Transformational Sales Leadership: Sales Leader Perspectives offers viewpoints from 12 leaders across the global sales i......more

Transformational Sales Leadership: Sales Leader Perspectives offers viewpoints from 12 leaders across the global sales i......more

The Buying Revolution has changed forever the landscape of complex, high-value sales. Traditional approaches are no long......more

A study of the largely hidden world of primary media market research and the different methods used to understand how th......more

YOUR WINNING STREAK IS ABOUT TO BEGIN Why do some people, colleagues, or teammates consistently bask in glory while othe......more

Customers are now highly influenced by digital marketing and ease of purchase, level of service, technological security,......more

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The media and entertainment industry (MEI) differs significantly from traditional industries in many respects. According......more

The media and entertainment industry (MEI) differs significantly from traditional industries in many respects. According......more

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This book examines the emergence of professional advertising in western India during the interwar period. It explores th......more

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This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of......more

What s the secret to a company s continued growth and prosperity? Internationally known marketing expert Al Ries has the......more

This book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropr......more

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How does social control theory explain the relationships between business firms and organizations? This book aims to ans......more

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Demystify branding for educators Branding adds to the identity of an organization and makes people feel connected to it.......more

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Practical and straightforward solutions to everyday sales challenges In The Innovative Seller: Keeping Pace In An AI and......more

Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practi......more

Unlock The Forever Game: How Create Once, Distribute Forever Will Change Your Content Strategy Forever Just a few years ......more

This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing princ......more

This book provides an overview of recent and current research which defines and scopes the field of responsible marketin......more

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Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses b......more

This interdisciplinary volume explores and engages the key thinkers and ideas of the Austrian School of political econom......more

Advertising is everywhere. Whether you realise it or not, it′s there when you watch your favourite Netflix show, when yo......more

The Howard Gossage Show is about the 1960s advertising copywriter, Howard Gossage - and what he can teach today’s advert......more

This book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism mark......more

This book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism mark......more

This text provides a guide to strategic communications for nonprofit organizations that is rooted in the desire to serve......more

This text provides a guide to strategic communications for nonprofit organizations that is rooted in the desire to serve......more

There is an increasing interest in emerging markets because of the higher economic growth rates compared to developed ec......more

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Marketing is in Flux. The old ways don’t work anymore. Customers and prospects aren’t interested in your brochures, logo......more

"Beyond 9-5: A Young Entrepreneur’s Guide to Building Residual Income" is a groundbreaking book that challenges the conv......more

Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward and concis......more

"Retail Marketing Management" is an invaluable resource for automotive marketers seeking to stay ahead of the curve, off......more

Imagine if you could always get what you want - just by speaking properly For decades academics have been slowly crackin......more

The book looks at how Brazil’s main television channel has been moving with the new audiovisual trends, such as the use ......more

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This newly updated, carefully structured accessible textbook provides students and practitioners with the skills they ne......more

Sustainable Advertising is a manifesto for the world’s advertising industry, a case for change globally: ’to change the ......more

Learn how to become a world-class communicator and, in doing so, become the best negotiator you can be. As one of the wo......more

Brands not only reflect culture but actively shape societal norms and values. Move beyond performative inclusive marketi......more

Invest in the proven keys to great sales leadership In a profession often plagued by poor experiences and bad reputation......more

Consumer products and services are such an ingrained part of everyday life it might be easy to forget their importance a......more

In Beyond Realms: Navigating the Metaverse, the authors explain concepts and features of the virtual world of the metave......more

Businesses can no longer afford to stick their heads in the sand. The time to act is now. Cities are becoming unliveable......more

The experience of women’s everyday lives in public relations roles across the world is under-recorded and under-explored......more

A Modern Perspective Are you tired of outdated networking methods that lead nowhere? Say goodbye to the dark ages of tra......more

In "AI-Powered Marketing: A New Era of Business Growth," renowned expert Peter A. Kruse unveils how artificial intellige......more

In "AI-Powered Marketing: A New Era of Business Growth," renowned expert Peter A. Kruse unveils how artificial intellige......more

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This energising book will show you how to make effective video marketing assets by extracting the gems hidden within you......more

A series of calamities has, in recent years, had an impact on business performance. This book explores strategies and bu......more

A series of calamities has, in recent years, had an impact on business performance. This book explores strategies and bu......more

Drawing on real-life cases from a wide range of industries, two acclaimed experts offer a sophisticated but accessible g......more

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"This book is in its 8th edition and has sold thousands of copies over many years The topic of marketing planning is on ......more

The "soul" centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not ......more

"I’m good at what I do, I have a great product. What really holds me back is that I’m not sure how to promote effectivel......more

resentation Ready is divided into three sections: building your case, leveraging creativity, and honing your delivery. E......more

The seventh edition of Strategic Planning for Public Relations continues its place as a leading text to guide students i......more

Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasi......more

International marketing is a core disciplinary area within the broader international business field. Over the last 25 ye......more

Step into the bustling streets of Sydney, Australia, during the vibrant era of the seventies with "Diary of a Salesman."......more

Understand the Keys to Client Acquisition and Lasting Relationships #1 New Release in Marketing and Consumer Behavior, a......more

This book deconstructs the quintessential Indian woman that the advertising industry portrays across the spectrum by loo......more

The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer,......more