Responsible Marketing: Creating an Inclusive Marketing Strategy

Set your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embrace your biggest opportunity as a marketer.

Responsible Marketing takes readers through a forward-looking approach to inclusive marketing, offering a compelling blend of case studies, in-depth interviews, social impact marketing principles and inclusive leadership frameworks. Lola Bakare demystifies the relationship between today’s marketing imperatives and the dynamic global cultural shifts that current and aspiring marketing leaders need to address. The book expands on the power of inclusivity, corporate responsibility and cultural awareness, helping marketing leaders determine how to make social impact outcomes an imperative across the entire marketing mix.

Responsible Marketing walks readers through building a responsible, inclusive marketing strategy that captivates consumers and delivers long-term growth for a company.

Lola Bakare is Anthem award-winning inclusive marketing strategist, creator of Maximize The Movement(TM), and founder of be/co, a boutique marketing consultancy. Bakare is a 2022 LinkedIn Top Voice in Marketing & Advertising, and a regular at industry events including Cannes Lions and Adobe Summit. A columnist for Adweek’s Voice, she regularly contributes articles to Harvard Business Review, Marketing Brew and Business Insider. Her previous employers include Dell, The Daily Dot, PepsiCo and Diageo.