The Business Owner Defined: A Job Description for the Business Owner

What is the difference between the duties of a business owner and the duties of a senior executive in a company? Up until now, there has never been a clear description of all the basic duties of a business owner in a typical company. Visotsky describes each individual duty of a business owner to create a holistic, simple and systematic understanding of the role. It is astonishing how easy and applicable these descriptions are in the workplace.

Each duty is described in a separate chapter with many examples from different business areas. Undoubtedly this book can be called the first professional manual for a business owner of any company.

Alexander Visotsky is an entrepreneur who built several successful businesses, including an international consulting company, Visotsky Consulting. Visotsky has created a consulting program that empowers the business owner take full control of their company and exponentially expand it. Visotsky has published three best-selling books in Russia, and Job Description for the Business Owner is the first work he’s translated into English.

＂The book, which you have in your hands, is written for those who started their business, encountered some difficulties and is searching for a way to succeed. The author of this book, Alexander Visotsky, is not a theoretic who is talking about business at the desk. He is practician, who generalized the extensive experience of running his own business. His observations and recommendations are very useful for those who start this exciting game called ＂Business.＂ Small business is not simple at all! It is difficult to run a small business because it creates a lot of problems an owner has to solve. It has a lack of resources and possibilities and big staff turnover. The only solution is skillful and modern management. One needs to create a successful company. But how? At the beginning of his activity, the author did not have an idea of how to manage. How to restore order in ＂your home,＂ organize work and beat competitors. He decided to figure it out and help others. The author proposes solutions based on his experience. These solutions are results of his efforts of solving problems he encountered in his business. They turned out to be typical for all small companies. If you want your business to be successful, use solutions this book gives you!＂-A.V Doctor of Economics, Professor