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History of Marketing in India

History of Marketing in India

The concepts and practices of marketing, as well as the ideologies that impel these, are rooted in specific social and c......more

Revealing Corporate Brands

Revealing Corporate Brands

The last fifteen years has witnessed increased academic and practitioner interest in corporate branding studies. This ......more

Conquering the Pitch: The Economics of Soccer

Conquering the Pitch: The Economics of Soccer

Soccer has become "big business." The aggregated market value of the first and second division teams from the "Big 5" Eu......more

Moment Marketing: Optimizing Every Step of the Customer Journey

Moment Marketing: Optimizing Every Step of the Customer Journey

Transform marketing strategy, data, and decisions for the digital age Moment Marketing is a marketing handbook for the d......more

Responsible Marketing: Creating an Inclusive Marketing Strategy

Responsible Marketing: Creating an Inclusive Marketing Strategy

Set your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embra......more

Responsible Marketing: Creating an Inclusive Marketing Strategy

Responsible Marketing: Creating an Inclusive Marketing Strategy

Set your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embra......more

The Complete Copywriter: Create Marketing Copy That Works

The Complete Copywriter: Create Marketing Copy That Works

  • Ingram,出版日期:2024-12-31

Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understandin......more

The Complete Copywriter: Create Marketing Copy That Works

The Complete Copywriter: Create Marketing Copy That Works

  • Ingram,出版日期:2024-12-31

Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understandin......more

Secret Sauce: How to Pack Your Messages with Persuasive Punch

Secret Sauce: How to Pack Your Messages with Persuasive Punch

This helpful resource shows you how to transform unconvincing messages into compelling copy. The new rules for persuasiv......more

Leading the Learning Revolution: The Expert’s Guide to Capitalizing on the Exploding Lifelong Education Market

Leading the Learning Revolution: The Expert’s Guide to Capitalizing on the Exploding Lifelong Education Market

The lucrative market of lifelong learning is one author Jeff Cobb has gained decades of experience working in as an entr......more

Advanced Marketing Research: Methods, Tools and Analytics for Effective Market Research

Advanced Marketing Research: Methods, Tools and Analytics for Effective Market Research

Understanding and applying marketing research is essential for marketing students. It provides knowledge of consumers, t......more

Advanced Marketing Research: Methods, Tools and Analytics for Effective Market Research

Advanced Marketing Research: Methods, Tools and Analytics for Effective Market Research

Understanding and applying marketing research is essential for marketing students. It provides knowledge of consumers, t......more

Triple Fit Strategy: How Successful Companies Move from Value Selling to Value Creation

Triple Fit Strategy: How Successful Companies Move from Value Selling to Value Creation

It’s time for B2B companies to rethink their growth logic. Business-to-business selling is still dominated by "value sel......more

Marketing for Social Change: How to Turn Purpose Into Business and Social Impact

Marketing for Social Change: How to Turn Purpose Into Business and Social Impact

  • Ingram,出版日期:2024-10-29

Business as usual is not an option anymore. We need a new way of doing things and brands can no longer afford to stay si......more

Marketing for Social Change: How to Turn Purpose Into Business and Social Impact

Marketing for Social Change: How to Turn Purpose Into Business and Social Impact

  • Ingram,出版日期:2024-10-29

Business as usual is not an option anymore. We need a new way of doing things and brands can no longer afford to stay si......more

Personalized: Customer Strategy in the Age of AI

Personalized: Customer Strategy in the Age of AI

In a world where consumers expect more--instantly, seamlessly, and the way they want it--personalization is a strategic ......more

Earn It: Unconventional Strategies for Brave Marketers

Earn It: Unconventional Strategies for Brave Marketers

Stand out from the crowd to find your unique audience In a world where content is everywhere, consumer attention is a va......more

The Revenue Operations Manual: An In-Depth Guide to Building Your Team, Your Partnerships, and Your Business

The Revenue Operations Manual: An In-Depth Guide to Building Your Team, Your Partnerships, and Your Business

  • Ingram,出版日期:2024-09-24

Nowadays, growing a business is a team sport. You need to bring revenue-generating teams, the right technology and the b......more

The Revenue Operations Manual: An In-Depth Guide to Building Your Team, Your Partnerships, and Your Business

The Revenue Operations Manual: An In-Depth Guide to Building Your Team, Your Partnerships, and Your Business

  • Ingram,出版日期:2024-09-24

Nowadays, growing a business is a team sport. You need to bring revenue-generating teams, the right technology and the b......more

Marketing in Web 3.0: Artificial Intelligence, the Metaverse and the Future of Marketing

Marketing in Web 3.0: Artificial Intelligence, the Metaverse and the Future of Marketing

Uncover the opportunities web3 offers marketers whilst avoiding the potential pitfalls with this all-encompassing guide ......more

Marketing in Web 3.0: Artificial Intelligence, the Metaverse and the Future of Marketing

Marketing in Web 3.0: Artificial Intelligence, the Metaverse and the Future of Marketing

Uncover the opportunities web3 offers marketers whilst avoiding the potential pitfalls with this all-encompassing guide ......more

The Art of Small Business Social Media

The Art of Small Business Social Media

After social media marketing maven Peg Fitzpatrick’s smash success book "The Art of Social Media," she realized small bu......more

Grundlagen Des Eventmanagements: Prozesse - Controlling - Marketing

Grundlagen Des Eventmanagements: Prozesse - Controlling - Marketing

Jan Drengner und Hans R ck bieten einen umfassenden berblick ber die wissen-schaftlichen Grundlagen des Eventmanagements......more

The AI Edge: Sales Strategies for Unleashing the Power of AI to Save Time, Sell More, and Crush the Competition

The AI Edge: Sales Strategies for Unleashing the Power of AI to Save Time, Sell More, and Crush the Competition

Upgrade your sales process by plugging into the new power of artificial intelligence In today’s cutthroat sales world, w......more

For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be

For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be

The architect of some of the most famous ad campaigns of the last decade argues that culture is the most powerful vehicl......more

Smashvertising: How to Crush Your Competition with Ads That Buyers Can’t Resist

Smashvertising: How to Crush Your Competition with Ads That Buyers Can’t Resist

From Drew "Dr. Direct" Eric Whitman, the bestselling author of Cashvertising, comes a fun and accessible graphic novel o......more

Innovative Internal Communication: How Creativity, Curiosity and Technology Can Create Lasting Impact

Innovative Internal Communication: How Creativity, Curiosity and Technology Can Create Lasting Impact

Embrace innovation and creativity to take your internal communications beyond conventional methods and drive meaningful ......more

Innovative Internal Communication: How Creativity, Curiosity and Technology Can Create Lasting Impact

Innovative Internal Communication: How Creativity, Curiosity and Technology Can Create Lasting Impact

Embrace innovation and creativity to take your internal communications beyond conventional methods and drive meaningful ......more

Merchants of Mayhem: How to Shut Down the Business of Hate

Merchants of Mayhem: How to Shut Down the Business of Hate

A unique playbook for fighting the flood of disinformation--not by correcting lies but by targeting the businesses that ......more

Behind the Brand: Stories from Some of the Most Intriguing Innovators, Entrepreneurs and the Reasons Behind Their Success

Behind the Brand: Stories from Some of the Most Intriguing Innovators, Entrepreneurs and the Reasons Behind Their Success

For more than a decade, Bryan Elliot has interviewed some of the most successful people in the world--Seth Godin, Simon ......more

Foundations of Prediction Markets: Modeling, Simulation, and Empirical Evidence

Foundations of Prediction Markets: Modeling, Simulation, and Empirical Evidence

Provides a multidisciplinary treatment of prediction markets, including diverse perspectives from mathematical economics......more

Advances in Advertising Research XIII: Frontiers of Advertising: Re-Considering Its Shapes and Forms

Advances in Advertising Research XIII: Frontiers of Advertising: Re-Considering Its Shapes and Forms

  • Ingram,出版日期:2024-08-12

This book provides insights into modern advertising’s evolving landscape, revealing how digital innovation and social me......more

Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever

Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever

Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan f......more

Marketing Fashion Third Edition: Strategy, Branding and Promotion

Marketing Fashion Third Edition: Strategy, Branding and Promotion

Marketing Fashion, Third Edition is a practical guide to the fundamental principles of marketing, branding and promotion......more

Uncopyable You: Create a Personal Brand That Gets People to Know You, Like You, Trust You, and Remember You!

Uncopyable You: Create a Personal Brand That Gets People to Know You, Like You, Trust You, and Remember You!

In Uncopyable YOU, authors Steve and Kay Miller bring to life the art and science of personal branding in a way that’s n......more

1950s Television Advertising: The Sponsors and Programs

1950s Television Advertising: The Sponsors and Programs

"Winston tastes good like a cigarette should" and "You’ll wonder where the yellow went when you brush your teeth with Pe......more

Augmented Analytics: Enabling Analytics Transformation for Data-Informed Decisions

Augmented Analytics: Enabling Analytics Transformation for Data-Informed Decisions

Augmented Analytics isn’t just another book on data and analytics; it’s a holistic resource for reimagining how your ent......more

More Than a Name: An Introduction to Branding

More Than a Name: An Introduction to Branding

The successful creation of a brand is essential in the promotion of a company or service, and getting it wrong can be an......more

Podcasting for Dummies

Podcasting for Dummies

Step up to the mic and unleash your inner host with Podcasting For Dummies Ever wonder what it takes to get your very ow......more

Advances in Digital Marketing in the Era of Artificial Intelligence: Case Studies and Data Analysis for Business Problem Solving

Advances in Digital Marketing in the Era of Artificial Intelligence: Case Studies and Data Analysis for Business Problem Solving

  • Ingram,出版日期:2024-07-12

This book highlights the technological advances that are transforming the future of digital marketing and covers importa......more

Storytelling in Marketing and Brand Communications

Storytelling in Marketing and Brand Communications

Storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations and co-creation. ......more

Advertising in America: A Reference Handbook

Advertising in America: A Reference Handbook

This authoritative one-stop resource provides a rich overview of the evolution and present state of advertising, as well......more

Into the Metaverse: The Essential Guide to the Business Opportunities of the Web3 Era

Into the Metaverse: The Essential Guide to the Business Opportunities of the Web3 Era

An illuminating insight into the Metaverse - what it is, how it works, and and why it will soon be playing a major role ......more

A Business History of Retail: From Trading Post to E-Commerce in America and Canada

A Business History of Retail: From Trading Post to E-Commerce in America and Canada

Although transformations in retailing are of tremendous current interest, there is no single broad-ranging account of th......more

Biometrics and Neuroscience Research in Business and Management: Advances and Applications

Biometrics and Neuroscience Research in Business and Management: Advances and Applications

  • Ingram,出版日期:2024-07-03

This book is designed to impart and convey knowledge as well as understanding of the range of biometric technologies and......more

True Alignment: Linking Company Culture with Customer Needs for Extraordinary Results

True Alignment: Linking Company Culture with Customer Needs for Extraordinary Results

It cannot be overemphasized how important it is for leaders to ensure the company’s mission is manifested in the roles, ......more

Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit

Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit

Increasingly today, in every age group, consumers are committing to brands that show good citizenship--from fair employm......more

Tourism and Hospitality Marketing: Concepts and Cases

Tourism and Hospitality Marketing: Concepts and Cases

This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the I......more

Tourism and Hospitality Marketing: Concepts and Cases

Tourism and Hospitality Marketing: Concepts and Cases

This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the I......more

Data Storytelling in Marketing: How to Tell Persuasive Stories Through Data

Data Storytelling in Marketing: How to Tell Persuasive Stories Through Data

  • Ingram,出版日期:2024-06-25

Marketers are storytellers, they write content, marketing strategies and devise internal communications, but unless thes......more

Data Storytelling in Marketing: How to Tell Persuasive Stories Through Data

Data Storytelling in Marketing: How to Tell Persuasive Stories Through Data

  • Ingram,出版日期:2024-06-25

Marketers are storytellers, they write content, marketing strategies and devise internal communications, but unless thes......more

Battlefield Tourism

Battlefield Tourism

  • Ingram,出版日期:2024-06-24

War and conflict have always been a recurring aspect of human history with a considerable impact on the countries involv......more

The Power of Instinct: The New Rules of Persuasion in Business and Life

The Power of Instinct: The New Rules of Persuasion in Business and Life

Award-winning Fortune 500 brand consultant and behavioral expert Leslie Zane shatters conventional marketing wisdom, sho......more

Advertising: Theory and Practice in the Digital Age

Advertising: Theory and Practice in the Digital Age

Advertising is everywhere. Whether you realise it or not, it′s there when you watch your favourite Netflix show, when yo......more

Purpose-Driven Pricing: Leveraging the Power of Pricing for Profit and Societal Good

Purpose-Driven Pricing: Leveraging the Power of Pricing for Profit and Societal Good

Pricing is frequently used as a key strategic lever for management to increase profitability. However, price can also be......more

Strategic Tourism Planning for Communities: Restructuring and Rebranding

Strategic Tourism Planning for Communities: Restructuring and Rebranding

  • Ingram,出版日期:2024-06-12

From developed to developing nations, the utilization of tourism as a development strategy has been a prevalent practice......more

Shareworthy: Advertising That Creates Powerful Connections Through Storytelling

Shareworthy: Advertising That Creates Powerful Connections Through Storytelling

In today’s highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audience......more

Advertising: Theory and Practice in the Digital Age

Advertising: Theory and Practice in the Digital Age

Advertising is everywhere. Whether you realise it or not, it′s there when you watch your favourite Netflix show, when yo......more

Digital Public Relations and Marketing Communication Trends in Africa

Digital Public Relations and Marketing Communication Trends in Africa

  • Ingram,出版日期:2024-06-07

The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands a......more

Service Management and Marketing Principles: Competing in the Service Economy

Service Management and Marketing Principles: Competing in the Service Economy

This book explores the service economy and challenges that all organizations face as goods and services make way for a w......more

Service Management and Marketing Principles: Competing in the Service Economy

Service Management and Marketing Principles: Competing in the Service Economy

This book explores the service economy and challenges that all organizations face as goods and services make way for a w......more

Revolutionizing the Ai-Digital Landscape: A Guide to Sustainable Emerging Technologies for Marketing Professionals

Revolutionizing the Ai-Digital Landscape: A Guide to Sustainable Emerging Technologies for Marketing Professionals

  • Ingram,出版日期:2024-06-06

This book investigates the growing influence of artificial intelligence in the marketing sphere, providing insights into......more

Revolutionizing the Ai-Digital Landscape: A Guide to Sustainable Emerging Technologies for Marketing Professionals

Revolutionizing the Ai-Digital Landscape: A Guide to Sustainable Emerging Technologies for Marketing Professionals

  • Ingram,出版日期:2024-06-06

This book investigates the growing influence of artificial intelligence in the marketing sphere, providing insights into......more

Recent Advancements in Tourism Business, Technology and Social Sciences: 10th International Conference, Iacudit, Crete, Greece, 2023 - Vol. 2

Recent Advancements in Tourism Business, Technology and Social Sciences: 10th International Conference, Iacudit, Crete, Greece, 2023 - Vol. 2

  • Ingram,出版日期:2024-06-05

The book features the second volume of the proceedings of the 10th International Conference of the International Associa......more

Marketplace Dignity: Transforming How We Engage with Customers Across Their Journey

Marketplace Dignity: Transforming How We Engage with Customers Across Their Journey

Everywhere we turn, brands and organizations are under fire for failing to treat their customers with respect and dignit......more

Marketplace Dignity: Transforming How We Engage with Customers Across Their Journey

Marketplace Dignity: Transforming How We Engage with Customers Across Their Journey

Everywhere we turn, brands and organizations are under fire for failing to treat their customers with respect and dignit......more

Advertising Disability

Advertising Disability

Advertising Disability invites Cultural Disability Studies to consider how advertising, as one of the most ubiquitous fo......more

Strategic International Marketing: Strategy Development and Implementation

Strategic International Marketing: Strategy Development and Implementation

Strategic International Marketing, 2e offers a uniquely adaptable strategy framework for firms of all sizes that are loo......more

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