Jeffrey Johnstone is editor in chief of the Professional Bull Riders and Pro Bull Rider magazine, 8 Seconds, the PBR’s official regular-season souvenir program; and the PBR World Finals souvenir program. He lives in Colorado Springs, Colorado. Keith Ryan Cartwright is the senior writer for pbrnow.com. He has written for a variety of publications including Espn.com, American Cowboy, Country Weekly, and the Tennessean. In 1999 Rolex/Golf Digest named him among the top five college sportswriters in America. Ty Murray is a nine-time World Champion rodeo cowboy and the cofounder and board adviser of the Professional Bull Riders.