The Exercise of Soft Power - U.S. Self-Imaging in International Broadcasting to Iran

This study analyzes the U.S. self-image in programs of the official U.S. broadcasting service to Iran. It illustrates the development of VOA Persian and its conflict-prone organizational setup. An inductive programming analysis reveals a twofold image cultivation strategy that targets Iranian perceptions of the U.S. government and American society.

Yasmin Djabarian studied American Studies and Communication at Johannes Gutenberg University Mainz and American University in Washington. As a doctoral candidate, she spent two semesters at Georgia State University in Atlanta and received a three-year scholarship from the German Academic Scholarship Foundation. She completed her PhD at JGU Mainz in 2017.