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Behind the Brand: Stories from Some of the Most Intriguing Innovators, Entrepreneurs and the Reasons Behind Their Success

Behind the Brand: Stories from Some of the Most Intriguing Innovators, Entrepreneurs and the Reasons Behind Their Success

For more than a decade, Bryan Elliot has interviewed some of the most successful people in the world--Seth Godin, Simon ......more

Into the Metaverse: The Essential Guide to the Business Opportunities of the Web3 Era

Into the Metaverse: The Essential Guide to the Business Opportunities of the Web3 Era

An illuminating insight into the Metaverse - what it is, how it works, and and why it will soon be playing a major role ......more

Tourism and Hospitality Marketing: Concepts and Cases

Tourism and Hospitality Marketing: Concepts and Cases

This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the I......more

More Than a Name: An Introduction to Branding

More Than a Name: An Introduction to Branding

The successful creation of a brand is essential in the promotion of a company or service, and getting it wrong can be an......more

Human-Wise: Integrating Coaching and Commercial Principles for Sustainable Success

Human-Wise: Integrating Coaching and Commercial Principles for Sustainable Success

What does it mean to be human at work? And why are we still having this conversation? A unified approach for leadership ......more

Human-Wise: Integrating Coaching and Commercial Principles for Sustainable Success

Human-Wise: Integrating Coaching and Commercial Principles for Sustainable Success

What does it mean to be human at work? And why are we still having this conversation? A unified approach for leadership ......more

Revealing Corporate Brands

Revealing Corporate Brands

The last fifteen years has witnessed increased academic and practitioner interest in corporate branding studies. This ......more

History of Marketing in India

History of Marketing in India

The concepts and practices of marketing, as well as the ideologies that impel these, are rooted in specific social and c......more

Planning and Managing Public Relations Campaigns: A Strategic Approach

Planning and Managing Public Relations Campaigns: A Strategic Approach

Navigating the journey from planning to execution in a PR campaign can be an intimidating task. The new edition of Plann......more

Planning and Managing Public Relations Campaigns: A Strategic Approach

Planning and Managing Public Relations Campaigns: A Strategic Approach

Navigating the journey from planning to execution in a PR campaign can be an intimidating task. The new edition of Plann......more

Grundlagen Des Eventmanagements: Prozesse - Controlling - Marketing

Grundlagen Des Eventmanagements: Prozesse - Controlling - Marketing

Jan Drengner und Hans R ck bieten einen umfassenden berblick ber die wissen-schaftlichen Grundlagen des Eventmanagements......more

Cut-Through: The Pitch and Presentation Playbook

Cut-Through: The Pitch and Presentation Playbook

A step-by-step playbook for perfecting your pitch or presentation then delivering a winning performance....more

Cut-Through: The Pitch and Presentation Playbook

Cut-Through: The Pitch and Presentation Playbook

A step-by-step playbook for perfecting your pitch or presentation then delivering a winning performance....more

Marketing Chinese Children’s Books: Paratext and the Politics of Authorship

Marketing Chinese Children’s Books: Paratext and the Politics of Authorship

An exploration of the marketing, presentation and construction of popular Chinese children’s authors for their youthful ......more

Creativity in PR and Communications: Concepts and Practices for Innovation

Creativity in PR and Communications: Concepts and Practices for Innovation

Being creative is a key component and necessity in public relations and within creative industries to target business ch......more

Creativity in PR and Communications: Concepts and Practices for Innovation

Creativity in PR and Communications: Concepts and Practices for Innovation

Being creative is a key component and necessity in public relations and within creative industries to target business ch......more

Marketing Strategy: Implementing and Measuring a Successful Marketing Strategy

Marketing Strategy: Implementing and Measuring a Successful Marketing Strategy

WINNER: The BookFest Spring Book Awards 2022 - Marketing category (first edition) WINNER: Business Book Awards 2022 - Sa......more

Marketing Strategy: Implementing and Measuring a Successful Marketing Strategy

Marketing Strategy: Implementing and Measuring a Successful Marketing Strategy

WINNER: The BookFest Spring Book Awards 2022 - Marketing category (first edition) WINNER: Business Book Awards 2022 - Sa......more

Applied Consumer Psychology: How to Use Psychological Insights in Marketing

Applied Consumer Psychology: How to Use Psychological Insights in Marketing

Understanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for......more

Applied Consumer Psychology: How to Use Psychological Insights in Marketing

Applied Consumer Psychology: How to Use Psychological Insights in Marketing

Understanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for......more

B2B Content Marketing Strategy: A Media-First Framework That Accelerates Growth

B2B Content Marketing Strategy: A Media-First Framework That Accelerates Growth

As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, peop......more

B2B Content Marketing Strategy: A Media-First Framework That Accelerates Growth

B2B Content Marketing Strategy: A Media-First Framework That Accelerates Growth

As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, peop......more

Exceptional Experiences: Five Luxury Levers to Elevate Every Aspect of Your Business

Exceptional Experiences: Five Luxury Levers to Elevate Every Aspect of Your Business

Luxury levers are the golden key to revenue, in any industry Luxury principles can transform any business, luxury market......more

Starting a Startup: Build Something People Want

Starting a Startup: Build Something People Want

90% of startups fail because founders build products nobody wants. Not you. If you are actually considering learning wha......more

Transforming Customer-Brand Relationships: Use Emotional Connection to Build Loyalty

Transforming Customer-Brand Relationships: Use Emotional Connection to Build Loyalty

Emotional connection and affinity are the key to turning customers into brand advocates, but with consumers constantly b......more

Transforming Customer-Brand Relationships: Use Emotional Connection to Build Loyalty

Transforming Customer-Brand Relationships: Use Emotional Connection to Build Loyalty

Emotional connection and affinity are the key to turning customers into brand advocates, but with consumers constantly b......more

Stop Managing, Start Leading: The Secrets of Building a High-Growth Sales Team

Stop Managing, Start Leading: The Secrets of Building a High-Growth Sales Team

This book redefines sales leadership, offering a practical, actionable guide to help leaders unlock their potential, ins......more

Stop Managing, Start Leading: The Secrets of Building a High-Growth Sales Team

Stop Managing, Start Leading: The Secrets of Building a High-Growth Sales Team

This book redefines sales leadership, offering a practical, actionable guide to help leaders unlock their potential, ins......more

Hacking the Human Mind: The Behavioral Science Secrets Behind 17 of the World’s Best Brands

Hacking the Human Mind: The Behavioral Science Secrets Behind 17 of the World’s Best Brands

All marketers aim to learn from the best in their sector. But that’s easier said than done. Because every brand applies ......more

Press Play: Why Every Company Needs a Gaming Strategy

Press Play: Why Every Company Needs a Gaming Strategy

An eye-opening look at the rapidly rising growth of gaming and the companies--including Peloton, Burberry, the New York ......more

Fashion Futures: How Emerging Technology Is Changing the Clothes We Buy, the Way We Shop, and How We Fashion Ourselves

Fashion Futures: How Emerging Technology Is Changing the Clothes We Buy, the Way We Shop, and How We Fashion Ourselves

How technology is transforming the $3 trillion fashion industry From color-changing dresses to leather grown in labs, th......more

Ultimate Guide to Social Media Marketing

Ultimate Guide to Social Media Marketing

Unlock the Power of Social Media Marketing for Your Business! Ultimate Guide to Social Media Marketing, 2nd edition take......more

150+ More Best Practices for B2B Marketing Success

150+ More Best Practices for B2B Marketing Success

DISCOVER OVER 150 VALUABLE STRATEGIES TO MASTER B2B MARKETING WITH THIS EXTENSIVE HOW-TO GUIDE 150+ More Best Practices ......more

Mastering Strategic Marketing for Specialty Pharmaceuticals: A Hands-On Guide

Mastering Strategic Marketing for Specialty Pharmaceuticals: A Hands-On Guide

In today’s rapidly evolving pharmaceutical and biotech industries, effective marketing plays a crucial role in ensuring ......more

Mastering Strategic Marketing for Specialty Pharmaceuticals: A Hands-On Guide

Mastering Strategic Marketing for Specialty Pharmaceuticals: A Hands-On Guide

In today’s rapidly evolving pharmaceutical and biotech industries, effective marketing plays a crucial role in ensuring ......more

Using Creativity and Data in Marketing: Unlocking Creative Value with Insight and Imagination

Using Creativity and Data in Marketing: Unlocking Creative Value with Insight and Imagination

The availability of data analytics has turned the marketing world upside down, but data is only part of the picture. The......more

Using Creativity and Data in Marketing: Unlocking Creative Value with Insight and Imagination

Using Creativity and Data in Marketing: Unlocking Creative Value with Insight and Imagination

The availability of data analytics has turned the marketing world upside down, but data is only part of the picture. The......more

Market and User Research Operations: Operationalize Customer Research for Scale and Impact

Market and User Research Operations: Operationalize Customer Research for Scale and Impact

Research Operations is a reasonably new field but one that offers businesses huge opportunities to produce more high-qua......more

Market and User Research Operations: Operationalize Customer Research for Scale and Impact

Market and User Research Operations: Operationalize Customer Research for Scale and Impact

Research Operations is a reasonably new field but one that offers businesses huge opportunities to produce more high-qua......more

Marketing Effectiveness: Applying Marketing Science for Brand Growth

Marketing Effectiveness: Applying Marketing Science for Brand Growth

In recent years with tightening budgets, an explosion of data points and advancements in analytical methods, marketers a......more

Marketing Effectiveness: Applying Marketing Science for Brand Growth

Marketing Effectiveness: Applying Marketing Science for Brand Growth

In recent years with tightening budgets, an explosion of data points and advancements in analytical methods, marketers a......more

Ethical AI in Marketing: Aligning Growth, Responsibility and Customer Trust

Ethical AI in Marketing: Aligning Growth, Responsibility and Customer Trust

The rapid evolution of AI presents marketers with unparalleled opportunities, but innovation inevitably invites scrutiny......more

Ethical AI in Marketing: Aligning Growth, Responsibility and Customer Trust

Ethical AI in Marketing: Aligning Growth, Responsibility and Customer Trust

The rapid evolution of AI presents marketers with unparalleled opportunities, but innovation inevitably invites scrutiny......more

Foundations of Prediction Markets: Modeling, Simulation, and Empirical Evidence

Foundations of Prediction Markets: Modeling, Simulation, and Empirical Evidence

Provides a multidisciplinary treatment of prediction markets, including diverse perspectives from mathematical economics......more

From Out of the Smokies: Stories of Fly Fishing and Life

From Out of the Smokies: Stories of Fly Fishing and Life

Knoxville native Charlie Tombras may be best known for founding nationally recognized advertising firm the Tombras Group......more

From Out of the Smokies: Stories of Fly Fishing and Life

From Out of the Smokies: Stories of Fly Fishing and Life

Knoxville native Charlie Tombras may be best known for founding nationally recognized advertising firm the Tombras Group......more

Making Them Believe

Making Them Believe

DR. JOHN BRINKLEY was, at one time, the wealthiest doctor of his time, undeniably the most Barnum-esque promoter in medi......more

Gen Z’s Fashion Revolution: Understanding the Influence of Gen Z on Fashion Brands

Gen Z’s Fashion Revolution: Understanding the Influence of Gen Z on Fashion Brands

  • Ingram,出版日期:2025-08-02

This book explores the significant changes that the fashion industry is undergoing as a result of the powerful influence......more

Tourism and Hospitality Marketing: Concepts and Cases

Tourism and Hospitality Marketing: Concepts and Cases

This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the I......more

Sparking Brand Desire: Ignite Customer Interest Using Emotional Insights

Sparking Brand Desire: Ignite Customer Interest Using Emotional Insights

Ignite customer enthusiasm for your brand and open new opportunities for business growth, by discovering and addressing ......more

Sparking Brand Desire: Ignite Customer Interest Using Emotional Insights

Sparking Brand Desire: Ignite Customer Interest Using Emotional Insights

Ignite customer enthusiasm for your brand and open new opportunities for business growth, by discovering and addressing ......more

Multidisciplinary Approaches to Contemporary Marketing: Digital Trends, Social Issues and Economics

Multidisciplinary Approaches to Contemporary Marketing: Digital Trends, Social Issues and Economics

  • Ingram,出版日期:2025-07-27

This book uniquely combines literature from different research fields of marketing, such as social and psychological per......more

A History of Brands: Origins of Consumer Markets

A History of Brands: Origins of Consumer Markets

Discover the fascinating evolution of branding with Richard Shear’s A History of Brands. In this comprehensive guide, Sh......more

The Glory of Giving Everything: The Taylor Swift Business Model

The Glory of Giving Everything: The Taylor Swift Business Model

Unlock the secrets to business success with the powerhouse strategies of Taylor Swift In The Glory of Giving Everything:......more

Conquering the Pitch: The Economics of Soccer

Conquering the Pitch: The Economics of Soccer

Soccer has become "big business." The aggregated market value of the first and second division teams from the "Big 5" Eu......more

Global Entrepreneurship: Environment and Strategy

Global Entrepreneurship: Environment and Strategy

This third edition of a Choice Outstanding Academic Title improves coverage of the global environments in which entrepre......more

Global Entrepreneurship: Environment and Strategy

Global Entrepreneurship: Environment and Strategy

This third edition of a Choice Outstanding Academic Title improves coverage of the global environments in which entrepre......more

Market of One: How Your Agency Can Rewrite the Rules to Create Lasting Competitive Advantage

Market of One: How Your Agency Can Rewrite the Rules to Create Lasting Competitive Advantage

The agency market’s not oversupplied, it’s just under-differentiated. Discover the five-step blueprint for creating your......more

Market of One: How Your Agency Can Rewrite the Rules to Create Lasting Competitive Advantage

Market of One: How Your Agency Can Rewrite the Rules to Create Lasting Competitive Advantage

The agency market’s not oversupplied, it’s just under-differentiated. Discover the five-step blueprint for creating your......more

Finding Your Creative DNA

Finding Your Creative DNA

This book enables readers to discover their inner creative DNA, by providing a strong dose of the four elements of the C......more

Finding Your Creative DNA

Finding Your Creative DNA

This book enables readers to discover their inner creative DNA, by providing a strong dose of the four elements of the C......more

The Athlete’s Nil Playbook: The Complete Guide to Owning and Profiting from Your Name, Image, and Likeness

The Athlete’s Nil Playbook: The Complete Guide to Owning and Profiting from Your Name, Image, and Likeness

Definitive guide for athletes to understand and earn from name, image, and likeness (NIL) rights The first comprehensive......more

Amazon Repricing Mastery: Every Trick To Maximizing Amazon Profits By Optmizing Prices, A Guide For Sellers

Amazon Repricing Mastery: Every Trick To Maximizing Amazon Profits By Optmizing Prices, A Guide For Sellers

The first guide to maximizing Amazon profits through the under-discussed subject of repricing. Repricing Mastery covers ......more

Counterfeit Luxury and Consumption

Counterfeit Luxury and Consumption

  • Ingram,出版日期:2025-06-27

Counterfeiting is a widespread problem in the luxury market. To develop appropriate countermeasures, a comprehensive und......more

Consumer Decision-Making, Analytics and AI

Consumer Decision-Making, Analytics and AI

Many decisions in our lives are decisions we make as consumers and buyers. Analytics driven marketing underpinned by mac......more

International Marketing in Practice: A Case Study Collection

International Marketing in Practice: A Case Study Collection

  • Ingram,出版日期:2025-06-26

International Marketing in Practice features select case studies relating to businesses from various markets and countri......more

International Marketing in Practice: A Case Study Collection

International Marketing in Practice: A Case Study Collection

  • Ingram,出版日期:2025-06-26

International Marketing in Practice features select case studies relating to businesses from various markets and countri......more

AI First: The Playbook for a Future-Proof Business and Brand

AI First: The Playbook for a Future-Proof Business and Brand

AI is going to change brand strategy and marketing forever. Are you ready? What does the rapid rise and astonishing rate......more

Brand Global, Adapt Local: How to Build Brand Value Across Cultures

Brand Global, Adapt Local: How to Build Brand Value Across Cultures

Building global brands provides companies with access to new markets, new opportunities and new ideas that can stimulate......more

Brand Global, Adapt Local: How to Build Brand Value Across Cultures

Brand Global, Adapt Local: How to Build Brand Value Across Cultures

Building global brands provides companies with access to new markets, new opportunities and new ideas that can stimulate......more

The High-Performing Key Account Manager: Creating Sustained Value with Strategic Customers

The High-Performing Key Account Manager: Creating Sustained Value with Strategic Customers

Explore the core knowledge and capabilities required for key account managers to deliver and sustain profitable relation......more

The High-Performing Key Account Manager: Creating Sustained Value with Strategic Customers

The High-Performing Key Account Manager: Creating Sustained Value with Strategic Customers

Explore the core knowledge and capabilities required for key account managers to deliver and sustain profitable relation......more

Culture-Led Brands: Drive Growth, Build Resilience and Cultivate Resonance

Culture-Led Brands: Drive Growth, Build Resilience and Cultivate Resonance

In a world of relentless change and pervasive uncertainty, brands can only thrive if they become adept at reading and re......more

Culture-Led Brands: Drive Growth, Build Resilience and Cultivate Resonance

Culture-Led Brands: Drive Growth, Build Resilience and Cultivate Resonance

In a world of relentless change and pervasive uncertainty, brands can only thrive if they become adept at reading and re......more

Story-Led Brands: Use Psychology to Make Your Brand Story Customer Centric

Story-Led Brands: Use Psychology to Make Your Brand Story Customer Centric

Brand stories are increasingly important tools in marketing, helping brands to better connect to their customers. In ord......more

Story-Led Brands: Use Psychology to Make Your Brand Story Customer Centric

Story-Led Brands: Use Psychology to Make Your Brand Story Customer Centric

Brand stories are increasingly important tools in marketing, helping brands to better connect to their customers. In ord......more

AI in Marketing: Applications, Insights, and Analysis

AI in Marketing: Applications, Insights, and Analysis

  • Ingram,出版日期:2025-06-24

AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing......more

AI in Marketing: Applications, Insights, and Analysis

AI in Marketing: Applications, Insights, and Analysis

  • Ingram,出版日期:2025-06-24

AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing......more

Social Network Analysis and Text Mining for Big Data: The Power of Words and Networks

Social Network Analysis and Text Mining for Big Data: The Power of Words and Networks

Social Network Analysis and Text Mining for Big Data presents cutting-edge methods and tools that bridge the gap between......more

Social Network Analysis and Text Mining for Big Data: The Power of Words and Networks

Social Network Analysis and Text Mining for Big Data: The Power of Words and Networks

Social Network Analysis and Text Mining for Big Data presents cutting-edge methods and tools that bridge the gap between......more

Machiavelli, Marketing and Management: Revisited

Machiavelli, Marketing and Management: Revisited

This second fascinating and cutting-edge text provides insight into the meaning and interpretation of Machiavelli and hi......more

Machiavelli, Marketing and Management: Revisited

Machiavelli, Marketing and Management: Revisited

This second fascinating and cutting-edge text provides insight into the meaning and interpretation of Machiavelli and hi......more

Universal Principles of Storytelling for Designers: 100 Key Concepts for Bringing Good Ideas to Life

Universal Principles of Storytelling for Designers: 100 Key Concepts for Bringing Good Ideas to Life

"Universal Principles of Storytelling for Designers provides essential storytelling techniques to elevate design project......more

de Gruyter Handbook of Coopetition

de Gruyter Handbook of Coopetition

  • Ingram,出版日期:2025-06-16

While plenty of research has been undertaken on coopetition - the practice of organisations (of different sizes) collabo......more

Disability and Digital Marketing

Disability and Digital Marketing

  • Ingram,出版日期:2025-06-13

This book explores how digital marketing can drive disability inclusion in consumer culture by addressing accessibility,......more

Mindful Marketing and Strategic Management: Paving a Sustainable Society Through Past, Present, and Future Perspectives

Mindful Marketing and Strategic Management: Paving a Sustainable Society Through Past, Present, and Future Perspectives

  • Ingram,出版日期:2025-06-11

Mindfulness has gained significant traction within the business community worldwide. Mindful Marketing and Strategic Man......more

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