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Purpose as a business philosophy has resulted in organizations struggling to make sense of what they need to do and made......more
Purpose as a business philosophy has resulted in organizations struggling to make sense of what they need to do and made......more
Data, technology and insights have forever changed the public relations and corporate communications function. Failure t......more
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Streamline your organization’s communication for happier employees, clients and customers, with this powerful and practi......more
Streamline your organization’s communication for happier employees, clients and customers, with this powerful and practi......more
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There has been growing interest on business models among academics and practitioners in recent years, as business model ......more
There’s a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational......more
Have you ever wanted to use Facebook ads for your business? Are you interested in growing your business through one of t......more
Are you fed up with chasing after recruiters? Using online job sites where you feel like your resume is just getting los......more
You’ve graduated from the Facebook marketing fundamentals, and now you’re looking to strengthen your marketing technique......more
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The study proposes and empirically validates an integrated model of leisure visitors’ destination brand associations tha......more
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This concise overview of the practice and processes of management in the African context is the first of its kind, and t......more
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"The Quick Guide to Healthcare Marketing" provides you powerful recommendations to begin expanding your healthcare pract......more
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Facebook currently has over 2 billion daily active users. YouTube has almost 2 billion active users. Instagram has 1 bil......more
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Your Guide to Building a Badass Brand. What do you get when marriage and branding collide in a book? A hilariously enter......more
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Organisational buying is the purchase of goods and/ or services, by one or more individuals acting on behalf of the buye......more
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The Global Private Health & Fitness Business shows the globalization of the health and fitness industry, and its differe......more
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Breaking down barriers, creating transparency in digital communication and effectively targeting different audiences is ......more
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A domestic strategy and only one language means lost revenue and missed opportunities. Your business could be exploding ......more
- Have you written a book and are keen to get it in as many hands as possible? - Do you want to know how to avoid ending......more
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