For more than a decade, Bryan Elliot has interviewed some of the most successful people in the world--Seth Godin, Simon ......more
An illuminating insight into the Metaverse - what it is, how it works, and and why it will soon be playing a major role ......more
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This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the I......more
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The successful creation of a brand is essential in the promotion of a company or service, and getting it wrong can be an......more
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What does it mean to be human at work? And why are we still having this conversation? A unified approach for leadership ......more
What does it mean to be human at work? And why are we still having this conversation? A unified approach for leadership ......more
The last fifteen years has witnessed increased academic and practitioner interest in corporate branding studies. This ......more
The concepts and practices of marketing, as well as the ideologies that impel these, are rooted in specific social and c......more
Navigating the journey from planning to execution in a PR campaign can be an intimidating task. The new edition of Plann......more
Navigating the journey from planning to execution in a PR campaign can be an intimidating task. The new edition of Plann......more
Jan Drengner und Hans R ck bieten einen umfassenden berblick ber die wissen-schaftlichen Grundlagen des Eventmanagements......more
A step-by-step playbook for perfecting your pitch or presentation then delivering a winning performance....more
A step-by-step playbook for perfecting your pitch or presentation then delivering a winning performance....more
An exploration of the marketing, presentation and construction of popular Chinese children’s authors for their youthful ......more
Being creative is a key component and necessity in public relations and within creative industries to target business ch......more
Being creative is a key component and necessity in public relations and within creative industries to target business ch......more
WINNER: The BookFest Spring Book Awards 2022 - Marketing category (first edition) WINNER: Business Book Awards 2022 - Sa......more
WINNER: The BookFest Spring Book Awards 2022 - Marketing category (first edition) WINNER: Business Book Awards 2022 - Sa......more
Understanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for......more
Understanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for......more
As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, peop......more
As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, peop......more
Luxury levers are the golden key to revenue, in any industry Luxury principles can transform any business, luxury market......more
90% of startups fail because founders build products nobody wants. Not you. If you are actually considering learning wha......more
Emotional connection and affinity are the key to turning customers into brand advocates, but with consumers constantly b......more
Emotional connection and affinity are the key to turning customers into brand advocates, but with consumers constantly b......more
This book redefines sales leadership, offering a practical, actionable guide to help leaders unlock their potential, ins......more
This book redefines sales leadership, offering a practical, actionable guide to help leaders unlock their potential, ins......more
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Blogs, YouTube, Facebook, Twitter and other publishing platforms are giving everyone a voice, including organizations ......more
All marketers aim to learn from the best in their sector. But that’s easier said than done. Because every brand applies ......more
An eye-opening look at the rapidly rising growth of gaming and the companies--including Peloton, Burberry, the New York ......more
How technology is transforming the $3 trillion fashion industry From color-changing dresses to leather grown in labs, th......more
Unlock the Power of Social Media Marketing for Your Business! Ultimate Guide to Social Media Marketing, 2nd edition take......more
DISCOVER OVER 150 VALUABLE STRATEGIES TO MASTER B2B MARKETING WITH THIS EXTENSIVE HOW-TO GUIDE 150+ More Best Practices ......more
In today’s rapidly evolving pharmaceutical and biotech industries, effective marketing plays a crucial role in ensuring ......more
In today’s rapidly evolving pharmaceutical and biotech industries, effective marketing plays a crucial role in ensuring ......more
The availability of data analytics has turned the marketing world upside down, but data is only part of the picture. The......more
The availability of data analytics has turned the marketing world upside down, but data is only part of the picture. The......more
Research Operations is a reasonably new field but one that offers businesses huge opportunities to produce more high-qua......more
Research Operations is a reasonably new field but one that offers businesses huge opportunities to produce more high-qua......more
In recent years with tightening budgets, an explosion of data points and advancements in analytical methods, marketers a......more
In recent years with tightening budgets, an explosion of data points and advancements in analytical methods, marketers a......more
The rapid evolution of AI presents marketers with unparalleled opportunities, but innovation inevitably invites scrutiny......more
The rapid evolution of AI presents marketers with unparalleled opportunities, but innovation inevitably invites scrutiny......more
Provides a multidisciplinary treatment of prediction markets, including diverse perspectives from mathematical economics......more
Knoxville native Charlie Tombras may be best known for founding nationally recognized advertising firm the Tombras Group......more
Knoxville native Charlie Tombras may be best known for founding nationally recognized advertising firm the Tombras Group......more
DR. JOHN BRINKLEY was, at one time, the wealthiest doctor of his time, undeniably the most Barnum-esque promoter in medi......more
This book explores the significant changes that the fashion industry is undergoing as a result of the powerful influence......more
This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the I......more
Ignite customer enthusiasm for your brand and open new opportunities for business growth, by discovering and addressing ......more
Ignite customer enthusiasm for your brand and open new opportunities for business growth, by discovering and addressing ......more
This book uniquely combines literature from different research fields of marketing, such as social and psychological per......more
Discover the fascinating evolution of branding with Richard Shear’s A History of Brands. In this comprehensive guide, Sh......more
Unlock the secrets to business success with the powerhouse strategies of Taylor Swift In The Glory of Giving Everything:......more
Soccer has become "big business." The aggregated market value of the first and second division teams from the "Big 5" Eu......more
This third edition of a Choice Outstanding Academic Title improves coverage of the global environments in which entrepre......more
This third edition of a Choice Outstanding Academic Title improves coverage of the global environments in which entrepre......more
The agency market’s not oversupplied, it’s just under-differentiated. Discover the five-step blueprint for creating your......more
The agency market’s not oversupplied, it’s just under-differentiated. Discover the five-step blueprint for creating your......more
This book enables readers to discover their inner creative DNA, by providing a strong dose of the four elements of the C......more
This book enables readers to discover their inner creative DNA, by providing a strong dose of the four elements of the C......more
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Definitive guide for athletes to understand and earn from name, image, and likeness (NIL) rights The first comprehensive......more
The first guide to maximizing Amazon profits through the under-discussed subject of repricing. Repricing Mastery covers ......more
Counterfeiting is a widespread problem in the luxury market. To develop appropriate countermeasures, a comprehensive und......more
Many decisions in our lives are decisions we make as consumers and buyers. Analytics driven marketing underpinned by mac......more
International Marketing in Practice features select case studies relating to businesses from various markets and countri......more
International Marketing in Practice features select case studies relating to businesses from various markets and countri......more
AI is going to change brand strategy and marketing forever. Are you ready? What does the rapid rise and astonishing rate......more
Building global brands provides companies with access to new markets, new opportunities and new ideas that can stimulate......more
Building global brands provides companies with access to new markets, new opportunities and new ideas that can stimulate......more
Explore the core knowledge and capabilities required for key account managers to deliver and sustain profitable relation......more
Explore the core knowledge and capabilities required for key account managers to deliver and sustain profitable relation......more
In a world of relentless change and pervasive uncertainty, brands can only thrive if they become adept at reading and re......more
In a world of relentless change and pervasive uncertainty, brands can only thrive if they become adept at reading and re......more
Brand stories are increasingly important tools in marketing, helping brands to better connect to their customers. In ord......more
Brand stories are increasingly important tools in marketing, helping brands to better connect to their customers. In ord......more
AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing......more
AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing......more
Social Network Analysis and Text Mining for Big Data presents cutting-edge methods and tools that bridge the gap between......more
Social Network Analysis and Text Mining for Big Data presents cutting-edge methods and tools that bridge the gap between......more
This second fascinating and cutting-edge text provides insight into the meaning and interpretation of Machiavelli and hi......more
This second fascinating and cutting-edge text provides insight into the meaning and interpretation of Machiavelli and hi......more
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"Universal Principles of Storytelling for Designers provides essential storytelling techniques to elevate design project......more
While plenty of research has been undertaken on coopetition - the practice of organisations (of different sizes) collabo......more
This book explores how digital marketing can drive disability inclusion in consumer culture by addressing accessibility,......more
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Mindfulness has gained significant traction within the business community worldwide. Mindful Marketing and Strategic Man......more