Having an online and digital presence has today become essential for art organizations, artists, and artworks. In the ma......more

Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textboo......more

What makes an advertisement truly effective? "True advertising is only ’salesmanship on paper.’ When it is anything less......more

MARKETING HAS EVOLVED -- HAVE YOU?Today’s digital-first consumers are armed with information, demand authenticity, and l......more

AI and automation are reshaping our world at an unprecedented speed, making traditional skills obsolete and opening new ......more

In today’s digital age, data is ubiquitous and holds tremendous value for businesses looking to better understand their ......more

In the age of steam and sail, where the horizon promised both peril and prosperity, the intricate dance of merchant ship......more

This book looks at different perspectives on finance and the adoption of digital tools in business. It explores new digi......more

Be honest. How many posts have you published since your last real paying client? Social Media is dead. The only question......more

Ready to develop and implement a digital marketing strategy that elevates your career? Digital Marketing Strategy is a p......more

Ready to develop and implement a digital marketing strategy that elevates your career? Digital Marketing Strategy is a p......more

Retail Marketing offers an up-to-date and accessible approach that balances the key theories with real-world industry pr......more

Most business ideas die in notebooks, trapped between endless planning and the fear of launching too soon. This book str......more