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The Fundamentals of Digital Fashion Marketing

The Fundamentals of Digital Fashion Marketing

How can judicious use of online marketing, social media, video, mobile and in-store technologies help fashion brands rea......more

Transformative Marketing: A Roadmap for Driving Results in the Digital World

Transformative Marketing: A Roadmap for Driving Results in the Digital World

Digital is more than just technology, it s total business transformation. With the growing influence of marketing techno......more

Transformative Marketing: A Roadmap for Driving Results in the Digital World

Transformative Marketing: A Roadmap for Driving Results in the Digital World

Digital is more than just technology, it s total business transformation. With the growing influence of marketing techno......more

Social Media Marketing: Digital Marketing in a Networked World

Social Media Marketing: Digital Marketing in a Networked World

How does social media affect consumer behaviour and influence market dynamics? This textbook provides students with the ......more

Digital Marketing for Travel Brands: Practical Strategies for Effective Marketing

Digital Marketing for Travel Brands: Practical Strategies for Effective Marketing

Digital marketing within the travel industry can be complex and difficult for marketers to navigate. From ideation to ca......more

Digital Marketing for Travel Brands: Practical Strategies for Effective Marketing

Digital Marketing for Travel Brands: Practical Strategies for Effective Marketing

Digital marketing within the travel industry can be complex and difficult for marketers to navigate. From ideation to ca......more

Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns

Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns

Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a re......more

Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns

Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns

Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a re......more

Social Media Marketing: Digital Marketing in a Networked World

Social Media Marketing: Digital Marketing in a Networked World

How does social media affect consumer behaviour and influence market dynamics? This textbook provides students with the ......more

The Customer-Driven Marketing Handbook: Building Marketing Plans That Capture and Convert

The Customer-Driven Marketing Handbook: Building Marketing Plans That Capture and Convert

If keeping up with the ever-changing marketing world feels too much, this practical guide to creating effective marketin......more

The Customer-Driven Marketing Handbook: Building Marketing Plans That Capture and Convert

The Customer-Driven Marketing Handbook: Building Marketing Plans That Capture and Convert

If keeping up with the ever-changing marketing world feels too much, this practical guide to creating effective marketin......more

Mastering Ethereum: Implementing Smart Contracts

Mastering Ethereum: Implementing Smart Contracts

As the first blockchain platform to introduce the concept of smart contracts, Ethereum serves as the gateway to a worldw......more

de Gruyter Handbook of Digital and Online Arts Marketing: Technological, Social, and Cultural Trends

de Gruyter Handbook of Digital and Online Arts Marketing: Technological, Social, and Cultural Trends

  • Ingram,出版日期:2025-12-14

Having an online and digital presence has today become essential for art organizations, artists, and artworks. In the ma......more

Reason Why Advertising: The Original Framework for Direct-Response Marketing

Reason Why Advertising: The Original Framework for Direct-Response Marketing

What makes an advertisement truly effective? "True advertising is only ’salesmanship on paper.’ When it is anything less......more

Irreplaceable: The Art of Standing Out in the Age of Artificial Intelligence

Irreplaceable: The Art of Standing Out in the Age of Artificial Intelligence

AI and automation are reshaping our world at an unprecedented speed, making traditional skills obsolete and opening new ......more

Digital Marketing Strategy: An Integrated Approach to Online Marketing

Digital Marketing Strategy: An Integrated Approach to Online Marketing

Create a successful, highly efficient digital marketing plan using this top-rated manual, covering a wide range of topic......more

Digital Marketing Strategy: An Integrated Approach to Online Marketing

Digital Marketing Strategy: An Integrated Approach to Online Marketing

Create a successful, highly efficient digital marketing plan using this top-rated manual, covering a wide range of topic......more

Retail Marketing: Contemporary Approaches to Retailing in the Digital and Experience Economy

Retail Marketing: Contemporary Approaches to Retailing in the Digital and Experience Economy

Retail Marketing offers an up-to-date and accessible approach that balances the key theories with real-world industry pr......more

Retail Marketing: Contemporary Approaches to Retailing in the Digital and Experience Economy

Retail Marketing: Contemporary Approaches to Retailing in the Digital and Experience Economy

Retail Marketing offers an up-to-date and accessible approach that balances the key theories with real-world industry pr......more

The Research Contributions of Donald R. Lehmann to Marketing, Volume 3: Empirical Generalizations and Meta-Analysis

The Research Contributions of Donald R. Lehmann to Marketing, Volume 3: Empirical Generalizations and Meta-Analysis

  • Ingram,出版日期:2025-11-16

The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to ma......more

The Research Contributions of Donald R. Lehmann to Marketing, Volume 5: Advertising and Branding

The Research Contributions of Donald R. Lehmann to Marketing, Volume 5: Advertising and Branding

  • Ingram,出版日期:2025-11-16

The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to ma......more

Scaling Your Business in the Modern Economy

Scaling Your Business in the Modern Economy

How to build a resilient portfolio career in the modern marketplace In The Anti-Rules Guide to Success: Using Authentici......more

Hollywood Online: Internet Movie Marketing Before and After the Blair Witch Project

Hollywood Online: Internet Movie Marketing Before and After the Blair Witch Project

Hollywood Online provides a historical account of motion picture websites from 1993 to 2008 and their marketing function......more

B2B Content Marketing Strategy: A Media-First Framework That Accelerates Growth

B2B Content Marketing Strategy: A Media-First Framework That Accelerates Growth

As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, peop......more

B2B Content Marketing Strategy: A Media-First Framework That Accelerates Growth

B2B Content Marketing Strategy: A Media-First Framework That Accelerates Growth

As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, peop......more

Engage First: How to Capture Attention to Tell, Sell and Sway

Engage First: How to Capture Attention to Tell, Sell and Sway

If no one is paying attention, it doesn’t matter what you know or what you can do; to be effective, you must engage firs......more

Engage First: How to Capture Attention to Tell, Sell and Sway

Engage First: How to Capture Attention to Tell, Sell and Sway

If no one is paying attention, it doesn’t matter what you know or what you can do; to be effective, you must engage firs......more

The Rise of E-Commerce: From Dot to Dominance

The Rise of E-Commerce: From Dot to Dominance

The amazing and authoritative story of e-retail: its origins, evolution and astonishing ascendance. Meet the pioneers an......more

Using Creativity and Data in Marketing: Unlocking Creative Value with Insight and Imagination

Using Creativity and Data in Marketing: Unlocking Creative Value with Insight and Imagination

The availability of data analytics has turned the marketing world upside down, but data is only part of the picture. The......more

Using Creativity and Data in Marketing: Unlocking Creative Value with Insight and Imagination

Using Creativity and Data in Marketing: Unlocking Creative Value with Insight and Imagination

The availability of data analytics has turned the marketing world upside down, but data is only part of the picture. The......more

The Generativity Advantage: Unpredicted Innovation at Scale

The Generativity Advantage: Unpredicted Innovation at Scale

How can businesses systematically profit from innovations they never predicted, created by people they’ve never met, sol......more

Iwar: Fortnite, Elon Musk, Spotify, Wechat, and Laying Siege to Apple’s Empire

Iwar: Fortnite, Elon Musk, Spotify, Wechat, and Laying Siege to Apple’s Empire

The wildly enthralling and entertaining story of Apple’s monopolistic impulses and the global business and political for......more

Press Play: Why Every Company Needs a Gaming Strategy

Press Play: Why Every Company Needs a Gaming Strategy

An eye-opening look at the rapidly rising growth of gaming and the companies--including Peloton, Burberry, the New York ......more

Trading Price Action Trends: Technical Analysis of Price Charts Bar by Bar for the Serious Trader

Trading Price Action Trends: Technical Analysis of Price Charts Bar by Bar for the Serious Trader

A practical guide to profiting from institutional trading trends The key to being a successful trader is finding a syste......more

Ultimate Guide to Social Media Marketing

Ultimate Guide to Social Media Marketing

Unlock the Power of Social Media Marketing for Your Business! Ultimate Guide to Social Media Marketing, 2nd edition take......more

Marketing Effectiveness: Applying Marketing Science for Brand Growth

Marketing Effectiveness: Applying Marketing Science for Brand Growth

In recent years with tightening budgets, an explosion of data points and advancements in analytical methods, marketers a......more

Marketing Effectiveness: Applying Marketing Science for Brand Growth

Marketing Effectiveness: Applying Marketing Science for Brand Growth

In recent years with tightening budgets, an explosion of data points and advancements in analytical methods, marketers a......more

The AI Engineer’s Guide to Surviving the EU AI ACT: Navigating the EU Regulatory Requirements

The AI Engineer’s Guide to Surviving the EU AI ACT: Navigating the EU Regulatory Requirements

With the introduction of the EU AI Act, companies employing AI systems face a new set of comprehensive and stringent reg......more

Using Generative AI for SEO: Scaling Content Development and Driving Search Engine Optimization

Using Generative AI for SEO: Scaling Content Development and Driving Search Engine Optimization

Generative AI has brought artificial intelligence into the mainstream. The natural language capabilities of this technol......more

The Dark Side of Marketing: Technology, Consumer Autonomy and Recuperative Marketing

The Dark Side of Marketing: Technology, Consumer Autonomy and Recuperative Marketing

This book offers a profound exploration into how technology-enabled marketing strategies often undermine personal freedo......more

Digital Business: Navigating the Digital Landscape and Thriving in the Digital Economy

Digital Business: Navigating the Digital Landscape and Thriving in the Digital Economy

This comprehensive guide explores the fundamentals of digital business, from understanding digital business models to le......more

Digital Business: Navigating the Digital Landscape and Thriving in the Digital Economy

Digital Business: Navigating the Digital Landscape and Thriving in the Digital Economy

This comprehensive guide explores the fundamentals of digital business, from understanding digital business models to le......more

Sustainable Digital Marketing for Fashion and Luxury Brands: Theory and Practice

Sustainable Digital Marketing for Fashion and Luxury Brands: Theory and Practice

  • Ingram,出版日期:2025-08-02

This book critically examines the evolving fashion and luxury brand sector in the post-COVID-19 era, emphasizing the cru......more

Social First Brands: How Modern Brands Create Community, Loyalty and Word of Mouth Growth

Social First Brands: How Modern Brands Create Community, Loyalty and Word of Mouth Growth

As platforms come and go, features fall in and out of fashion and consumer preferences change, brands need to understand......more

Social First Brands: How Modern Brands Create Community, Loyalty and Word of Mouth Growth

Social First Brands: How Modern Brands Create Community, Loyalty and Word of Mouth Growth

As platforms come and go, features fall in and out of fashion and consumer preferences change, brands need to understand......more

Multidisciplinary Approaches to Contemporary Marketing: Digital Trends, Social Issues and Economics

Multidisciplinary Approaches to Contemporary Marketing: Digital Trends, Social Issues and Economics

  • Ingram,出版日期:2025-07-28

This book uniquely combines literature from different research fields of marketing, such as social and psychological per......more

The Data-Driven Future of Customer Relationships

The Data-Driven Future of Customer Relationships

A practical strategy guide for building profitable customer relationships using the latest AI science and tech The New S......more

Augmenting Humanity: Industry 5.0 and the Rise of Human-Machine Collaboration

Augmenting Humanity: Industry 5.0 and the Rise of Human-Machine Collaboration

  • Ingram,出版日期:2025-07-23

As we stand on the precipice of a new industrial revolution, Industry 5.0 and the symbiotic relationship between humans ......more

Governing China’s Digital Transformation: Industrial Policy, Regulatory Governance, and Innovation

Governing China’s Digital Transformation: Industrial Policy, Regulatory Governance, and Innovation

This book examines China’s digital transformation and its complex policy landscape, offering fresh insights into how the......more

Applications of Blockchain Technology in E-Business Value Chains

Applications of Blockchain Technology in E-Business Value Chains

Blockchain Technology (BCT) is explored as a substantial part of the next generation of the Internet affecting business ......more

Strategic Digital Transformation: A Results-Driven Approach

Strategic Digital Transformation: A Results-Driven Approach

  • Ingram,出版日期:2025-07-10

Emerging technologies are having a profound impact upon individuals and organisations. The ’always on’ attitude that dig......more

Strategic Digital Transformation: A Results-Driven Approach

Strategic Digital Transformation: A Results-Driven Approach

  • Ingram,出版日期:2025-07-10

Emerging technologies are having a profound impact upon individuals and organisations. The ’always on’ attitude that dig......more

Digital Video Advertising Strategies: Grow Your Brand with Online Videos

Digital Video Advertising Strategies: Grow Your Brand with Online Videos

In an age of rapid technological evolution, Digital Video Advertising Strategies: Grow Your Brand with Online Videos pro......more

Market of One: How Your Agency Can Rewrite the Rules to Create Lasting Competitive Advantage

Market of One: How Your Agency Can Rewrite the Rules to Create Lasting Competitive Advantage

’Physician, Heal Thyself!’ Market of One is a long overdue challenge to why an industry which prides itself on different......more

Market of One: How Your Agency Can Rewrite the Rules to Create Lasting Competitive Advantage

Market of One: How Your Agency Can Rewrite the Rules to Create Lasting Competitive Advantage

’Physician, Heal Thyself!’ Market of One is a long overdue challenge to why an industry which prides itself on different......more

Digital Marketing Strategies for Value Co-Creation 2e: Models and Approaches for Online Brand Communities

Digital Marketing Strategies for Value Co-Creation 2e: Models and Approaches for Online Brand Communities

Amidst growing conceptual developments in the areas of value co-creation and digital marketing, the importance of Online......more

Book Sourcing Secrets: Every source of cheap books to sell for huge profits on Amazon

Book Sourcing Secrets: Every source of cheap books to sell for huge profits on Amazon

This is it: the first guide on every source of used books to sell on Amazon. Bookselling veteran Peter Valley (of www.FB......more

AI in Marketing: Applications, Insights, and Analysis

AI in Marketing: Applications, Insights, and Analysis

  • Ingram,出版日期:2025-06-24

AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing......more

AI in Marketing: Applications, Insights, and Analysis

AI in Marketing: Applications, Insights, and Analysis

  • Ingram,出版日期:2025-06-24

AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing......more

Brand Global, Adapt Local: How to Build Brand Value Across Cultures

Brand Global, Adapt Local: How to Build Brand Value Across Cultures

Building global brands provides companies with access to new markets, new opportunities and new ideas that can stimulate......more

Brand Global, Adapt Local: How to Build Brand Value Across Cultures

Brand Global, Adapt Local: How to Build Brand Value Across Cultures

Building global brands provides companies with access to new markets, new opportunities and new ideas that can stimulate......more

Story-Led Brands: Use Psychology to Make Your Brand Story Customer Centric

Story-Led Brands: Use Psychology to Make Your Brand Story Customer Centric

Brand stories are increasingly important tools in marketing, helping brands to better connect to their customers. In ord......more

Story-Led Brands: Use Psychology to Make Your Brand Story Customer Centric

Story-Led Brands: Use Psychology to Make Your Brand Story Customer Centric

Brand stories are increasingly important tools in marketing, helping brands to better connect to their customers. In ord......more

Disability and Digital Marketing

Disability and Digital Marketing

  • Ingram,出版日期:2025-06-13

This book explores how digital marketing can drive disability inclusion in consumer culture by addressing accessibility,......more

Customer Relationship Management in the Digital Age

Customer Relationship Management in the Digital Age

Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits, and technologies of CRM i......more

Customer Relationship Management in the Digital Age

Customer Relationship Management in the Digital Age

Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits, and technologies of CRM i......more

No Ads: Your Startup Marketing Playbook

No Ads: Your Startup Marketing Playbook

What if you could grow your business, attract loyal customers, and increase sales--all without spending a single dollar ......more

No Ads: Your Startup Marketing Playbook

No Ads: Your Startup Marketing Playbook

What if you could grow your business, attract loyal customers, and increase sales--all without spending a single dollar ......more

Pixels to Profits: A Systematic Deep Dive Into the Creator Economy

Pixels to Profits: A Systematic Deep Dive Into the Creator Economy

The Creator Economy is estimated to be valued at a staggering half-a-trillion dollars by 2027. Packed with actionable in......more

Included: Redefining Accessibility for the World Wide Web

Included: Redefining Accessibility for the World Wide Web

A new and innovative approach to a more inclusive Internet from one of the world’s well-known open web advocates In Incl......more

Influencer Marketing: Building Brand Communities and Engagement

Influencer Marketing: Building Brand Communities and Engagement

  • Ingram,出版日期:2025-05-27

Influencers offer brands the ability to deliver the "right" communication and marketing messages to a specific target au......more

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