As the speed of business continues to accelerate, B2B enterprises and sales organizations are being disintermediated and......more

An illuminating insight into the Metaverse - what it is, how it works, and and why it will soon be playing a major role ......more

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The concepts and practices of marketing, as well as the ideologies that impel these, are rooted in specific social and c......more

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The last fifteen years has witnessed increased academic and practitioner interest in corporate branding studies. This ......more

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The continual creation of countless strategic alliances amongst major international corporations is one of the defining ......more

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Jan Drengner und Hans R ck bieten einen umfassenden berblick ber die wissen-schaftlichen Grundlagen des Eventmanagements......more

A candid, engaging, and refreshingly straightforward guide to deconstructing and effectively implementing public relatio......more

Successful sellers set their win rate. In this age of rapid change, B2B purchase decisions increasingly are less tied to......more

Blogs, YouTube, Facebook, Twitter and other publishing platforms are giving everyone a voice, including organizations ......more

For more than a decade, Bryan Elliot has interviewed some of the most successful people in the world--Seth Godin, Simon ......more

From New York Times bestselling author Ben Mezrich: the book Elon Musk doesn’t want you to read. BREAKING TWITTER takes ......more

Soccer has become "big business." The aggregated market value of the first and second division teams from the "Big 5" Eu......more

How technology is transforming the $3 trillion fashion industry From color-changing dresses to leather grown in labs, th......more

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Millionaire maker Dan S. Kennedy and Martin J. Fischer reveal the unsettling truth: the middle-class consumer population......more

A beautiful pocket guide to 45 iconic objects manufactured in Switzerland You’ll be surprised by how many products and i......more

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Your brand is the most important part of your business -- it’s a living thing. Learn to find, shape, and share it with t......more

We are living in an experience-driven economy, where the customer’s experience is paramount and even beloved brands risk......more

We are living in an experience-driven economy, where the customer’s experience is paramount and even beloved brands risk......more

The availability of data analytics has turned the marketing world upside down, but data is only part of the picture. The......more

Brand stories are increasingly important tools in marketing, helping brands to better connect to their customers. In ord......more

Brand stories are increasingly important tools in marketing, helping brands to better connect to their customers. In ord......more

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Discover a simple system for creating predictable organic sales growth in your business-to-business organization. The to......more

DR. JOHN BRINKLEY was, at one time, the wealthiest doctor of his time, undeniably the most Barnum-esque promoter in medi......more

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In a world of relentless change and pervasive uncertainty, brands can only thrive if they become adept at reading and re......more

In a world of relentless change and pervasive uncertainty, brands can only thrive if they become adept at reading and re......more

Whether you’re a B2B marketer learning about account-based marketing (ABM) for the first time, or an experienced account......more

From communication expert Jefferson Fisher, the definitive book on making your next conversation the one that changes ev......more

Defines the organisational revolution as a replacement of the prevailing organisational vision rather than a change in s......more

Provides a multidisciplinary treatment of prediction markets, including diverse perspectives from mathematical economics......more

An introduction to marketing theory and practice based around Palmatier’s acclaimed ’first principles’, this textbook pr......more

An introduction to marketing theory and practice based around Palmatier’s acclaimed ’first principles’, this textbook pr......more

Based on 20 years of sales experience, Built to Grow is the go-to-market field guide for startup founders. Startup found......more

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Global Marketing provides students with an understanding of how marketing works in today’s globalized business landscape......more

Global Marketing provides students with an understanding of how marketing works in today’s globalized business landscape......more

Explore the art and science of how to create and curate transformational events In an age of deep fakes and misinformati......more

Understanding and applying marketing research is essential for marketing students. It provides knowledge of consumers, t......more

Understanding and applying marketing research is essential for marketing students. It provides knowledge of consumers, t......more

Retail Marketing offers an up-to-date and accessible approach that balances the key theories with real-world industry pr......more

Luxury has long been seen as an expensive, elegant indulgence. However, the history of its relationship with the bodily ......more

Understand what it takes to develop successful public relations campaigns Effective public relations (PR) can help level......more

Bestselling author and real estate, television, and media icon Ryan Serhant shares his proven, three-step strategy to bu......more

Big brands are the gods of today’s world, and the algorithm is their gospel. What makes the cult marketing vortex so att......more

In today’s digital age, social media has become an integral part of our lives, from sharing photos and staying in touch ......more

What is the secret to success? Expressing your unique, individual value with fearless authenticity. How we communicate--......more

Your brand is shaped by your actions and decisions. In the digital world, every move influences your brand image. Elevat......more

Investment and focus on brand building skills has diminished across the marketing industry in recent years. But without ......more

Investment and focus on brand building skills has diminished across the marketing industry in recent years. But without ......more

With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them......more

A practical review of actionable insights and guidance around common social media marketing business issues, to boost bo......more

A deep-dive into the world of new, dynamic ’change brands’, in order to understand their success and to show how they’re......more

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Learn practical methods for reducing technology overload and related employee burnout at your organization In Zen and th......more

We live in uncertain, volatile times. Now, more than ever, we need brave breakthrough thinking to deliver different outc......more

From the founder and CEO of multimillion dollar sales empire D2D Experts, a battle guide to closing more deals than you ......more

Trying to win the internet is a gloriously inefficient way to build a business. Forget becoming an influencer. Just beca......more

From the world’s leading expert on negotiation, an essential guide to negotiating in any situation--whether over Zoom, a......more

This textbook introduces students to the field of marketing management by emphasizing a customer-centric approach, which......more

Today drag has an unprecedented mass cultural appeal. Reaching far beyond traditional queer venues and audiences into th......more

A refreshingly relatable exploration of how algorithms penetrate the most intimate aspects of our psychology, and how we......more

Set your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embra......more

Set your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embra......more

Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understandin......more