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Digital-Native News in South America: Building Bridges with Diverse Audiences in Argentina, Brazil and Colombia

Digital-Native News in South America: Building Bridges with Diverse Audiences in Argentina, Brazil and Colombia

  • 定價:7199

分期價:(除不盡餘數於第一期收取) 分期說明

3期0利率每期23996期0利率每期1199
  • 運送方式:
  • 臺灣與離島
  • 海外
  • 可配送點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
  • 可取貨點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
載入中...
  • 分享
 

內容簡介

This book investigates the strategies used by South American digital-native news media in attracting diverse audiences, and their effectiveness, from an audience perspective, in bridging communities and building consensus.

In recent years, independent digital news outlets have emerged in a landscape of increasing ideological polarization. The book addresses the pivotal question of whether these organizations can help promote social cohesion and overcome a divided and fragmented market. Drawing from extensive interviews conducted with audience members, journalists, and media executives from the established news markets of Argentina, Brazil and Colombia, de Macedo Higgins Joyce sheds new theoretical insights on the strategies and practice of independent digital news, its evolution, and its agenda-setting impact in the region.

Innovative and rigorous, Digital-Natives News in South America deftly explores this new and important field of research and will be of interest to journalism researchers and media practitioners alike.

 

作者簡介

Vanessa de Macedo Higgins Joyce, Ph.D. is an Associate Professor in the School of Journalism and Mass Communication at Texas State University, USA.

 

詳細資料

  • ISBN:9783031495021
  • 規格:精裝 / 普通級 / 初版
  • 出版地:美國

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