The adidas Archive. The Footwear Collection

　　運動鞋迷心中的麥加:足球金童梅西、流行指標瑪丹娜都愛穿！
　　首次愛迪達的視覺回顧集，首度公開不曾看過的樣鞋!

　　這本收藏集是首次愛迪達的視覺回顧，收錄357款型號，包含不曾看過的樣鞋與獨一無二的經典款。

　　書中的照片來自「愛迪達歷史資料庫」(adidas Historical Archive)，是全球數一數二最大運動商品製造商的檔案，由知名攝影師Christian Habermeier與Sebastian Jäger用影像詳細記錄至今。

　　攝影使用高規格的重現技術，影像呈現最細膩的細節，還有每一個穿鞋者背後的故事—網羅明星客製款:從瑪丹娜到球星梅西;聯名設計款:從美國饒舌歌手Kanye West、時裝設計師Stella McCartney與山本耀司到環保組織Parley for the Oceans，皆收錄在書中。

　　從這本收藏集裡，不只看到設計，還有愛迪達從1919至今我們的運動、設計與文化歷史的第一手見證。

100 years ago the brothers Adolf (＂Adi＂) and Rudolf Dassler made their first pair of sports shoes. Hundreds of groundbreaking designs, epic moments, and star-studded collabs later, this book presents the first visual review of the adidas shoe through more than 350 models including never-before-seen prototypes and one-of-a-kind originals.

To further develop and tailor his products to athletes’ specific needs, Dassler asked them to return their worn footwear when no longer needed, with all the shoes eventually ending up in his attic (to this day, many athletes return their shoes to adidas, often as a thank you after winning a title or breaking a world record). This collection now makes up the ＂adidas archive＂, one of the largest, if not the largest archive of any sports goods manufacturer in the world--which photographers Christian Habermeier and Sebastian Jäger have been visually documenting in extreme detail for years.

Shot using the highest reproduction techniques, these images reveal the fine details as much as the stains, the tears, the repair tape, the grass smudges, the faded autographs. It’s all here, unmanipulated and captured in extremely high resolution--and with it comes to light the personal stories of each individual wearer. We encounter the shoes worn by West Germany’s football team during its ＂miraculous＂ 1954 World Cup win and those worn by Kathrine Switzer when she ran the Boston Marathon in 1967, before women were officially allowed to compete; custom models for stars from Madonna to Lionel Messi; collabs with the likes of Pharrell Williams, Raf Simons, Stella McCartney, Parley for the Oceans or Yohji Yamamoto; as well as the brand’s trailblazing techniques and materials, like its pioneering use of plastic waste that is intercepted from beaches and coastal communities.

With a foreword by designer Jacques Chassaing and expert texts, each picture tells us the why and the how, but also conveys the driving force behind adidas. What we discover goes beyond mere design; in the end, these are just shoes, worn out by their users who have loved them--but they are also first-hand witnesses of our sports, design, and culture history, from the beginnings of the Dassler brothers and the founding of adidas until today.