Non-Obvious Guide to PR & Communication

A candid, engaging, and refreshingly straightforward guide to deconstructing and effectively implementing public relations for companies of any size.

More than a century after it entered the business lexicon, the brand -and market -building potential of PR is still barely tapped into. Why? Because if business leaders don’t understand, at a fundamental level, how PR contributes to the bottom line, they’re unlikely to invest in it.

In this guide, award-winning PR strategist and teacher ShonaliBurke sets the record straight about the power of PR, showing you how -when done right -it is by far the most effective way to build trust with your audiences and, as a result, transform your brand’s position, thought leadership, and market share.

Shonali Burke is an innovative communication strategist
whose social marketing expertise transforms the brand communications of
purpose-driven organizations for bottom line results. With two+ decades in the
greater branding and marketing space, she works at the nexus of social
technologies and marketing communications to help clients more impactfully
connect with stakeholders. She is based in Washington, D.C.

Rohit Bhargava is the founder of the Non-Obvious Company and
entrepreneur having started three successful companies. He is widely considered
one of the most entertaining and original thinkers and speakers on marketing
disruption and innovation in the world. He is the Wall Street Journal
bestselling author of five books and teaches marketing and storytelling at
Georgetown University in Washington DC.