This updated edition of Louis Vuitton: The Birth of Modern Luxury--presented by Paul-Gérard Pasols, the former director of communications for Louis Vuitton and a longtime consultant for the company--describes the dramatic rise of the world’s finest luxury company.
Written with full access to the company’s archives, this incredible volume demonstrates Louis Vuitton’s passion for fine design with a stunning array of archival art, product designs, and cutting-edge advertising. The company is examined through the lives of its first three leaders--founder Louis (who invented the modern trunk), his son Georges, and his grandson Gaston. Now with fresh information on subjects such as designs for ready-to-wear clothing, shoes, jewelry, and even automobiles, this revised edition includes 20 additional pages and updated material throughout the book, covering the brand’s recent history, with new text and photographs.