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Transformative Marketing: A Roadmap for Driving Results in the Digital World

Transformative Marketing: A Roadmap for Driving Results in the Digital World

Digital is more than just technology, it s total business transformation. With the growing influence of marketing techno......more

Transformative Marketing: A Roadmap for Driving Results in the Digital World

Transformative Marketing: A Roadmap for Driving Results in the Digital World

Digital is more than just technology, it s total business transformation. With the growing influence of marketing techno......more

Included: Redefining Accessibility for the World Wide Web

Included: Redefining Accessibility for the World Wide Web

A new and innovative approach to a more inclusive Internet from one of the world’s well-known open web advocates In Incl......more

Story-Led Brands: Use Psychology to Make Your Brand Story Customer Centric

Story-Led Brands: Use Psychology to Make Your Brand Story Customer Centric

Brand stories are increasingly important tools in marketing, helping brands to better connect to their customers. In ord......more

Story-Led Brands: Use Psychology to Make Your Brand Story Customer Centric

Story-Led Brands: Use Psychology to Make Your Brand Story Customer Centric

Brand stories are increasingly important tools in marketing, helping brands to better connect to their customers. In ord......more

Community Building for Marketers: How to Connect, Engage and Foster Growth

Community Building for Marketers: How to Connect, Engage and Foster Growth

The fastest growing brands of the 21st century have succeeded by building and harnessing the power of brand communities.......more

Community Building for Marketers: How to Connect, Engage and Foster Growth

Community Building for Marketers: How to Connect, Engage and Foster Growth

The fastest growing brands of the 21st century have succeeded by building and harnessing the power of brand communities.......more

Data-Driven Customer Experience Transformation: Optimize Your Omnichannel Approach

Data-Driven Customer Experience Transformation: Optimize Your Omnichannel Approach

We are living in an experience-driven economy, where the customer’s experience is paramount and even beloved brands risk......more

Data-Driven Customer Experience Transformation: Optimize Your Omnichannel Approach

Data-Driven Customer Experience Transformation: Optimize Your Omnichannel Approach

We are living in an experience-driven economy, where the customer’s experience is paramount and even beloved brands risk......more

Retail Marketing: Contemporary Approaches to Retailing in the Digital and Experience Economy

Retail Marketing: Contemporary Approaches to Retailing in the Digital and Experience Economy

Retail Marketing offers an up-to-date and accessible approach that balances the key theories with real-world industry pr......more

Retail Marketing: Contemporary Approaches to Retailing in the Digital and Experience Economy

Retail Marketing: Contemporary Approaches to Retailing in the Digital and Experience Economy

Retail Marketing offers an up-to-date and accessible approach that balances the key theories with real-world industry pr......more

Using Creativity and Data in Marketing: Unlocking Creative Value with Insight and Imagination

Using Creativity and Data in Marketing: Unlocking Creative Value with Insight and Imagination

The availability of data analytics has turned the marketing world upside down, but data is only part of the picture. The......more

Using Creativity and Data in Marketing: Unlocking Creative Value with Insight and Imagination

Using Creativity and Data in Marketing: Unlocking Creative Value with Insight and Imagination

The availability of data analytics has turned the marketing world upside down, but data is only part of the picture. The......more

Financial Confidence for Digital Agencies: A Framework for Building the Business You’ve Always Wanted

Financial Confidence for Digital Agencies: A Framework for Building the Business You’ve Always Wanted

Are you short-changing your digital agency with poor financial management? If you want to grow your profits, to be confi......more

Financial Confidence for Digital Agencies: A Framework for Building the Business You’ve Always Wanted

Financial Confidence for Digital Agencies: A Framework for Building the Business You’ve Always Wanted

Are you short-changing your digital agency with poor financial management? If you want to grow your profits, to be confi......more

Digital Branding: How to Successfully Build and Measure a Brand Online

Digital Branding: How to Successfully Build and Measure a Brand Online

Your brand is shaped by your actions and decisions. In the digital world, every move influences your brand image. Elevat......more

Digital Branding: How to Successfully Build and Measure a Brand Online

Digital Branding: How to Successfully Build and Measure a Brand Online

Your brand is shaped by your actions and decisions. In the digital world, every move influences your brand image. Elevat......more

Growth Marketing Strategy: Drive Profits and Sustained Business Growth

Growth Marketing Strategy: Drive Profits and Sustained Business Growth

In an era when growth marketing has become a buzzword for quick fixes, this book provides a clear roadmap for how market......more

Growth Marketing Strategy: Drive Profits and Sustained Business Growth

Growth Marketing Strategy: Drive Profits and Sustained Business Growth

In an era when growth marketing has become a buzzword for quick fixes, this book provides a clear roadmap for how market......more

Electronic Institutions and Their Applications

Electronic Institutions and Their Applications

  • Ingram,出版日期:2024-11-11

Electronic institutions (EIs), the computational analog of conventional institutions, coordinate the interactions of sof......more

AI & Innovation

AI & Innovation

Transform your organization’s approach to AI with tested frameworks from global leaders AI & Innovation: Best Practices ......more

Business to Brand: Moving from Transaction to Transformation

Business to Brand: Moving from Transaction to Transformation

Business to Brand: Moving from Transaction to Transformation is the definitive guide for all small business owners who w......more

Starting an Online Business All-In-One for Dummies

Starting an Online Business All-In-One for Dummies

Establish a successful online business and grow your customer base Starting an Online Business All-in-One For Dummies is......more

Marketing in Web 3.0: Artificial Intelligence, the Metaverse and the Future of Marketing

Marketing in Web 3.0: Artificial Intelligence, the Metaverse and the Future of Marketing

Uncover the opportunities web3 offers marketers whilst avoiding the potential pitfalls with this all-encompassing guide ......more

Marketing in Web 3.0: Artificial Intelligence, the Metaverse and the Future of Marketing

Marketing in Web 3.0: Artificial Intelligence, the Metaverse and the Future of Marketing

Uncover the opportunities web3 offers marketers whilst avoiding the potential pitfalls with this all-encompassing guide ......more

Predictable Profits

Predictable Profits

Learn to launch, grow, and scale your membership business with Stu McLaren, founder of Searchie and host of the Marketin......more

The Art of Small Business Social Media

The Art of Small Business Social Media

In The Art of Small Business Social Media, social media expert Peg Fitzpatrick offers a comprehensive guide tailored spe......more

Future Ready

Future Ready

Empower your personal life, work, children, business, and humanity to surf the AI wave. As Artificial Intelligence (AI) ......more

Luxury Fashion Marketing and Branding: A Strategic Approach

Luxury Fashion Marketing and Branding: A Strategic Approach

Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to underst......more

Luxury Fashion Marketing and Branding: A Strategic Approach

Luxury Fashion Marketing and Branding: A Strategic Approach

Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to underst......more

Digital and Social Media Marketing: A Results-Driven Approach

Digital and Social Media Marketing: A Results-Driven Approach

  • Ingram,出版日期:2024-08-20

Now in its 3rd edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This h......more

Digital and Social Media Marketing: A Results-Driven Approach

Digital and Social Media Marketing: A Results-Driven Approach

  • Ingram,出版日期:2024-08-20

Now in its 3rd edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This h......more

Entrepreneurial Marketing 2

Entrepreneurial Marketing 2

The indisputable fact that the conventional marketing approach is no longer working. To help move us beyond the status q......more

Transformative Marketing: Combining New Age Technologies and Human Insights

Transformative Marketing: Combining New Age Technologies and Human Insights

This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their res......more

Innovative Collaboration in Healthcare

Innovative Collaboration in Healthcare

  • Ingram,出版日期:2024-08-11

This book is the first to approach collaboration in healthcare from a translational systems science perspective. There i......more

Organizing in the Digital Age: A Process View

Organizing in the Digital Age: A Process View

Organizing in the Digital Age draws on a process-oriented perspective to understand the pervasiveness of digitalization ......more

Web Accessibility Cookbook: Creating Inclusive Experiences

Web Accessibility Cookbook: Creating Inclusive Experiences

Frontend developers have to consider many things: browser compatibility, usability, performance, scalability, SEO, and o......more

Social Media and Society: An Introduction to the Mass Media Landscape

Social Media and Society: An Introduction to the Mass Media Landscape

Exploring social media’s integration with modern society, this text empowers students as social media consumers and crea......more

Social Media and Society: An Introduction to the Mass Media Landscape

Social Media and Society: An Introduction to the Mass Media Landscape

Exploring social media’s integration with modern society, this text empowers students as social media consumers and crea......more

Advances in Digital Marketing in the Era of Artificial Intelligence: Case Studies and Data Analysis for Business Problem Solving

Advances in Digital Marketing in the Era of Artificial Intelligence: Case Studies and Data Analysis for Business Problem Solving

  • Ingram,出版日期:2024-07-12

This book highlights the technological advances that are transforming the future of digital marketing and covers importa......more

Trust Management in the Chinese E-Commerce Market: Based on the Perspective of the Adverse Selection

Trust Management in the Chinese E-Commerce Market: Based on the Perspective of the Adverse Selection

Based on the classic adverse selection model, this book sets up the cyber "lemons" market model and analyzes the basic r......more

Multichannel Marketing: Strategy - Design - Digital Technology

Multichannel Marketing: Strategy - Design - Digital Technology

Increasing customer demands and innovations in digital sales require targeted management and flexible organisation of mu......more

The Digital Marketing Handbook: Create a Simple Strategy and Grow Your Business Online

The Digital Marketing Handbook: Create a Simple Strategy and Grow Your Business Online

There’s so much marketing expertise out there but how should people know what to listen to? How to implement it? Or wher......more

Data Storytelling in Marketing: How to Tell Persuasive Stories Through Data

Data Storytelling in Marketing: How to Tell Persuasive Stories Through Data

  • Ingram,出版日期:2024-06-25

Marketers are storytellers, they write content, marketing strategies and devise internal communications, but unless thes......more

Data Storytelling in Marketing: How to Tell Persuasive Stories Through Data

Data Storytelling in Marketing: How to Tell Persuasive Stories Through Data

  • Ingram,出版日期:2024-06-25

Marketers are storytellers, they write content, marketing strategies and devise internal communications, but unless thes......more

How to Use Customer Data: Navigating Gdpr, Dpdi and a Cookieless Future

How to Use Customer Data: Navigating Gdpr, Dpdi and a Cookieless Future

  • Ingram,出版日期:2024-06-25

Data-driven marketing is a huge aspect of any modern-day marketing plan, but balancing customers’ privacy concerns with ......more

How to Use Customer Data: Navigating Gdpr, Dpdi and a Cookieless Future

How to Use Customer Data: Navigating Gdpr, Dpdi and a Cookieless Future

  • Ingram,出版日期:2024-06-25

Data-driven marketing is a huge aspect of any modern-day marketing plan, but balancing customers’ privacy concerns with ......more

Psyconversion(r): 117 Behavior Patterns for an Improved User Experience and Higher Conversion Rates in E-Commerce

Psyconversion(r): 117 Behavior Patterns for an Improved User Experience and Higher Conversion Rates in E-Commerce

This book offers 117 concrete applicable behavior patterns for an improved user experience and conversion rate along the......more

The Vulnerable Consumer: Understanding the Role of Threats in the Marketplace

The Vulnerable Consumer: Understanding the Role of Threats in the Marketplace

  • Ingram,出版日期:2024-06-24

Review of Marketing Research pushes the boundaries of marketing - broadening the marketing concept to make the world a b......more

The Future of E-Commerce: Innovations and Developments

The Future of E-Commerce: Innovations and Developments

The e-commerce industry is growing year by year, with the COVID-19 pandemic having greatly accelerated this process. In ......more

Burned: How Business Owners Can Overcome Burnout and Fuel Success

Burned: How Business Owners Can Overcome Burnout and Fuel Success

A step-by-step, practical guide for business owners to overcome, prevent, and leverage burnout in ways that fuel their g......more

de Gruyter Handbook of Digital Entrepreneurship: The Transformation of Enterprise

de Gruyter Handbook of Digital Entrepreneurship: The Transformation of Enterprise

  • Ingram,出版日期:2024-06-17

Far-reaching technological developments are making a deep impact on societies and economic environments worldwide. With ......more

Strategic Tourism Planning for Communities: Restructuring and Rebranding

Strategic Tourism Planning for Communities: Restructuring and Rebranding

  • Ingram,出版日期:2024-06-12

From developed to developing nations, the utilization of tourism as a development strategy has been a prevalent practice......more

The 10-Second Customer Journey: The Cxo’s Playbook for Growing and Retaining Customers in a Digital World

The 10-Second Customer Journey: The Cxo’s Playbook for Growing and Retaining Customers in a Digital World

  • Ingram,出版日期:2024-06-11

The customer changed. And marketers, advertisers and business owners are still playing catch-up in a world where buying ......more

The Attention Economy: A Category Blueprint

The Attention Economy: A Category Blueprint

In this compelling sequel, The Attention Economy: A Category Blueprint, takes an in-depth look into the dynamic world of......more

The 10-Second Customer Journey: The Cxo’s Playbook for Growing and Retaining Customers in a Digital World

The 10-Second Customer Journey: The Cxo’s Playbook for Growing and Retaining Customers in a Digital World

The customer changed. And marketers, advertisers and business owners are still playing catch-up in a world where buying ......more

Digital Business and Electronic Commerce: Strategy, Business Models and Technology

Digital Business and Electronic Commerce: Strategy, Business Models and Technology

This textbook introduces readers to digital business from a management standpoint. It provides an overview of the founda......more

Glossy: Ambition, Beauty, and the Inside Story of Emily Weiss’s Glossier

Glossy: Ambition, Beauty, and the Inside Story of Emily Weiss’s Glossier

INSTANT NEW YORK TIMES BESTSELLER - Financial Times Best Book of the Year The "compulsively readable narrative of beauty......more

Perspectives on Finance and Digital Transformations in Business

Perspectives on Finance and Digital Transformations in Business

  • Ingram,出版日期:2024-06-04

This book looks at different perspectives on finance and the adoption of digital tools in business. The book discusses k......more

International Marketing Research: A Transformative Approach

International Marketing Research: A Transformative Approach

This book provides a practical, detailed, and well-documented guide that takes students and market researchers through a......more

Digital Marketing Technologies

Digital Marketing Technologies

This book argues that digital marketing should benefit from emerging technologies to result in sustainable competitive v......more

European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior

European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior

  • Ingram,出版日期:2024-05-27

Consumers make purchasing decisions every day, taking into account their needs, preferences and beliefs which may change......more

Artificial Intelligence for Marketing Management

Artificial Intelligence for Marketing Management

  • Ingram,出版日期:2024-05-27

Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development ......more

Digital Transformation for Fashion and Luxury Brands: Theory and Practice

Digital Transformation for Fashion and Luxury Brands: Theory and Practice

  • Ingram,出版日期:2024-05-26

This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of......more

Navigating the Digital Landscape: Understanding Customer Behaviour in the Online World

Navigating the Digital Landscape: Understanding Customer Behaviour in the Online World

  • Ingram,出版日期:2024-05-23

Rapid digitalisation and social media use has led to the evolution of customer behaviour and for any business it has bec......more

New Book by Gary Vaynerchuk

New Book by Gary Vaynerchuk

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advi......more

Conversion Marketing: Convert Website Visitors to Buyers

Conversion Marketing: Convert Website Visitors to Buyers

Increasing conversion rates on a website represents one of the fastest revenue growth opportunities for marketers and bu......more

Clash: Amazon Versus Walmart

Clash: Amazon Versus Walmart

Amazon and Walmart, with more than half a trillion in revenues annually, are the two largest companies in the world. The......more

Brand-Building in the Platform World: How to Grow Your Brand in a Changing Digital Landscape

Brand-Building in the Platform World: How to Grow Your Brand in a Changing Digital Landscape

  • Ingram,出版日期:2024-04-30

Get your brand off the ’performance plateau’ and learn why using platforms to build your brand can drive both immediate ......more

Brand-Building in the Platform World: How to Grow Your Brand in a Changing Digital Landscape

Brand-Building in the Platform World: How to Grow Your Brand in a Changing Digital Landscape

  • Ingram,出版日期:2024-04-30

Get your brand off the ’performance plateau’ and learn why using platforms to build your brand can drive both immediate ......more

Digital Influence on Consumer Habits: Marketing Challenges and Opportunities

Digital Influence on Consumer Habits: Marketing Challenges and Opportunities

  • Ingram,出版日期:2024-04-23

Customers are now highly influenced by digital marketing and ease of purchase, level of service, technological security,......more

Small Business for Dummies

Small Business for Dummies

Easy-to-follow advice on launching, managing, and growing your business, and making it pay off Small Business For Dummie......more

Hollywood Online: A History of Movie Websites, 1994-2014

Hollywood Online: A History of Movie Websites, 1994-2014

Hollywood Online provides a historical account of motion picture websites from 1993 to 2008 and their marketing function......more

Two Weeks Notice: Find the Courage to Quit Your Job, Make More Money, Work Where You Want, and Change the World

Two Weeks Notice: Find the Courage to Quit Your Job, Make More Money, Work Where You Want, and Change the World

NEW YORK TIMES BESTSELLER Now in paperback, a step-by-step roadmap for the mindset shifts you need to make and tools you......more

Generative AI in Practice: 100+ Amazing Ways Generative Artificial Intelligence Is Changing Business and Society

Generative AI in Practice: 100+ Amazing Ways Generative Artificial Intelligence Is Changing Business and Society

An indispensable look at the next frontier of technological advancement and its impact on our world Generative AI is rew......more

Visualizing Marketing: From Abstract to Intuitive

Visualizing Marketing: From Abstract to Intuitive

This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain......more

The Social City: Space as Collaborative Media to Enhance the Value of the City

The Social City: Space as Collaborative Media to Enhance the Value of the City

  • Ingram,出版日期:2024-03-22

This book is the first coherent presentation of the latest research and practices concerned with how recent advances in ......more

Attribution Modelling in Google Ads and Facebook

Attribution Modelling in Google Ads and Facebook

Attribution modelling is the process of understanding the customer purchasing journey and determining the most effective......more

Community Is Your Currency

Community Is Your Currency

Are you looking to supercharge your business and grow your online community? The key to a booming business is your commu......more

The Edupreneur: Your Blueprint To Jumpstart And Scale Your Education Business

The Edupreneur: Your Blueprint To Jumpstart And Scale Your Education Business

The Edupreneur: Your Blueprint To Jumpstart And Scale Your Education Business is a guide written for educators aspiring ......more

The Brand Benefits Playbook: Why Customers Aren’t Buying What You’re Selling--And What to Do about It

The Brand Benefits Playbook: Why Customers Aren’t Buying What You’re Selling--And What to Do about It

From two of the world’s leading experts on branding, brand benefits, and positioning, this strategic guide reveals how f......more

The Impact of Digitalization on Current Marketing Strategies

The Impact of Digitalization on Current Marketing Strategies

  • Ingram,出版日期:2024-03-14

Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasi......more

Customer Success Management: Helping Business Customers Achieve Their Goals

Customer Success Management: Helping Business Customers Achieve Their Goals

End of 2022, nearly 200,000 people indicated holding a position as a customer success manager on LinkedIn. Customer succ......more

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