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Digital is more than just technology, it s total business transformation. With the growing influence of marketing techno......more
Digital is more than just technology, it s total business transformation. With the growing influence of marketing techno......more
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A new and innovative approach to a more inclusive Internet from one of the world’s well-known open web advocates In Incl......more
We are living in an experience-driven economy, where the customer’s experience is paramount and even beloved brands risk......more
We are living in an experience-driven economy, where the customer’s experience is paramount and even beloved brands risk......more
The availability of data analytics has turned the marketing world upside down, but data is only part of the picture. The......more
The availability of data analytics has turned the marketing world upside down, but data is only part of the picture. The......more
Brand stories are increasingly important tools in marketing, helping brands to better connect to their customers. In ord......more
Brand stories are increasingly important tools in marketing, helping brands to better connect to their customers. In ord......more
The fastest growing brands of the 21st century have succeeded by building and harnessing the power of brand communities.......more
The fastest growing brands of the 21st century have succeeded by building and harnessing the power of brand communities.......more
Retail Marketing offers an up-to-date and accessible approach that balances the key theories with real-world industry pr......more
Retail Marketing offers an up-to-date and accessible approach that balances the key theories with real-world industry pr......more
Told through the diverse and fascinating careers of nine streamers, this is the definitive story of Twitch and how the l......more
Learn to launch, grow, and scale your membership business with Stu McLaren, founder of Searchie and host of the Marketin......more
Take control of your personal brand and become an person of influence today. Everyone has a personal brand. You have a p......more
Are you short-changing your digital agency with poor financial management? If you want to grow your profits, to be confi......more
Are you short-changing your digital agency with poor financial management? If you want to grow your profits, to be confi......more
Your brand is shaped by your actions and decisions. In the digital world, every move influences your brand image. Elevat......more
Your brand is shaped by your actions and decisions. In the digital world, every move influences your brand image. Elevat......more
A practical review of actionable insights and guidance around common social media marketing business issues, to boost bo......more
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In an era when growth marketing has become a buzzword for quick fixes, this book provides a clear roadmap for how market......more
In an era when growth marketing has become a buzzword for quick fixes, this book provides a clear roadmap for how market......more
Proven framework to propel your organization into a top market position Endless Customers delivers a proven framework fo......more
This book is the first to approach collaboration in healthcare from a translational systems science perspective. There i......more
Become an Instagram aficionado and grow your business online Instagram For Business For Dummies shows you how you can ta......more
Transform your organization’s approach to AI with tested frameworks from global leaders AI & Innovation: Best Practices ......more
What do companies such as Northwestern Mutual Life, Nokia, and Zapier have in common? They approach selling differently ......more
What do companies such as Northwestern Mutual Life, Nokia, and Zapier have in common? They approach selling differently ......more
In The Art of Small Business Social Media, social media marketing expert Peg Fitzpatrick provides a hands-on guide desig......more
The emergence of new digital technologies, awareness of corporate social responsibility, and the greater need for innova......more
How the world’s largest e-commerce market highlights a digital path to development How do states build vital institution......more
How the world’s largest e-commerce market highlights a digital path to development How do states build vital institution......more
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Dark Tourism has seen a surge in popularity in the last decade as people seek a richer travel experience, choosing to me......more
Business to Brand: Moving from Transaction to Transformation is the definitive guide for all small business owners who w......more
Blockchain, metaverse, and digital payment technologies, collectively called digital ecosystem, have received much atten......more
This book looks at the drivers in the emergence, development and internal and global expansion of Asian e-commerce busin......more
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"In an era where technological innovation evolves at an exponential rate, Inside Cyber: How AI, 5G, and Quantum Computin......more
This book offers 117 concrete applicable behavior patterns for an improved user experience and conversion rate along the......more
In this compelling sequel, The Attention Economy: A Category Blueprint, takes an in-depth look into the dynamic world of......more
The Age of Decentralization talks about various decentralization technologies including Web3, Decentralized Identity, an......more
The Age of Decentralization talks about various decentralization technologies including Web3, Decentralized Identity, an......more
The story of Shopify, one of Canada’s largest publicly traded companies, is all about starting and growing businesses. I......more
This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media market......more
This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media market......more
Embark on a journey through the rapidly evolving landscape of Marketing Technology (MarTech) with this comprehensive gui......more
Establish a successful online business and grow your customer base Starting an Online Business All-in-One For Dummies is......more
Unlock the Future of Finance with "Blockchain, Crypto, and DeFi" Step into the realm of blockchain and cryptocurrency li......more
Increasing customer demands and innovations in digital sales require targeted management and flexible organisation of mu......more
This book brings together original, peer-reviewed research papers from the 2024 10th International Conference on E-Busin......more
Uncover the opportunities web3 offers marketers whilst avoiding the potential pitfalls with this all-encompassing guide ......more
Uncover the opportunities web3 offers marketers whilst avoiding the potential pitfalls with this all-encompassing guide ......more
Celebrity endorsement has shown to be an effective way enhancing brand-related attitudes, reinforcing behavioural intent......more
This book presents different perspectives in finance and the adoption of digital tools in business in India. It discusse......more
Empower your personal life, work, children, business, and humanity to surf the AI wave. As Artificial Intelligence (AI) ......more
Electronic institutions (EIs), the computational analog of conventional institutions, coordinate the interactions of sof......more
Are you ready to supercharge your sales? When it comes to growing a business, it is no longer about what you sell, but h......more
What is a luxury customer experience and how can luxury brands best use emerging technologies in order to create truly u......more
What is a luxury customer experience and how can luxury brands best use emerging technologies in order to create truly u......more
It is an accepted fact that Internet-related businesses are largely loss making. Dhruv Nath uncovers the secrets of four......more
Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to underst......more
Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to underst......more
Now in its third edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This......more
Now in its third edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This......more
Explore the cutting-edge of marketing new products and services from leading businesses in Asia In Entrepreneurial Marke......more
Prepare yourself for an immersive journey into the digital landscape of customer feedback mastery with The Good, The Bad......more
Influencer marketing is one of the most powerful forms of advertising in today’s world. Learn how to implement a success......more
Influencer marketing is one of the most powerful forms of advertising in today’s world. Learn how to implement a success......more
Amazon and Walmart, with more than half a trillion in revenues annually, are the two largest companies in the world. The......more
Organizing in the Digital Age draws on a process-oriented perspective to understand the pervasiveness of digitalization ......more
Frontend developers have to consider many things: browser compatibility, usability, performance, scalability, SEO, and o......more
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This book highlights the technological advances that are transforming the future of digital marketing and covers importa......more
This book provides a practical, detailed, and well-documented guide that takes students and market researchers through a......more
Understanding psychology is the key to creating advertising with persuasive power. This book explains ad development fro......more
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Attribution modelling is the process of understanding the customer purchasing journey and determining the most effective......more
From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the ......more
Exploring social media’s integration with modern society, this text empowers students as social media consumers and crea......more
Exploring social media’s integration with modern society, this text empowers students as social media consumers and crea......more
Embark on a Digital Odyssey: Become a Maestro of AI-Enhanced Creativity In the ever-evolving realm of social media, ther......more
The ultimate guide to maximizing efficiency and driving success with advanced features to create an automated business w......more
Unleashing the True Power of the $10,000/Month Google Ad Grant for Your Nonprofit Why is the Google Ad Grant the biggest......more
This book chronicles the role of travel intermediaries: global distribution systems (GDS), travel management companies (......more
Marketers are storytellers, they write content, marketing strategies and devise internal communications, but unless thes......more
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