personality Profile to Understand Your Customer and Sell Better

The Disc Code: Use the Personality Profile to Understand Your Customer and Sell Better

Those who are able to assess themselves and their customers are better in adapting to their counterparts and their needs......more

Personalized: Customer Strategy in the Age of AI

Personalized: Customer Strategy in the Age of AI

In a world where consumers expect more--instantly, seamlessly, and the way they want it--personalization is a strategic ......more

The Big Myth: How American Business Taught Us to Loathe Government and Love the Free Market

The Big Myth: How American Business Taught Us to Loathe Government and Love the Free Market

"A carefully researched work of intellectual history, and an urgently needed political analysis." --Jane Mayer "[A] scor......more

Earn It: Unconventional Strategies for Brave Marketers

Earn It: Unconventional Strategies for Brave Marketers

Stand out from the crowd to find your unique audience In a world where content is everywhere, consumer attention is a va......more

The Revenue Operations Manual: An In-Depth Guide to Building Your Team, Your Partnerships, and Your Business

The Revenue Operations Manual: An In-Depth Guide to Building Your Team, Your Partnerships, and Your Business

  • Ingram,出版日期:2024-09-24

Nowadays, growing a business is a team sport. You need to bring revenue-generating teams, the right technology and the b......more

The Revenue Operations Manual: An In-Depth Guide to Building Your Team, Your Partnerships, and Your Business

The Revenue Operations Manual: An In-Depth Guide to Building Your Team, Your Partnerships, and Your Business

  • Ingram,出版日期:2024-09-24

Nowadays, growing a business is a team sport. You need to bring revenue-generating teams, the right technology and the b......more

Sell Less, Win More: Create the Buying Experience Your Customers Actually Want

Sell Less, Win More: Create the Buying Experience Your Customers Actually Want

Successful sellers set their win rate. In this age of rapid change, B2B purchase decisions increasingly are less tied to......more

Marketing in Web 3.0: Artificial Intelligence, the Metaverse and the Future of Marketing

Marketing in Web 3.0: Artificial Intelligence, the Metaverse and the Future of Marketing

Uncover the opportunities web3 offers marketers whilst avoiding the potential pitfalls with this all-encompassing guide ......more

Marketing in Web 3.0: Artificial Intelligence, the Metaverse and the Future of Marketing

Marketing in Web 3.0: Artificial Intelligence, the Metaverse and the Future of Marketing

Uncover the opportunities web3 offers marketers whilst avoiding the potential pitfalls with this all-encompassing guide ......more

The Art of Small Business Social Media

The Art of Small Business Social Media

After social media marketing maven Peg Fitzpatrick’s smash success book "The Art of Social Media," she realized small bu......more

Nimitz’s Newsman: Waldo Drake and the Navy’s Censored War in the Pacific

Nimitz’s Newsman: Waldo Drake and the Navy’s Censored War in the Pacific

When Lt. Cdr. Waldo Drake, USNR arrived in Pearl Harbor in June 1941 as the U.S. Pacific Fleet’s first Public Relations ......more

Grundlagen Des Eventmanagements: Prozesse - Controlling - Marketing

Grundlagen Des Eventmanagements: Prozesse - Controlling - Marketing

Jan Drengner und Hans R ck bieten einen umfassenden berblick ber die wissen-schaftlichen Grundlagen des Eventmanagements......more

The AI Edge: Sales Strategies for Unleashing the Power of AI to Save Time, Sell More, and Crush the Competition

The AI Edge: Sales Strategies for Unleashing the Power of AI to Save Time, Sell More, and Crush the Competition

Upgrade your sales process by plugging into the new power of artificial intelligence In today’s cutthroat sales world, w......more

For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be

For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be

The architect of some of the most famous ad campaigns of the last decade argues that culture is the most powerful vehicl......more

Smashvertising: How to Crush Your Competition with Ads That Buyers Can’t Resist

Smashvertising: How to Crush Your Competition with Ads That Buyers Can’t Resist

From Drew "Dr. Direct" Eric Whitman, the bestselling author of Cashvertising, comes a fun and accessible graphic novel o......more

Safe As Houses?: The Uneven Integration of Housing, Mortgage, and Financial Markets

Safe As Houses?: The Uneven Integration of Housing, Mortgage, and Financial Markets

This is a book about the risks and rewards of home ownership in the 21st century. Using a range of vivid examples, it sh......more

The Complete Copywriter: Create Marketing Copy That Works

The Complete Copywriter: Create Marketing Copy That Works

  • Ingram,出版日期:2024-08-27

Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understandin......more

The Complete Copywriter: Create Marketing Copy That Works

The Complete Copywriter: Create Marketing Copy That Works

  • Ingram,出版日期:2024-08-27

Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understandin......more

Sell Like a Spy: The Art of Persuasion from the World of Espionage

Sell Like a Spy: The Art of Persuasion from the World of Espionage

An expert in sales and corporate espionage taps into the history of intelligence-gathering and his own working relations......more

Sell Like a Spy: The Art of Persuasion from the World of Espionage

Sell Like a Spy: The Art of Persuasion from the World of Espionage

  • Ingram,出版日期:2024-08-27

An expert in sales and corporate espionage taps into the history of intelligence-gathering and his own working relations......more

Nudging

Nudging

Nudging is a controversial technique for changing people’s behaviours. It burst into public consciousness in the early 2......more

Innovative Internal Communication: How Creativity, Curiosity and Technology Can Create Lasting Impact

Innovative Internal Communication: How Creativity, Curiosity and Technology Can Create Lasting Impact

Embrace innovation and creativity to take your internal communications beyond conventional methods and drive meaningful ......more

Innovative Internal Communication: How Creativity, Curiosity and Technology Can Create Lasting Impact

Innovative Internal Communication: How Creativity, Curiosity and Technology Can Create Lasting Impact

Embrace innovation and creativity to take your internal communications beyond conventional methods and drive meaningful ......more

The Elements of Negotiation: 103 Tactics to Win Every Deal

The Elements of Negotiation: 103 Tactics to Win Every Deal

Comprehensive guide to mastering negotiation, based on 24 years of research The Elements of Negotiation provides readers......more

Give to Grow: Invest in Relationships to Build Your Business and Your Career

Give to Grow: Invest in Relationships to Build Your Business and Your Career

Grow your business by growing your relationships. Nearly all the common advice about growing a business points at gettin......more

Merchants of Mayhem: How to Shut Down the Business of Hate

Merchants of Mayhem: How to Shut Down the Business of Hate

A unique playbook for fighting the flood of disinformation--not by correcting lies but by targeting the businesses that ......more

Selling Your Way in: The Playbook for Setting Your Income and Owning Your Life

Selling Your Way in: The Playbook for Setting Your Income and Owning Your Life

Selling Your Way IN empowers those who want to go from a job with a set income to a sales career where they set their ow......more

Behind the Brand: Stories from Some of the Most Intriguing Innovators, Entrepreneurs and the Reasons Behind Their Success

Behind the Brand: Stories from Some of the Most Intriguing Innovators, Entrepreneurs and the Reasons Behind Their Success

For more than a decade, Bryan Elliot has interviewed some of the most successful people in the world--Seth Godin, Simon ......more

Selling in a Post-Trust World: Discover the Soft Skills That Yield Hard Dollars

Selling in a Post-Trust World: Discover the Soft Skills That Yield Hard Dollars

Trust is the essential commodity of sales. Yet, establishing and maintaining trust can feel impossible in a world where ......more

Foundations of Prediction Markets: Modeling, Simulation, and Empirical Evidence

Foundations of Prediction Markets: Modeling, Simulation, and Empirical Evidence

Provides a multidisciplinary treatment of prediction markets, including diverse perspectives from mathematical economics......more

Advances in Advertising Research XIII: Frontiers of Advertising: Re-Considering Its Shapes and Forms

Advances in Advertising Research XIII: Frontiers of Advertising: Re-Considering Its Shapes and Forms

  • Ingram,出版日期:2024-08-12

This book provides insights into modern advertising’s evolving landscape, revealing how digital innovation and social me......more

Omnichannel in Pharmaceutical Distribution: Basics, Benchmarks and Examples for the Pharmaceutical Sales Force

Omnichannel in Pharmaceutical Distribution: Basics, Benchmarks and Examples for the Pharmaceutical Sales Force

  • Ingram,出版日期:2024-08-09

This book shows how pharmaceutical companies manage to be number one in the minds of their customers with their products......more

Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever

Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever

Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan f......more

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