內容簡介

　　Optimize your outcomes. With McConnell/Brue/Flynn, improving outcomes has never been simpler. If given the chance to work harder or smarter, which would you choose? This product’s modern approach makes learning and applying economics easier for instructors and students alike. From real-life examples to cutting-edge digital learning resources, such as interactive graphs, Adaptive Learning Assignments and much more, McConnell offers a student-centered learning environment that presents the subject matter in new and engaging ways. For instructors, a fully supportive teaching package does the heavy lifting so you can focus on what you love.

作者介紹

作者簡介

Campbell R. McConnell

　　現職：University of Nebraska

Stanley L. Brue

　　現職：Pacific Lutheran University

Sean M. Flynn

　　現職：Scripps College

PART I: INTRODUCTION TO ECONOMICS AND THE ECONOMY
Ch 1 Limits, Alternatives, and Choices
Ch 2 The Market System and the Circular Flow

PART II: PRICE, QUANTITY, AND EFFICIENCY
Ch 3 Demand, Supply, and Market Equilibrium
Ch 4 Market Failures Caused by Externalities and Asymmetric Information
Ch 5 Public Goods, Public Choice, and Government Failure

PART III: CONSUMER BEHAVIOR
Ch 6 Elasticity
Ch 7 Utility Maximization
Ch 8 Behavioral Economics

PART IV: MICROECONOMICS OF PRODUCT MARKETS
Ch 9 Businesses and the Costs of Production
Ch10 Pure Competition
Ch11 Pure Monopoly
Ch12 Monopolistic Competition
Ch13 Oligopoly and Strategic Behavior
Ch14 Internet Oligopoly: Networks and Platforms
Ch15 Technology, R&D, and Efficiency

PART V: MICROECONOMICS OF RESOURCE MARKETS AND GOVERNMENT
Ch16 The Demand for Resources
Ch17 Wage Determination
Ch18 Rent, Interest, and Profit
Ch19 Environmental Economics
Ch20 Public Finance: Expenditures and Taxes

PART VI: MICROECONOMIC ISSUES AND POLICIES
Ch21 Antitrust Policy and Regulation
Ch22 Agriculture: Economics and Policy
Ch23 Income Inequality, Poverty, and Discrimination
Ch24 Health Care
Ch25 Immigration

PART VII: GDP, GROWTH, AND INSTABILITY
Ch26 An Introduction to Macroeconomics
Ch27 Measuring Domestic Output and National Income
Ch28 Economic Growth
Ch29 Business Cycles, Unemployment, and Inflation

PART VIII: MACROECONOMIC MODELS AND FISCAL POLICY
Ch30 Basic Macroeconomic Relationships
Ch31 The Aggregate Expenditures Model
Ch32 Aggregate Demand and Aggregate Supply
Ch33 Fiscal Policy, Deficits, and Debt

PART VX: MONEY, INTEREST RATES, AND MONETARY POLICY
Ch34 Money, the Federal Reserve, and Interest Rates
Ch35 Monetary Policy, GDP, and the Price Level
Ch36 Financial Economics

PART X: EXTENSIONS AND ISSUES
Ch37 Extending the Analysis of Aggregate Supply
Ch38 Current Issues in Macro Theory and Policy

PART XI: INTERNATIONAL ECONOMICS
Ch39 International Trade
Ch40 The Balance of Payments, Exchange Rates, and Trade Deficits
Ch41 The Economics of Developing Countries

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