天天爆殺 
今日66折 
...more
...more
...more
...more
How can judicious use of online marketing, social media, video, mobile and in-store technologies help fashion brands rea......more
...more
...more
...more
...more
...more
...more
Digital is more than just technology, it s total business transformation. With the growing influence of marketing techno......more
Digital is more than just technology, it s total business transformation. With the growing influence of marketing techno......more
How does social media affect consumer behaviour and influence market dynamics? This textbook provides students with the ......more
Digital marketing within the travel industry can be complex and difficult for marketers to navigate. From ideation to ca......more
Digital marketing within the travel industry can be complex and difficult for marketers to navigate. From ideation to ca......more
Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a re......more
Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a re......more
How does social media affect consumer behaviour and influence market dynamics? This textbook provides students with the ......more
If keeping up with the ever-changing marketing world feels too much, this practical guide to creating effective marketin......more
If keeping up with the ever-changing marketing world feels too much, this practical guide to creating effective marketin......more
As the first blockchain platform to introduce the concept of smart contracts, Ethereum serves as the gateway to a worldw......more
Having an online and digital presence has today become essential for art organizations, artists, and artworks. In the ma......more
What makes an advertisement truly effective? "True advertising is only ’salesmanship on paper.’ When it is anything less......more
...more
AI and automation are reshaping our world at an unprecedented speed, making traditional skills obsolete and opening new ......more
Create a successful, highly efficient digital marketing plan using this top-rated manual, covering a wide range of topic......more
Create a successful, highly efficient digital marketing plan using this top-rated manual, covering a wide range of topic......more
Retail Marketing offers an up-to-date and accessible approach that balances the key theories with real-world industry pr......more
Retail Marketing offers an up-to-date and accessible approach that balances the key theories with real-world industry pr......more
...more
The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to ma......more
The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to ma......more
...more
How to build a resilient portfolio career in the modern marketplace In The Anti-Rules Guide to Success: Using Authentici......more
...more
Hollywood Online provides a historical account of motion picture websites from 1993 to 2008 and their marketing function......more
As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, peop......more
As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, peop......more
If no one is paying attention, it doesn’t matter what you know or what you can do; to be effective, you must engage firs......more
If no one is paying attention, it doesn’t matter what you know or what you can do; to be effective, you must engage firs......more
...more
The amazing and authoritative story of e-retail: its origins, evolution and astonishing ascendance. Meet the pioneers an......more
The availability of data analytics has turned the marketing world upside down, but data is only part of the picture. The......more
The availability of data analytics has turned the marketing world upside down, but data is only part of the picture. The......more
How can businesses systematically profit from innovations they never predicted, created by people they’ve never met, sol......more
The wildly enthralling and entertaining story of Apple’s monopolistic impulses and the global business and political for......more
An eye-opening look at the rapidly rising growth of gaming and the companies--including Peloton, Burberry, the New York ......more
A practical guide to profiting from institutional trading trends The key to being a successful trader is finding a syste......more
Unlock the Power of Social Media Marketing for Your Business! Ultimate Guide to Social Media Marketing, 2nd edition take......more
In recent years with tightening budgets, an explosion of data points and advancements in analytical methods, marketers a......more
In recent years with tightening budgets, an explosion of data points and advancements in analytical methods, marketers a......more
With the introduction of the EU AI Act, companies employing AI systems face a new set of comprehensive and stringent reg......more
Generative AI has brought artificial intelligence into the mainstream. The natural language capabilities of this technol......more
This book offers a profound exploration into how technology-enabled marketing strategies often undermine personal freedo......more
This comprehensive guide explores the fundamentals of digital business, from understanding digital business models to le......more
This comprehensive guide explores the fundamentals of digital business, from understanding digital business models to le......more
This book critically examines the evolving fashion and luxury brand sector in the post-COVID-19 era, emphasizing the cru......more
As platforms come and go, features fall in and out of fashion and consumer preferences change, brands need to understand......more
As platforms come and go, features fall in and out of fashion and consumer preferences change, brands need to understand......more
This book uniquely combines literature from different research fields of marketing, such as social and psychological per......more
A practical strategy guide for building profitable customer relationships using the latest AI science and tech The New S......more
As we stand on the precipice of a new industrial revolution, Industry 5.0 and the symbiotic relationship between humans ......more
This book examines China’s digital transformation and its complex policy landscape, offering fresh insights into how the......more
Blockchain Technology (BCT) is explored as a substantial part of the next generation of the Internet affecting business ......more
Emerging technologies are having a profound impact upon individuals and organisations. The ’always on’ attitude that dig......more
Emerging technologies are having a profound impact upon individuals and organisations. The ’always on’ attitude that dig......more
In an age of rapid technological evolution, Digital Video Advertising Strategies: Grow Your Brand with Online Videos pro......more
’Physician, Heal Thyself!’ Market of One is a long overdue challenge to why an industry which prides itself on different......more
’Physician, Heal Thyself!’ Market of One is a long overdue challenge to why an industry which prides itself on different......more
Amidst growing conceptual developments in the areas of value co-creation and digital marketing, the importance of Online......more
...more
This is it: the first guide on every source of used books to sell on Amazon. Bookselling veteran Peter Valley (of www.FB......more
The three-volume set LNBIP 549 - 551 constitutes the refereed proceedings of the 24th Wuhan International Conference on ......more
The three-volume set LNBIP 549 - 551 constitutes the refereed proceedings of the 24th Wuhan International Conference on ......more
The three-volume set LNBIP 549 - 551 constitutes the refereed proceedings of the 24th Wuhan International Conference on ......more
AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing......more
AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing......more
Building global brands provides companies with access to new markets, new opportunities and new ideas that can stimulate......more
Building global brands provides companies with access to new markets, new opportunities and new ideas that can stimulate......more
Brand stories are increasingly important tools in marketing, helping brands to better connect to their customers. In ord......more
Brand stories are increasingly important tools in marketing, helping brands to better connect to their customers. In ord......more
...more
This book explores how digital marketing can drive disability inclusion in consumer culture by addressing accessibility,......more
Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits, and technologies of CRM i......more
Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits, and technologies of CRM i......more
What if you could grow your business, attract loyal customers, and increase sales--all without spending a single dollar ......more
What if you could grow your business, attract loyal customers, and increase sales--all without spending a single dollar ......more
The Creator Economy is estimated to be valued at a staggering half-a-trillion dollars by 2027. Packed with actionable in......more
...more
A new and innovative approach to a more inclusive Internet from one of the world’s well-known open web advocates In Incl......more
Influencers offer brands the ability to deliver the "right" communication and marketing messages to a specific target au......more
博客來數位科技股份有限公司 統編 : 96922355 地址：臺灣 115 台北市南港區八德路四段768巷1弄18號B1之1 食品業者登錄字號：A-196922355-00000-9
Copyright © since 1995 books.com.tw All Rights Reserved.
博客來
博客來
博客來
博客來
博客來
常見問題
線上客服
客服信箱