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今日66折 
Data, technology and insights have forever changed the public relations and corporate communications function. Failure t......more
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With recent changes in technology, media, and the communication landscape, the journey to ethics has become more complic......more
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Introduction.-An Analysis of Financial Reporting.-Voluntary Corporate Disclosure.-Social and Environmental Reporting.-Ne......more
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The public relations profession positions itself as expert in building trust throughout global markets, particularly aft......more
International Public Relations: Perspectives from deeply divided societies is positioned at the intersection of public r......more
This is the first book on climate change denial and lobbying that combines the ideology of denial and the role of anthro......more
Heather Ripley is passionate about helping business owners in the skilled trades embrace the power of public relations t......more
The Techlash and Tech Crisis Communication provides an in-depth analysis of the evolution of tech journalism. The emergi......more
This book tracks the birth, development, and contemporary expansion of media and public relations research in post-socia......more
Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain la......more
Part One: Setting the Stage: The Structural Nature of Organizations and the Role of Events and the Emergence of a Crisis......more
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A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainabl......more
A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainabl......more
The weight of social responsibility in public relations (PR) has never been more pronounced. Ensure the professionalism ......more
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From the start, women were central to a century of westward migration in the U.S. Community Building and Early Public Re......more
This new edition continues to give students a foundation in the principles of digital audience engagement and data metri......more
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This book is a pragmatic, case-rich guide to how current and future public relations practitioners can apply ethical pri......more
The second edition of Pitch, Tweet, or Engage on the Street offers a modern guide for how to adapt public relations stra......more
The second edition of Pitch, Tweet, or Engage on the Street offers a modern guide for how to adapt public relations stra......more
Taking a PR campaign from planning to implementation can seem overwhelming. This book provides a blueprint for success a......more
This book explores how women in public relations navigate through attitudinal, structural and social barriers in advanci......more
This book explores how women in public relations navigate through attitudinal, structural and social barriers in advanci......more
This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays......more
This book examines the major business communication theories, delving into their relationships and practical application......more
This book unveils ten secrets on how to masterfully speak in the technology arena. It is primarily based on stories from......more
This book examines how public relations might re-imagine itself as an instrument of "sustainable citizenship" by explori......more
This book represents the first international investigation of military recruitment advertising, public relations and pro......more
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This book presents a series of empirically-based case studies conducted by social change scholars from Asia-Pacific, sho......more
This book examines third-party review sites (TPRS) and the intersection of the review economy and neoliberal public rela......more
Popular Culture and Social Change: The Hidden Work of Public Relations argues the complicated and contradictory relation......more
What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic ......more
What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic ......more
The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving p......more
The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving p......more
Guerrilla Publicity - a well-known child of the Guerrilla Marketing Series-is an easy to use book that is perfect for ev......more
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Global movements and protests from the Arab Spring to the Occupy Movement have been attributed to growing access to soci......more
Public relations has been swift to grasp social media, yet its impact on public relations practice remains relatively un......more
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Our individuality is partly shaped by encounters with the external world so it is inconceivable that we are unaffected b......more
Communication has become the technology of public interest, demanding a re-examination of the key concept of public in b......more
This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the i......more
Communication and relationships sit at the centre of our hyper-connected lives, and their effective management is a stra......more
Communication and relationships sit at the centre of our hyper-connected lives, and their effective management is a stra......more
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This book serves as a reader exploring the scholarly inquiry, professional education, and practice of Russian public rel......more
Created as a tool to be added to readers’ PR and marketing toolkits, this volume presents short tips to provide needed i......more
As competition between companies increases, the need for effective public relations and advertising campaigns becomes im......more
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This book presents a unique overview of public relations history, tracing the development of the profession and its prac......more
This book presents a unique overview of public relations history, tracing the development of the profession and its prac......more
This book shows how to work with stories and narrative approaches in almost all fields of action of a company, and demon......more
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The Illustrated Guide to the Content Analysis Research Project makes mass media research more accessible through an info......more
This book is about media transparency and good-faith attempts of honesty by both the sources and the gate-keepers of new......more
Is it your objective to bring about positive change for your business or organisation by influencing the policy and regu......more
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Paradox in Public Relations: A Contrarian Critique of Theory and Practice is a thought-provoking exploration of public r......more
Introduction.-An Analysis of Financial Reporting.-Voluntary Corporate Disclosure.-Social and Environmental Reporting.-Ne......more
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The political economy deals with the structure of production and the social relations of people in production. With its ......more
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Dieses Buch liefert Verantwortlichen in Kommunikation, Management und Personalwesen einen praktischen Leitfaden für die ......more
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