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International Luxury Brand Strategy

International Luxury Brand Strategy

  • Ingram,出版日期:2021-12-31

This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and ......more

Valuing Professional Practices

Valuing Professional Practices

The go-to guide for appraisers, attorneys, and CPAs tasked with analyzing the worth of any professional practice The new......more

Transformative Marketing: A Roadmap for Driving Results in the Digital World

Transformative Marketing: A Roadmap for Driving Results in the Digital World

Digital is more than just technology, it s total business transformation. With the growing influence of marketing techno......more

Tourism Marketing: In the Age of the Consumer

Tourism Marketing: In the Age of the Consumer

Tourism Marketing: in the Age of the Consumer is a comprehensive and integrated textbook that uniquely considers tourism......more

History of Marketing in India

History of Marketing in India

The concepts and practices of marketing, as well as the ideologies that impel these, are rooted in specific social and c......more

Transformative Marketing: A Roadmap for Driving Results in the Digital World

Transformative Marketing: A Roadmap for Driving Results in the Digital World

Digital is more than just technology, it s total business transformation. With the growing influence of marketing techno......more

History of Game Theory

History of Game Theory

This is an account of the period in which the initial hopes that game theory would revolutionize economics and the socia......more

100 Great Social Media Marketing Ideas

100 Great Social Media Marketing Ideas

With the growth of social media in both our professional and private life, it makes sense for a business or corporation ......more

Handbuch Fundraising

Handbuch Fundraising

  • Ingram,出版日期:2020-11-24

Dieses Handbuch tr gt den aktuellen Stand der wissenschaftlichen Auseinandersetzung mit dem Thema Fundraising in Deutsch......more

Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns

Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns

The world of digital media is constantly changing, as technologies continue to transform the way we interact and communi......more

Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns

Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns

The world of digital media is constantly changing, as technologies continue to transform the way we interact and communi......more

Ultimate Guide to Google Ads

Ultimate Guide to Google Ads

Covering the latest breaking news in Google Ads, this sixth edition introduces revised, expanded and new chapters coveri......more

Touch: Building Your Brand in the Experience Economy

Touch: Building Your Brand in the Experience Economy

  • Ingram,出版日期:2020-11-07

From online to offline, events to Instagram: Experiences matter. Consumer Researchers have called experiences the new l......more

Stand Out Marketing: How to Differentiate Your Organization in a Sea of Sameness

Stand Out Marketing: How to Differentiate Your Organization in a Sea of Sameness

When it comes to buying a mobile phone, choosing a university, selecting a software system, or making any other purchase......more

Stand Out Marketing: How to Differentiate Your Organization in a Sea of Sameness

Stand Out Marketing: How to Differentiate Your Organization in a Sea of Sameness

When it comes to buying a mobile phone, choosing a university, selecting a software system, or making any other purchase......more

Marketing - Schnell Erfasst

Marketing - Schnell Erfasst

Dieses Lehrbuch bietet Ihnen eine leicht verst ndliche Einf hrung in das Themengebiet Marketing. Markt- und Kundenorient......more

Not Just Numbers: Rediscovering the Promise and Power of Marketing Research

Not Just Numbers: Rediscovering the Promise and Power of Marketing Research

In this provocative and insightful book, highly regarded marketing research expert Lawrence Gibson argues that the multi......more

The Six Disciplines of Agile Marketing

The Six Disciplines of Agile Marketing

...more

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More That Engage Customers and Ignite Your Bus

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More That Engage Customers and Ignite Your Bus

Blogs, YouTube, Facebook, Twitter and other publishing platforms are giving everyone a voice, including organizations ......more

Google Data Studio Recipes: Tools to Make Your Data Actionable

Google Data Studio Recipes: Tools to Make Your Data Actionable

Create effective and impactful dashboards within your organization and build engaging content by learning to use Google ......more

The Personal Mba, 10th Anniversary Edition: Master the Art of Business

The Personal Mba, 10th Anniversary Edition: Master the Art of Business

The 10th anniversary edition of the bestselling foundational business training manual for ambitious readers, featuring n......more

Customer Insight Strategies: How to Understand Your Audience and Create Remarkable Marketing

Customer Insight Strategies: How to Understand Your Audience and Create Remarkable Marketing

In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing. ......more

Customer Insight Strategies: How to Understand Your Audience and Create Remarkable Marketing

Customer Insight Strategies: How to Understand Your Audience and Create Remarkable Marketing

In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing. ......more

Marketing Metrics
Ultimate Guide to Social Media Marketing

Ultimate Guide to Social Media Marketing

Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in bus......more

E-Commerce Website Optimization: Why 95% of Your Website Visitors Don’’t Buy, and What You Can Do about It

E-Commerce Website Optimization: Why 95% of Your Website Visitors Don’’t Buy, and What You Can Do about It

Conversion rate optimization (CRO) is a complex field and one that is rapidly evolving. It s about understanding people ......more

E-Commerce Website Optimization: Why 95% of Your Website Visitors Don’’t Buy, and What You Can Do about It

E-Commerce Website Optimization: Why 95% of Your Website Visitors Don’’t Buy, and What You Can Do about It

Conversion rate optimization (CRO) is a complex field and one that is rapidly evolving. It s about understanding people ......more

Brand Elevation: Lessons in Ueber-Branding

Brand Elevation: Lessons in Ueber-Branding

The luxury goods industry, which includes drinks, fashion, cosmetics, fragrances, watches and jewellery, luggage and han......more

Brand Elevation: Lessons in Ueber-Branding

Brand Elevation: Lessons in Ueber-Branding

The luxury goods industry, which includes drinks, fashion, cosmetics, fragrances, watches and jewellery, luggage and han......more

Personal Brand Management: Marketing Human Value
Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan

Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan

Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effe......more

Brewing, Beer and Pubs: A Global Perspective

Brewing, Beer and Pubs: A Global Perspective

  • Ingram,出版日期:2020-07-21

The production of beer today occurs within a bifurcated industrial structure. There exists a small number of large, glob......more

Sensory Marketing: An Introduction

Sensory Marketing: An Introduction

...more

Eventpsychologie: Grundlagen, Analysen, Anwendung, Praxisbeispiele

Eventpsychologie: Grundlagen, Analysen, Anwendung, Praxisbeispiele

  • Ingram,出版日期:2020-07-13

Dieses Buch zeigt, wie sich Events mithilfe von Erkenntnissen aus der Psychologie optimieren und effektiver gestalten la......more

Sensory Marketing: An Introduction

Sensory Marketing: An Introduction

...more

The Reign of the Customer: Customer-Centric Approaches to Improving Satisfaction

The Reign of the Customer: Customer-Centric Approaches to Improving Satisfaction

With major retailers closing brick-and-mortar stores every month and the continued shift to online shopping, there is a ......more

How to Be Insightful: The Superpower That Drive Innovation

How to Be Insightful: The Superpower That Drive Innovation

How do we advance? As individuals, families, and businesses? As societies, nations, and as a species? In a world where i......more

How to Be Insightful: The Superpower That Drive Innovation

How to Be Insightful: The Superpower That Drive Innovation

How do we advance? As individuals, families, and businesses? As societies, nations, and as a species? In a world where i......more

The Business of American Theatre

The Business of American Theatre

...more

Sports and Entertainment Marketing
Getting Started in Technical Analysis

Getting Started in Technical Analysis

Technical analysis -- revered by many, reviled by some -- is the art and science of deciphering chart patterns in order ......more

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