The Goal: A Process of Ongoing Improvement

Written in a fast-paced thriller style, 'The Goal' contains a serious message for all managers in industry and explains the ideas which underline the Theory of Constraints developed by the author.

作者簡介

　　Freelance author and journalist Jeff Cox is a contributing editor to Organic Gardening magazine and The Wine News and is the host of Grow It! on the Home & Garden Television Network. He has written 13 gardening books, including From Vines to Wines, Seasonal Celebrations, The Perennial Garden (with his wife, Marilyn Cox), The Spirit of Gardening, and Flowers For All Seasons. Jeff is a member of the Author's Guild of America, Garden Writers' Association of America, and the San Francisco Professional Food Society. He lives in California.

　　ELIYAHU M. GOLDRATT is an Israeli physicist, inventor, and philosopher whose unconventional approach to business management has made him one of the most sought-after consultants in the world today. Through his lectures and writings, as well as his work with such corporations as General Motors, Ford, Proctor & Gamble, and AT&T, Dr. Goldratt continues his crusade to teach businesses to re-examine their basic assumptions in order to compete effectively in the new global market place.