Magic Words

 
　　幾乎我們所有的行為都會運用到語言，這個我們說服他人、進行溝通討論、創造人際連結的工具，是領導、行銷、教育時不可或缺的要素。但你可能沒有發現，某些字詞，擁有比其他字更巨大的影響力。它們更能夠改變想法、吸引注意力，甚至誘發實際行動。到底是哪些字擁有如此神奇的魔力，而我們又可以怎樣運用它們？
 
　　約拿．博格在本書中提供關於語言的最新研究，並指出六種關鍵語彙，包含那些觸發身分認同、展現個人自信、組織出有效問題、提高描述具體性、擁有情緒感染效果、和對方所使用的語言同質(或相異)的字詞。博格分享眾多研究成果，並提供實際運用六種神奇語彙的建議。
 
　　無論你是想成功推銷新產品的銷售員、想創造吸睛故事的內容創作者、想讓小朋友乖乖幫忙收拾玩具的老師、想獲得資金支援的新創企業家，這部作品適合所有想要增加影響力的讀者，博格在書中提供的實用工具和技巧，將讓你親身體驗使用正確語彙，能夠輕鬆創造出如何驚奇的效果！(文/博客來編譯)
 

A NEXT BIG IDEA CLUB ’MUST-READ’

New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.

Almost everything we do involves words. Words are how we persuade, communicate, and connect. They’re how leaders lead, salespeople sell, and parents parent. They’re how teachers teach, policymakers govern, and doctors explain. Even our private thoughts rely on language.

But certain words are more impactful than others. They’re better at changing minds, engaging audiences, and driving action. What are these magic words, and how can we take advantage of their power?

In Magic Words, internationally bestselling author Jonah Berger gives you an inside look at the new science of language and how you can use it. Technological advances in machine learning, computational linguistics, and natural language processing, combined with the digitization of everything from cover letters to conversations, have yielded unprecedented insights.

Learn how salespeople convince clients, lawyers persuade juries, and storytellers captivate audiences; how teachers get kids to help and service representatives increase customer satisfaction; how startup founders secure funding, musicians make hits, and psychologists identified a Shakespearean manuscript without ever reading a play.

This book is designed for anyone who wants to increase their impact. It provides a powerful toolkit and actionable techniques that can lead to extraordinary results. Whether you’re trying to persuade a client, motivate a team, or get a whole organization to see things differently, this book will show you how to leverage the power of magic words.