Cross-Cultural Competence

Competent handling of cross-cultural differences matters. Cross-cultural competence is necessary to survive, thrive and develop a diversity management that is sustainable, fair and feasible.

In a striking new edition, this textbook introduces critically all the themes and concepts required to excel in courses in cross-cultural management, international management, and global business. New themes covered for the first time include:

• diversity management school and its impact upon corporate communications
• the unexpected backlash of ＂the Russian empire＂ and its influence upon the European integration
• the global financial crisis and the Obama election as the global ＂anchoring＂ events and their subsequent management
• the ＂Slumdog millionaire＂ analysis as the example of global creative industries producing communication commodities

Cross-Cultural Competence is a skillful textbook built on a passion for diversity, respectful recognition of difference, and manageable interactions, all of which are of interest to managers, consultants, professionals and students.

Slawomir Magala is Professor of Cross-cultural Management at the University of Erasmus, the Netherlands.