How can judicious use of online marketing, social media, video, mobile and in-store technologies help fashion brands rea......more

Digital is more than just technology, it s total business transformation. With the growing influence of marketing techno......more

Digital is more than just technology, it s total business transformation. With the growing influence of marketing techno......more

Digital marketing within the travel industry can be complex and difficult for marketers to navigate. From ideation to ca......more

Digital marketing within the travel industry can be complex and difficult for marketers to navigate. From ideation to ca......more

Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a re......more

How does social media affect consumer behaviour and influence market dynamics? This textbook provides students with the ......more

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If keeping up with the ever-changing marketing world feels too much, this practical guide to creating effective marketin......more

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Retail Marketing offers an up-to-date and accessible approach that balances the key theories with real-world industry pr......more

Create a successful, highly efficient digital marketing plan using this top-rated manual, covering a wide range of topic......more

Create a successful, highly efficient digital marketing plan using this top-rated manual, covering a wide range of topic......more

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Hollywood Online provides a historical account of motion picture websites from 1993 to 2008 and their marketing function......more

As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, peop......more

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If no one is paying attention, it doesn’t matter what you know or what you can do; to be effective, you must engage firs......more

If no one is paying attention, it doesn’t matter what you know or what you can do; to be effective, you must engage firs......more

The availability of data analytics has turned the marketing world upside down, but data is only part of the picture. The......more

The availability of data analytics has turned the marketing world upside down, but data is only part of the picture. The......more

The amazing and authoritative story of e-retail: its origins, evolution and astonishing ascendance. Meet the pioneers an......more

The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to ma......more

The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to ma......more

An eye-opening look at the rapidly rising growth of gaming and the companies--including Peloton, Burberry, the New York ......more

Unlock the Power of Social Media Marketing for Your Business! Ultimate Guide to Social Media Marketing, 2nd edition take......more

With the introduction of the EU AI Act, companies employing AI systems face a new set of comprehensive and stringent reg......more

Generative AI has brought artificial intelligence into the mainstream. The natural language capabilities of this technol......more

In recent years with tightening budgets, an explosion of data points and advancements in analytical methods, marketers a......more

A practical strategy guide for building profitable customer relationships using the latest AI science and tech The New S......more

This comprehensive guide explores the fundamentals of digital business, from understanding digital business models to le......more

As platforms come and go, features fall in and out of fashion and consumer preferences change, brands need to understand......more

As platforms come and go, features fall in and out of fashion and consumer preferences change, brands need to understand......more

This book uniquely combines literature from different research fields of marketing, such as social and psychological per......more

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As we stand on the precipice of a new industrial revolution, Industry 5.0 and the symbiotic relationship between humans ......more

This book examines China’s digital transformation and its complex policy landscape, offering fresh insights into how the......more

In an age of rapid technological evolution, Digital Video Advertising Strategies: Grow Your Brand with Online Videos pro......more

Emerging technologies are having a profound impact upon individuals and organisations. The ’always on’ attitude that dig......more

Emerging technologies are having a profound impact upon individuals and organisations. The ’always on’ attitude that dig......more

The agency market’s not oversupplied, it’s just under-differentiated. Discover the five-step blueprint for creating your......more

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This is it: the first guide on every source of used books to sell on Amazon. Bookselling veteran Peter Valley (of www.FB......more

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Brand stories are increasingly important tools in marketing, helping brands to better connect to their customers. In ord......more

Building global brands provides companies with access to new markets, new opportunities and new ideas that can stimulate......more

Building global brands provides companies with access to new markets, new opportunities and new ideas that can stimulate......more

AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing......more

Amidst growing conceptual developments in the areas of value co-creation and digital marketing, the importance of Online......more

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This book explores how digital marketing can drive disability inclusion in consumer culture by addressing accessibility,......more

Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits and technologies of CRM in......more

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The Creator Economy is estimated to be valued at a staggering half-a-trillion dollars by 2027. Packed with actionable in......more

A new and innovative approach to a more inclusive Internet from one of the world’s well-known open web advocates In Incl......more

Influencers offer brands the ability to deliver the ’right’ communication and marketing messages to a specific target au......more

Influencers offer brands the ability to deliver the ’right’ communication and marketing messages to a specific target au......more

With the rise of AI, excess of distribution channels, and focus on tracking every touchpoint in order to drive revenue, ......more

This practical guide is the ultimate marketing fundamentals book for B2B marketers. Taking well-proven marketing theorie......more

This practical guide is the ultimate marketing fundamentals book for B2B marketers. Taking well-proven marketing theorie......more

Digital Disruption in Hospitality, AI and Emerging Technologies: A Roadmap to Personalized Experiences, Enhanced Operati......more

Digital Disruption in Hospitality, Sustainable Hospitality: A Global Perspective on People, Planet, and Profit offers a ......more

"Tired of spending hours on lesson plans? Discover strategies to streamline your planning process and maximize student e......more

This book deals with the basics of Research Methodology (RM) for Business Research and statistical analysis for dealing ......more

This book takes a close look at social media in sport and considers its significance for sport business and for the wide......more

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This book presents an in-depth exploration of China’s unique journey in informatization, tracing the nation’s path from ......more

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Over a career of more than 40 years, Joe Denhamhas trained many salespeople through stand-up presentations and lectures.......more

We are living in an experience-driven economy, where the customer’s experience is paramount and even beloved brands risk......more

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