Logo Modernism

 
　　隨著時代進步，建築、美學或產品設計等領域都突破以往傳統約束，大放異彩。但鮮為人知的是，平面設計也有著不可小覷且值得喝采的長足進步。
 
　　這一版由Jens Müller編撰的《Logo Modernism》，就從Logo的平面設計，標誌出現代主義展現的迷人社會文化以及企業歷史。從媒體到零售巨頭、航空公司到美術藝廊，本書彙集了1940至1980年代的六千個Logo，並將其略分為三大領域：幾何、效果及印刷，每章再深入剖析各種Logo的形式、設計，帶領讀者細細體會Logo所展現出的純粹風格美學。
                                                                               
　　此外，本書還近距離觀察傑出的Logo設計師，如為IBM、ABC、UPS、西屋等設計出經典商標的Paul Rand、有「日本現代平面設計之父」之稱的龜倉雄策 (Yusaku Kamekura)、德意志銀行標誌與字體的設計者安東．史坦寇夫斯基 (Anton Stankowski)，並解構知名Logo設計個案Fiat、The Daiei Inc.，以及1968年墨西哥奧運會Logo設計等經典傑作。(文/ 博客來編譯)

　　本書為英文、法文、德文對照。

Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design.

This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940-1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares.

Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form.

作者簡介

　　Jens Müller was born in Koblenz, Germany in 1982 and studied graphic design in Düsseldorf. Recipient of numerous national and international design awards, Müller is Creative Director of optik design studio in Düsseldorf, and editor of the A5 book series on graphic design history. He teaches graphic design history and editorial design as a visiting lecturer at the Peter Behrens School of Arts, University of Applied Sciences Düsseldorf.

　　R. Roger Remington is Vignelli Distinguished Professor of Design at the Vignelli Center for Design Studies, Rochester Institute of Technology, New York. He has lectured and written extensively on the history of graphic design, including Nine Pioneers in American Graphic Design and Design and Science: The Life and Work of Will Burtin and has been reocgnized by the RIT Eisenhart Award for Outstanding Teaching and the Trustees Lifetime Achievement Award for Scholarship in Graphic Design.