How can judicious use of online marketing, social media, video, mobile and in-store technologies help fashion brands rea......more

Digital is more than just technology, it s total business transformation. With the growing influence of marketing techno......more

Digital is more than just technology, it s total business transformation. With the growing influence of marketing techno......more

If keeping up with the ever-changing marketing world feels too much, this practical guide to creating effective marketin......more

If keeping up with the ever-changing marketing world feels too much, this practical guide to creating effective marketin......more

Retail Marketing offers an up-to-date and accessible approach that balances the key theories with real-world industry pr......more

Create a successful, highly efficient digital marketing plan using this top-rated manual, covering a wide range of topic......more

Create a successful, highly efficient digital marketing plan using this top-rated manual, covering a wide range of topic......more

Having an online and digital presence has today become essential for art organizations, artists, and artworks. In the ma......more

As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, peop......more

As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, peop......more

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If no one is paying attention, it doesn’t matter what you know or what you can do; to be effective, you must engage firs......more

How can businesses systematically profit from innovations they never predicted, created by people they’ve never met, sol......more

The availability of data analytics has turned the marketing world upside down, but data is only part of the picture. The......more

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With the introduction of the EU AI Act, companies employing AI systems face a new set of comprehensive and stringent reg......more

Generative AI has brought artificial intelligence into the mainstream. The natural language capabilities of this technol......more

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An eye-opening look at the rapidly rising growth of gaming and the companies--including Peloton, Burberry, the New York ......more

Unlock the Power of Social Media Marketing for Your Business! Ultimate Guide to Social Media Marketing, 2nd edition take......more

In recent years with tightening budgets, an explosion of data points and advancements in analytical methods, marketers a......more

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This comprehensive guide explores the fundamentals of digital business, from understanding digital business models to le......more

As platforms come and go, features fall in and out of fashion and consumer preferences change, brands need to understand......more

As platforms come and go, features fall in and out of fashion and consumer preferences change, brands need to understand......more

As we stand on the precipice of a new industrial revolution, Industry 5.0 and the symbiotic relationship between humans ......more

Emerging technologies are having a profound impact upon individuals and organisations. The ’always on’ attitude that dig......more

Emerging technologies are having a profound impact upon individuals and organisations. The ’always on’ attitude that dig......more

In an age of rapid technological evolution, Digital Video Advertising Strategies: Grow Your Brand with Online Videos pro......more

The agency market’s not oversupplied, it’s just under-differentiated. Discover the five-step blueprint for creating your......more

This book critically examines the evolving fashion and luxury brand sector in the post-COVID-19 era, emphasizing the cru......more

This is it: the first guide on every source of used books to sell on Amazon. Bookselling veteran Peter Valley (of www.FB......more

Brand stories are increasingly important tools in marketing, helping brands to better connect to their customers. In ord......more

This book uniquely combines literature from different research fields of marketing, such as social and psychological per......more

Building global brands provides companies with access to new markets, new opportunities and new ideas that can stimulate......more

AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing......more

AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing......more

Amidst growing conceptual developments in the areas of value co-creation and digital marketing, the importance of Online......more

Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits, and technologies of CRM i......more

Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits, and technologies of CRM i......more

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With the rise of AI, excess of distribution channels, and focus on tracking every touchpoint in order to drive revenue, ......more

With the rise of AI, excess of distribution channels, and focus on tracking every touchpoint in order to drive revenue, ......more

This practical guide is the ultimate marketing fundamentals book for B2B marketers. Taking well-proven marketing theorie......more

Digital Disruption in Hospitality, AI and Emerging Technologies: A Roadmap to Personalized Experiences, Enhanced Operati......more

Digital Disruption in Hospitality, Sustainable Hospitality: A Global Perspective on People, Planet, and Profit offers a ......more

This book presents selected contributions from the Fourth International Scientific-Practical Conference (ISPC 2024), hel......more

Influencers offer brands the ability to deliver the ’right’ communication and marketing messages to a specific target au......more

Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning an......more

"Tired of spending hours on lesson plans? Discover strategies to streamline your planning process and maximize student e......more

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Share your brand message and connect with your customers There’s no way around it--social media is everywhere, and the s......more

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Over a career of more than 40 years, Joe Denhamhas trained many salespeople through stand-up presentations and lectures.......more

We are living in an experience-driven economy, where the customer’s experience is paramount and even beloved brands risk......more

We are living in an experience-driven economy, where the customer’s experience is paramount and even beloved brands risk......more

Need to refresh your brand? Rebrand right. The clear and complete guide to diagnosing, defining and delivering brand and......more

Proven framework to propel your organization into a top market position Endless Customers delivers a proven framework fo......more

You might think you’re not a natural salesperson, but if you don’t get comfortable promoting your business, you’re not g......more

No Leads, No Growth: The Startup Demand Gen Checklist to Fix It Are you tired of wasting money on marketing that doesn’t......more

The fastest growing brands of the 21st century have succeeded by building and harnessing the power of brand communities.......more

The fastest growing brands of the 21st century have succeeded by building and harnessing the power of brand communities.......more

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Marketing 5.0: The Role of Human-Mimicking Technology focuses on ’human-mimicking technology’ in the age of marketing, w......more

The fusion of physical and digital experiences has given rise to a new phenomenon known as "phygitalization," where comp......more

Digital transformation brings new opportunities, but also disruption, to the way businesses work. The application of tec......more

Digital transformation brings new opportunities, but also disruption, to the way businesses work. The application of tec......more

In the digital age, data has become the cornerstone of effective marketing strategies. Data Engineering for Data-Driven ......more

The Food Tourist is an essential addition to the academic repertoire for researchers, educators, and professionals in th......more

It’s time to put the ’marketing’ back into email marketing. Adopting a holistic approach to email marketing will help yo......more

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Change is the only constant that marketers deal with on a regular basis. However, the recent pandemic brought about chan......more

Is cryptocurrency just another financial bubble, or are we witnessing the dawn of a new financial revolution? What if yo......more

Told through the diverse and fascinating careers of nine streamers, this is the definitive story of Twitch and how the l......more