Invisible to Invaluable: Unleashing the Power of Midlife Women

＂We are the first generation of women who will live twice as long as our original biological purpose. Our grandmothers were only expected to live till they were 70. We’re expected to work till then. But we’re not working. The pre-Covid world wasn’t designed for a highly educated, resourceful and healthy cohort of wise women. In 18 short episodes, Invisible to Invaluable charts the bare-faced facts of the predicament of midlife women, but also showcases their power and their potential. It offers practical advice and suggestions for how we can solve problems, take advantage of opportunities and change the narrative for all of us＂--Publisher’s description.

Jane Evans is one of her generation’s most successful advertising women, but in her fifties she was completely invisible to her industry. She quickly recognised there is an epidemic of unemployment and invisibility for all midlife women. She founded the Uninvisibility project to highlight the issue, showcase brilliant women and create opportunities for women to return to the workplace. Jane is a prolific speaker with recent keynotes at TBD and Zee Melt. She has appeared on many podcasts from Take F**king Risks to the Huffington Post. In 2019 she was presented a Lifetime Achievement Award by Women in Media and in 2020 was one of AdAge’s Women to Watch Europe.

Carol Russell is a screenwriter and founder of Fresh Voices UK which amplifies the work of ethnically diverse screenwriters to the television industry. Her work includes principal scriptwriter of Comin’ Atcha Cleopatra; multi-award-winning, BAFTA-nominated drama series Soon Gone: A Windrush Chronicle, celebrating the 70th anniversary of The Windrush, which was broadcast on BBC Four in 2019. Carol also wrote two episodes for the 9th series of Danny Brocklehurst’s Stone, broadcast on BBC Radio 4’s 2021. She was one of the BAFTA-nominated team of adapters of Jacqueline Wilson’s Story of Tracy Beaker. Carol is also Stephen Lawrence Foundation Trust award winner.,
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