With more than 40 years in the creative department at advertising agencies on both coasts, David Ullman has worked on developing campaigns for clients in virtually every industry in the US. These days he and his camera are found wherever he decides to go. Then "... one day after retiring I had to ask myself ’why do I have all these pictures stored?’ After a bit of thought I had the idea that I could take the best of my pictures, subject by subject, and put them into a book that gets right to the point of the pictures." David’s books reflect his personal travels, motorcycles, fishing, and things that simply capture his fancy. "Prossionally I was committed to the concept that it takes both words and pictures to create effective communication. I guess I still am."