HOT YLE英檢

排序依

共有45

Internal Communication Strategy: Design, Develop and Transform Your Organizational Communication

Internal Communication Strategy: Design, Develop and Transform Your Organizational Communication

  • Ingram,出版日期:2024-04-30

Getting internal communication right starts with having a clear strategy. Internal Communication Strategy is your all-in......more

Internal Communication Strategy: Design, Develop and Transform Your Organizational Communication

Internal Communication Strategy: Design, Develop and Transform Your Organizational Communication

  • Ingram,出版日期:2024-04-30

Getting internal communication right starts with having a clear strategy. Internal Communication Strategy is your all-in......more

Strategic Sport Communication

Strategic Sport Communication

Sport continues to experience unprecedented popularity, with growth driven by the evolving ways in which sport teams, at......more

Nonprofit Communications: A Mission-Driven and Human-Centered Approach

Nonprofit Communications: A Mission-Driven and Human-Centered Approach

This text provides a guide to strategic communications for nonprofit organizations that is rooted in the desire to serve......more

Nonprofit Communications: A Mission-Driven and Human-Centered Approach

Nonprofit Communications: A Mission-Driven and Human-Centered Approach

This text provides a guide to strategic communications for nonprofit organizations that is rooted in the desire to serve......more

Women’s Work in Public Relations

Women’s Work in Public Relations

  • Ingram,出版日期:2024-03-25

The experience of women’s everyday lives in public relations roles across the world is under-recorded and under-explored......more

Communicating Climate: How to Transmit Your Climate Message and Avoid Greenwashing

Communicating Climate: How to Transmit Your Climate Message and Avoid Greenwashing

Businesses can no longer afford to stick their heads in the sand. The time to act is now. Cities are becoming unliveable......more

Strategic Writing: Multimedia Writing for Public Relations, Advertising and More

Strategic Writing: Multimedia Writing for Public Relations, Advertising and More

Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students throu......more

Strategic Writing: Multimedia Writing for Public Relations, Advertising and More

Strategic Writing: Multimedia Writing for Public Relations, Advertising and More

Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students throu......more

Strategic Planning for Public Relations

Strategic Planning for Public Relations

The seventh edition of Strategic Planning for Public Relations continues its place as a leading text to guide students i......more

Strategic Planning for Public Relations

Strategic Planning for Public Relations

The seventh edition of Strategic Planning for Public Relations continues its place as a leading text to guide students i......more

Crystallizing Public Opinion

Crystallizing Public Opinion

A seminal work on how public opinion is created and shaped, Edward Bernays’s classic Crystallizing Public Opinion set do......more

7 Day Power Habits: Balancing Faith, Family, and Business

7 Day Power Habits: Balancing Faith, Family, and Business

Transform Your Life in Just One Week with "7 Day Power Habits" Madison Phillips’ "7 Day Power Habits: Balancing Faith, F......more

Big City Public Relations

Big City Public Relations

Big City Public Relations: Real PR Experiences + Lessons Learned Through 30-plus episodes, author Zack Germroth covers P......more

Big City Public Relations

Big City Public Relations

Big City Public Relations: Real PR Experiences + Lessons Learned Through 30-plus episodes, author Zack Germroth covers P......more

Master The Media: The Step-By-Step Guide to Elevating Your Brand On Air, On Camera and On Stage

Master The Media: The Step-By-Step Guide to Elevating Your Brand On Air, On Camera and On Stage

Elevate Your Brand to Reach a Wider Audience Ambitious brand leaders, founders and entrepreneurs are beginning to discov......more

Proximity Marketing: Converging Community, Consciousness, and Consumption

Proximity Marketing: Converging Community, Consciousness, and Consumption

This book discusses emerging concepts and practices of proximity marketing through theoretical foundations, design argum......more

Foundations of Corporate Heritage

Foundations of Corporate Heritage

  • Ingram,出版日期:2024-01-29

Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities of......more

Celebrity Bromances: Constructing, Interpreting and Utilising Personas

Celebrity Bromances: Constructing, Interpreting and Utilising Personas

This book presents a thorough exploration of celebrity ’bromances, ’ interrogating how bromances are portrayed in media ......more

The Routledge Companion to Women in Architecture

The Routledge Companion to Women in Architecture

  • Ingram,出版日期:2024-01-29

The Routledge Companion to Women in Architecture illuminates the names of pioneering women who over time continue to fos......more

Discovering Public Relations: An Introduction to Creative and Strategic Practices

Discovering Public Relations: An Introduction to Creative and Strategic Practices

Discovering Public Relations introduces readers to the field of PR in a practical, applied, and hands-on way that prepar......more

Leadership Development in Public Relations: Exploring Crucibles of Experience Among Industry Veterans

Leadership Development in Public Relations: Exploring Crucibles of Experience Among Industry Veterans

Through interviews with members of the Public Relations Society of America College of Fellows, this book provides lesson......more

A Seat at the C-Suite Table: Insights from the Leadership Journeys of African American Executives

A Seat at the C-Suite Table: Insights from the Leadership Journeys of African American Executives

In Their Own Compelling Words A Seat at the C-Suite Table is an insightful look at the leadership journeys of 30 African......more

The Art of Crisis Communication - Guidelines for Managing a PR Crisis

The Art of Crisis Communication - Guidelines for Managing a PR Crisis

Gain practical guidelines and strategies for managing and effectively communicating during a PR crisis....more

The Psychology of Philanthropy: The Science Behind Giving

The Psychology of Philanthropy: The Science Behind Giving

Giving, within the traditional discipline of philanthropy and psychology, is a powerful behavior capable of fulfilling o......more

Workplace Culture in Mass Communication Industries

Workplace Culture in Mass Communication Industries

With a particular focus on office culture, the book concentrates on analysing the position and experiences of women work......more

Corporate Communication: A Guide to Theory and Practice

Corporate Communication: A Guide to Theory and Practice

This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textb......more

Corporate Communication: A Guide to Theory and Practice

Corporate Communication: A Guide to Theory and Practice

This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textb......more

Digital Oratory as Discursive Practice: From the Podium to the Screen

Digital Oratory as Discursive Practice: From the Podium to the Screen

This book offers an appraisal of oratory, old and new, relating former discourse practice to a specific sub-set of conte......more

Environmental Strategic Communication: Advocacy, Persuasion, and Public Relations

Environmental Strategic Communication: Advocacy, Persuasion, and Public Relations

This socially conscious text introduces students to success stories and effective strategies in environmental public rel......more

Environmental Strategic Communication: Advocacy, Persuasion, and Public Relations

Environmental Strategic Communication: Advocacy, Persuasion, and Public Relations

This socially conscious text introduces students to success stories and effective strategies in environmental public rel......more

The People’s Money: The Case for Public Banking in the United States

The People’s Money: The Case for Public Banking in the United States

The People’s Money shows how sovereign money creation through public banking, as pioneered by nineteenth century America......more

Tactical CEQ Business Visibility Guide: How to Go From Expert to Industry Celebrity

Tactical CEQ Business Visibility Guide: How to Go From Expert to Industry Celebrity

Tactical CEQ is a business visibility system that teaches experts to evolve into industry level celebrities through the ......more

Guide to Successful Public Relations

Guide to Successful Public Relations

"Guide to Successful Public Relations" is a comprehensive guide to the world of PR, covering everything from media relat......more

The Power Play: Analyzing International Relations for Students

The Power Play: Analyzing International Relations for Students

International relations, a fascinating field of study under the umbrella of political science, is a crucial subject for ......more

Cases on the Interplay Between Family, Society, and Entrepreneurship

Cases on the Interplay Between Family, Society, and Entrepreneurship

  • Ingram,出版日期:2023-11-10

In the face of a volatile, uncertain, complex, and ambiguous world and unpredictable challenges, governments need to be ......more

Beautiful PR: Finding Your Brand’s Heartbeat for Authenticity in Communication

Beautiful PR: Finding Your Brand’s Heartbeat for Authenticity in Communication

  • Ingram,出版日期:2023-11-07

Beautiful PR is unforgettable: it amplifies a brand’s heartbeat and connects with customers’ emotions. Discover a more a......more

Beautiful PR: Finding Your Brand’s Heartbeat for Authenticity in Communication

Beautiful PR: Finding Your Brand’s Heartbeat for Authenticity in Communication

Beautiful PR is unforgettable: it amplifies a brand’s heartbeat and connects with customers’ emotions. Discover a more a......more

外文書書籍分類

縮小搜尋範圍

依價格帶搜尋

依購買狀態搜尋