Sport continues to experience unprecedented popularity, with growth driven by the evolving ways in which sport teams, at......more
Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to u......more
Food Sustainability and the Media: Linking Awareness, Knowledge and Action is the first book to explore the roles that t......more
Transformational Sales Leadership: Sales Leader Perspectives offers viewpoints from 12 leaders across the global sales i......more
Transformational Sales Leadership: Sales Leader Perspectives offers viewpoints from 12 leaders across the global sales i......more
The Buying Revolution has changed forever the landscape of complex, high-value sales. Traditional approaches are no long......more
Household Finance: An Introduction to Individual Financial Behavior speaks to both how people should and how people actu......more
India is already the world’s fifth-largest economy. Unlike most markets of its size, India is, and for a long time will ......more
In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, e......more
A study of the largely hidden world of primary media market research and the different methods used to understand how th......more
A study of the largely hidden world of primary media market research and the different methods used to understand how th......more
YOUR WINNING STREAK IS ABOUT TO BEGIN Why do some people, colleagues, or teammates consistently bask in glory while othe......more
Customers are now highly influenced by digital marketing and ease of purchase, level of service, technological security,......more
The media and entertainment industry (MEI) differs significantly from traditional industries in many respects. According......more
The media and entertainment industry (MEI) differs significantly from traditional industries in many respects. According......more
This book examines the emergence of professional advertising in western India during the interwar period. It explores th......more
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This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of......more
What s the secret to a company s continued growth and prosperity? Internationally known marketing expert Al Ries has the......more
This book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropr......more
This book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropr......more
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How does social control theory explain the relationships between business firms and organizations? This book aims to ans......more
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Over the past decades, collaborative initiatives between luxury brands and the art world have been increasing in number ......more
Demystify branding for educators Branding adds to the identity of an organization and makes people feel connected to it.......more
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Practical and straightforward solutions to everyday sales challenges In The Innovative Seller: Keeping Pace In An AI and......more
Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practi......more
Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practi......more
Unlock The Forever Game: How Create Once, Distribute Forever Will Change Your Content Strategy Forever Just a few years ......more
This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing princ......more
This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing princ......more
The revolution in military recruitment advertising to people of color and women played an essential role in making the U......more
The revolution in military recruitment advertising to people of color and women played an essential role in making the U......more
This book provides an overview of recent and current research which defines and scopes the field of responsible marketin......more
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Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses b......more
Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses b......more
Getting to Yes, developed at the Harvard Negotiation Project, has been an international bestseller on win-win "principle......more
This interdisciplinary volume explores and engages the key thinkers and ideas of the Austrian School of political econom......more
Advertising is everywhere. Whether you realise it or not, it′s there when you watch your favourite Netflix show, when yo......more
Advertising is everywhere. Whether you realise it or not, it′s there when you watch your favourite Netflix show, when yo......more
The Howard Gossage Show is about the 1960s advertising copywriter, Howard Gossage - and what he can teach today’s advert......more
This book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism mark......more
This book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism mark......more
Unleash growth and customer loyalty with smart, usage-based billing strategies for your business. As a business leader, ......more
Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to u......more
This text provides a guide to strategic communications for nonprofit organizations that is rooted in the desire to serve......more
This text provides a guide to strategic communications for nonprofit organizations that is rooted in the desire to serve......more
There is an increasing interest in emerging markets because of the higher economic growth rates compared to developed ec......more
The food industry is experiencing a digital transformation across the entire supply chain, from farm to fork. This book ......more
This book presents state-of-the-art research from around the world on how the fashion industry can help in the transitio......more
This book, and the papers published within it, delves into the topic of governance in a modern, digital age, deliberatin......more
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Marketing is in Flux. The old ways don’t work anymore. Customers and prospects aren’t interested in your brochures, logo......more
"Beyond 9-5: A Young Entrepreneur’s Guide to Building Residual Income" is a groundbreaking book that challenges the conv......more
Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and conci......more
Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward and concis......more
"Retail Marketing Management" is an invaluable resource for automotive marketers seeking to stay ahead of the curve, off......more
Imagine if you could always get what you want - just by speaking properly For decades academics have been slowly crackin......more
Our society has moved from a non-industrialized production and consumption model suited to traditional marketing strateg......more
The book looks at how Brazil’s main television channel has been moving with the new audiovisual trends, such as the use ......more
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MASTER B2B MARKETING WITH AN EXTENSIVE HOW-TO GUIDE PACKED WITH OVER 250 VALUABLE STRATEGIES 250+ Best Practices for B2B......more
This newly updated, carefully structured accessible textbook provides students and practitioners with the skills they ne......more
This newly updated, carefully structured accessible textbook provides students and practitioners with the skills they ne......more
The definitive hands-on guide on the art of negotiating--with critical updates for today’s business landscape Confident,......more
Sustainable Advertising is a manifesto for the world’s advertising industry, a case for change globally: ’to change the ......more
Sustainable Advertising is a manifesto for the world’s advertising industry, a case for change globally: ’to change the ......more
Learn how to become a world-class communicator and, in doing so, become the best negotiator you can be. As one of the wo......more
Brands not only reflect culture but actively shape societal norms and values. Move beyond performative inclusive marketi......more
Brands not only reflect culture but actively shape societal norms and values. Move beyond performative inclusive marketi......more
Invest in the proven keys to great sales leadership In a profession often plagued by poor experiences and bad reputation......more
Consumer products and services are such an ingrained part of everyday life it might be easy to forget their importance a......more
In Beyond Realms: Navigating the Metaverse, the authors explain concepts and features of the virtual world of the metave......more
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Businesses can no longer afford to stick their heads in the sand. The time to act is now. Cities are becoming unliveable......more
The experience of women’s everyday lives in public relations roles across the world is under-recorded and under-explored......more
A Modern Perspective Are you tired of outdated networking methods that lead nowhere? Say goodbye to the dark ages of tra......more
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Corporate social responsibility (CSR) is an established management focus of today’s companies and organizations of diffe......more
In "AI-Powered Marketing: A New Era of Business Growth," renowned expert Peter A. Kruse unveils how artificial intellige......more
In "AI-Powered Marketing: A New Era of Business Growth," renowned expert Peter A. Kruse unveils how artificial intellige......more
This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain......more
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Sustainable Marketing and the Circular Economy in Poland outlines the specific challenges around formulating an organisa......more
This energising book will show you how to make effective video marketing assets by extracting the gems hidden within you......more
There has never been a better time to serve and succeed in professional services. Your ability to connect with a prospec......more
A series of calamities has, in recent years, had an impact on business performance. This book explores strategies and bu......more