Tiny Habits: The Small Changes That Change Everything

　　迷思：改變很困難。
　　事實：只要你了解行為設計的幾個步驟，改變一點都不難。

　　迷思：就是要有夠強的意志力。
　　事實：意志力這種東西總是一閃而逝，一點也不可靠，更別說靠意志力養成習慣了。

　　迷思：必須要做好計畫，並且確切實行。
　　事實：想打造新的生活，反而要保持彈性、並從小小的改變開始。

　　市面上討論改變習慣的工具書多的不得了，但說到行為研究領域的最權威，BJ Fogg絕對名列其中！不僅創辦史丹福大學行為設計實驗室，更被財富Fortune雜誌評選為當代10位不可不知的思想指標，其理論在學術界與矽谷各企業實務領域都帶來巨大改變。

　　本書集結二十年來的研究，提出的論述不僅將改變你的人生，還將徹底顛覆你對人類行為的認知。揭露行為設計的關鍵秘密，從理解行為的運作、可以從何設計行為發生的絕竅，讓我們找到能改變一切的小習慣。與其糾結在很難改變的部分，應該從很簡單就能做到的地方開始；而與其一直關注應該做的事情，我們更該把想做的事情擺在前面。拆解行為習慣的密碼，透過書裡清晰的實用步驟，我們將發現更開心、更健康的生活並沒有那麼遙不可及，改變的過程更可以充滿快樂與成就感！

　　不用再為自己許下壓力沉重的改變宣誓，面對反覆失敗自我質疑的沮喪，跟著《Tiny Habits》從小處開始，朝美好的大未來前進！（文／博客來編譯）

　　This year forget big resolutions. For real change start small.

　　Forget the latest exhausting fitness fad. Lose the guilt. Stop feeling bad. Improving your life is much easier than you think:

　　Try any habit,
　　make it tiny,
　　find where it fits naturally in your life
　　and nurture its growth.

　　Silicon Valley legend BJ Fogg, pioneering research psychologist, founder of the iconic Behavior Design Lab at Stanford, and one of Fortune’s ‘10 New Gurus You Should Know’, has cracked the code of habit formation. Based on twenty years’ research and used by over 40,000 people, his TINY HABITS® method reveals that the key to changing behaviour is the opposite of what you’ve always been told. It isn’t about willpower.

　　By focusing on what is easy to change, not what is hard; focusing on what you want to do, not what you should do, you’ll discover that creating happier, healthier lives can be easy, and surprisingly fun.

Review

　　“Deeply researched and highly practical, this book will be a valuable resource to anyone interested in changing their behavior (that is, all of us).” (Gretchen Rubin New York Times best selling author of The Happiness Project)
 
　　“BJ Fogg's ideas on self-change are uniquely relevant, approachable, and powerful. I can't recommend this book highly enough.” (Ramit Sethi, New York Times best selling author of I Will Teach You To Be Rich)
 
　　“BJ Fogg’s work is transformative….We use Tiny Habits at Amen Clinics with our patients, online students, and readers. It is simple, easy-to-implement, and it works.” (Daniel G. Amen, MD, New York Times best selling author of Change Your Brain, Change Your Life)
 
　　“[Tiny Habits] demystifies the little behaviors that add up to what is, in essence, our identity. Understanding these micro behaviors [is] critical if you want achieve big outcomes like losing weight or building a company.” (Tony Fadell, inventor of the iPod and Co-inventor of the iPhone)

　　"BJ Fogg is the founding father of habits research, and his advice has already changed my life. Tiny Habits will help anyone have their best year yet; whether you want to sleep better, lose weight, work smarter or be a more present parent" (Dr Rangan Chatterjee, author of Feel Better in 5)

　　"On the subject of behavioural design, there is no one on earth who could author a more informative and anticipated book than BJ Fogg" (Robert Cialdini, author of 'Persuasion')

　　"This book is a rare diamond in a vast market: a self-help book that actually helps. That’s because it is informed by scientific enquiry. BJ Fogg is, deservedly, a cult figure not only among behavioural science academics but also in the business world. As a behavioural science fanatic, I cannot wait to read it: as an overweight behavioural science fanatic, I cannot wait to try its prescriptions" (Rory Sutherland, Ogilvy VC and author of 'Alchemy')

　　"BJ Fogg is a Stanford and Silicon Valley legend. He teaches people small research-based steps that enable them to make big, good and enduring changes in their lives. Tiny Habits makes his simple secret sauce available to everybody; it is a joy to read and packed with easy steps that will help you do more of what you want – and less of what you don’t" (Robert Sutton, author of 'The Asshole Survival Guide')

　　"BJ Fogg is one of those rare individuals who can brilliantly balance a thorough understanding of research with the ability to make that research useful and understandable in the real world. What makes Tiny Habits so powerful is that the behaviour change seems so doable, and thus it will have a multi-level appeal across every domain from home to work, from business leaders and educators to parents and students" (Shawn Achor, author of 'The Happiness Advantage' and 'Big Potential')

Author

BJ Fogg

　　BJ Fogg is the founder and director of the Behaviour Design Lab at Stanford. In addition to his research, Fogg teaches Boot Camps in Behaviour Design for industry innovators and also leads the Tiny Habits Academy helping people around the world. One of Fortune’s ‘10 New Gurus You Should Know,’ he lives in Northern California and Maui.