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The last fifteen years has witnessed increased academic and practitioner interest in corporate branding studies. This ......more

Jan Drengner und Hans R ck bieten einen umfassenden berblick ber die wissen-schaftlichen Grundlagen des Eventmanagements......more

The successful creation of a brand is essential in the promotion of a company or service, and getting it wrong can be an......more

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For more than a decade, Bryan Elliot has interviewed some of the most successful people in the world--Seth Godin, Simon ......more

Soccer has become "big business." The aggregated market value of the first and second division teams from the "Big 5" Eu......more

How technology is transforming the $3 trillion fashion industry From color-changing dresses to leather grown in labs, th......more

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Millionaire maker Dan S. Kennedy and Martin J. Fischer reveal the unsettling truth: the middle-class consumer population......more

A beautiful pocket guide to 45 iconic objects manufactured in Switzerland You’ll be surprised by how many products and i......more

Your brand is the most important part of your business -- it’s a living thing. Learn to find, shape, and share it with t......more

We are living in an experience-driven economy, where the customer’s experience is paramount and even beloved brands risk......more

The availability of data analytics has turned the marketing world upside down, but data is only part of the picture. The......more

The availability of data analytics has turned the marketing world upside down, but data is only part of the picture. The......more

Brand stories are increasingly important tools in marketing, helping brands to better connect to their customers. In ord......more

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DR. JOHN BRINKLEY was, at one time, the wealthiest doctor of his time, undeniably the most Barnum-esque promoter in medi......more

In a world of relentless change and pervasive uncertainty, brands can only thrive if they become adept at reading and re......more

Whether you’re a B2B marketer learning about account-based marketing (ABM) for the first time, or an experienced account......more

Whether you’re a B2B marketer learning about account-based marketing (ABM) for the first time, or an experienced account......more

An introduction to marketing theory and practice based around Palmatier’s acclaimed ’first principles’, this textbook pr......more

An introduction to marketing theory and practice based around Palmatier’s acclaimed ’first principles’, this textbook pr......more

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Global Marketing provides students with an understanding of how marketing works in today’s globalized business landscape......more

Global Marketing provides students with an understanding of how marketing works in today’s globalized business landscape......more

Understanding and applying marketing research is essential for marketing students. It provides knowledge of consumers, t......more

Understand what it takes to develop successful public relations campaigns Effective public relations (PR) can help level......more

Bestselling author and real estate, television, and media icon Ryan Serhant shares his proven, three-step strategy to bu......more

Your brand is shaped by your actions and decisions. In the digital world, every move influences your brand image. Elevat......more

Your brand is shaped by your actions and decisions. In the digital world, every move influences your brand image. Elevat......more

Investment and focus on brand building skills has diminished across the marketing industry in recent years. But without ......more

In today’s digital age, social media has become an integral part of our lives, from sharing photos and staying in touch ......more

A practical review of actionable insights and guidance around common social media marketing business issues, to boost bo......more

A deep-dive into the world of new, dynamic ’change brands’, in order to understand their success and to show how they’re......more

Learn practical methods for reducing technology overload and related employee burnout at your organization In Zen and th......more

We live in uncertain, volatile times. Now, more than ever, we need brave breakthrough thinking to deliver different outc......more

This book explores data science in practice through an ethnographic study at a global marketing technology and research ......more

Transform marketing strategy, data, and decisions for the digital age Moment Marketing is a marketing handbook for the d......more

This textbook introduces students to the field of marketing management by emphasizing a customer-centric approach, which......more

Today drag has an unprecedented mass cultural appeal. Reaching far beyond traditional queer venues and audiences into th......more

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Set your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embra......more

Set your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embra......more

Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understandin......more

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With more people involved in B2B buying decisions and deals becoming more complex than ever, it’s imperative to properly......more

In an era when growth marketing has become a buzzword for quick fixes, this book provides a clear roadmap for how market......more

In an era when growth marketing has become a buzzword for quick fixes, this book provides a clear roadmap for how market......more

Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan f......more

Now fully revised and updated for its seventh edition, Inside Book Publishing is the classic introduction to the book pu......more

Now fully revised and updated for its seventh edition, Inside Book Publishing is the classic introduction to the book pu......more

This textbook book elaborates on the basic understanding and application of statistical tests and data analysis using hy......more

Proven framework to propel your organization into a top market position Endless Customers delivers a proven framework fo......more

Become an Instagram aficionado and grow your business online Instagram For Business For Dummies shows you how you can ta......more

This helpful resource shows you how to transform unconvincing messages into compelling copy. The new rules for persuasiv......more

Consumer and industrial products have evolved significantly over the last century, from physical to virtual products, se......more

Consumer and industrial products have evolved significantly over the last century, from physical to virtual products, se......more

Modern brands are hitmakers. Knowing how to influence consumers through collaborations, merch, entertainment, brand code......more

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Guide to spatial computing, focusing on advertising and marketing with real use cases Written by Tom Emrich, the Directo......more

What do companies such as Northwestern Mutual Life, Nokia, and Zapier have in common? They approach selling differently ......more

What do companies such as Northwestern Mutual Life, Nokia, and Zapier have in common? They approach selling differently ......more

It’s time for B2B companies to rethink their growth logic. Business-to-business selling is still dominated by "value sel......more

Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and......more

In today’s economy, competitive companies leverage knowledge and modern technology. This shift emphasized the pivotal ro......more

In The Art of Small Business Social Media, social media marketing expert Peg Fitzpatrick provides a hands-on guide desig......more

Despite the promise of enhanced customer engagement through new technology, consumer trust has suffered widespread colla......more

Despite the promise of enhanced customer engagement through new technology, consumer trust has suffered widespread colla......more

Market Grooming: The Dark Side of AI Marketing marks a paradigm shift in the field of marketing. This thought-provoking ......more