Food Sustainability and the Media: Linking Awareness, Knowledge and Action is the first book to explore the roles that t......more

Household Finance: An Introduction to Individual Financial Behavior speaks to both how people should and how people actu......more

Transformational Sales Leadership: Sales Leader Perspectives offers viewpoints from 12 leaders across the global sales i......more

The Buying Revolution has changed forever the landscape of complex, high-value sales. Traditional approaches are no long......more

India is already the world’s fifth-largest economy. Unlike most markets of its size, India is, and for a long time will ......more

A study of the largely hidden world of primary media market research and the different methods used to understand how th......more

A study of the largely hidden world of primary media market research and the different methods used to understand how th......more

Customers are now highly influenced by digital marketing and ease of purchase, level of service, technological security,......more

YOUR WINNING STREAK IS ABOUT TO BEGIN Why do some people, colleagues, or teammates consistently bask in glory while othe......more

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The media and entertainment industry (MEI) differs significantly from traditional industries in many respects. According......more

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This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of......more

This book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropr......more

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Demystify branding for educators Branding adds to the identity of an organization and makes people feel connected to it.......more

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Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practi......more

Unlock The Forever Game: How Create Once, Distribute Forever Will Change Your Content Strategy Forever Just a few years ......more

In the modern business world, distribution is king. Impactful products and extraordinary ideas are no longer enough to g......more

This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing princ......more

The revolution in military recruitment advertising to people of color and women played an essential role in making the U......more

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Practical and straightforward solutions to everyday sales challenges In The Innovative Seller: Keeping Pace In An AI and......more

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Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses b......more

Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses b......more

Getting to Yes, developed at the Harvard Negotiation Project, has been an international bestseller on win-win "principle......more

Advertising is everywhere. Whether you realise it or not, it′s there when you watch your favourite Netflix show, when yo......more

The Howard Gossage Show is about the 1960s advertising copywriter, Howard Gossage - and what he can teach today’s advert......more

The news is a public good and needs to be handled with care and integrity. Even though lies and misinformation campaigns......more

In the fast-paced sales environment, the main challenge is engaging and forming meaningful connections with new clients,......more

This book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism mark......more

Unleash growth and customer loyalty with smart, usage-based billing strategies for your business. As a business leader, ......more

Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to u......more

There is an increasing interest in emerging markets because of the higher economic growth rates compared to developed ec......more

This book presents state-of-the-art research from around the world on how the fashion industry can help in the transitio......more

This book, and the papers published within it, delves into the topic of governance in a modern, digital age, deliberatin......more

The food industry is experiencing a digital transformation across the entire supply chain, from farm to fork. This book ......more

This text provides a guide to strategic communications for nonprofit organizations that is rooted in the desire to serve......more

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Marketing is in Flux. The old ways don’t work anymore. Customers and prospects aren’t interested in your brochures, logo......more

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"Beyond 9-5: A Young Entrepreneur’s Guide to Building Residual Income" is a groundbreaking book that challenges the conv......more

"Patience is one of the most important virtues in the sales profession." This book is an acknowledgement to the countles......more

"Retail Marketing Management" is an invaluable resource for automotive marketers seeking to stay ahead of the curve, off......more

Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and conci......more

Imagine if you could always get what you want - just by speaking properly For decades academics have been slowly crackin......more

Our society has moved from a non-industrialized production and consumption model suited to traditional marketing strateg......more

The book looks at how Brazil’s main television channel has been moving with the new audiovisual trends, such as the use ......more

MASTER B2B MARKETING WITH AN EXTENSIVE HOW-TO GUIDE PACKED WITH OVER 250 VALUABLE STRATEGIES 250+ Best Practices for B2B......more

Your decisions matter. Yet in today’s noisy world of distraction, disinformation and data overload, we tune out. We hear......more

This newly updated, carefully structured accessible textbook provides students and practitioners with the skills they ne......more

How does a self-published author get his books into 85 libraries, including 7 of America’s largest, in less than two yea......more

Sustainable Advertising is a manifesto for the world’s advertising industry, a case for change globally: ’to change the ......more

Sustainable Advertising is a manifesto for the world’s advertising industry, a case for change globally: ’to change the ......more

Brands not only reflect culture but actively shape societal norms and values. Move beyond performative inclusive marketi......more

Brands not only reflect culture but actively shape societal norms and values. Move beyond performative inclusive marketi......more

An informative and entertaining account of how actions send signals that shape behaviors and how to design better incent......more

Invest in the proven keys to great sales leadership In a profession often plagued by poor experiences and bad reputation......more

"The Psychology of Salesmanship" by William Walker Atkinson is a seminal work in the field of sales psychology, original......more

Consumer products and services are such an ingrained part of everyday life it might be easy to forget their importance a......more

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