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Entrepreneurial Business Venturing: Digitalization Trends

Entrepreneurial Business Venturing: Digitalization Trends

  • 作者: Ratten, Vanessa
  • 原文出版社:Springer
  • 出版日期:2024/04/07
  • 語言:英文
  • 定價:4799

分期價:(除不盡餘數於第一期收取) 分期說明

3期0利率每期15996期0利率每期799
  • 運送方式:
  • 臺灣與離島
  • 海外
  • 可配送點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
  • 可取貨點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
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內容簡介

In today’s competitive marketplace, businesses must be entrepreneurial to succeed. This book argues that entrepreneurship allows businesses to adapt to changing economic conditions and societal needs. It focuses on entrepreneurial business venturing as a means of understanding how businesses innovate, take risks, and think futuristically. The text emphasizes the importance of understanding digitalization trends in these ventures to grasp digital innovation trends better.

The book explores why an entrepreneurial perspective is crucial in business, explaining the role of the knowledge economy in society and the need for businesses to prioritize digital technology. It examines how the nature of work has evolved due to the COVID-19 pandemic, including the rise of flexible work arrangements and remote work, with case studies from international companies.

Furthermore, the book argues that digital forms of entrepreneurship are increasingly important in responding to crises and international developments. It highlights the need for scenario and forecast planning in developing new products and services to meet evolving customer needs. The book also provides examples of business model innovation, which underscores the importance for businesses to emphasize entrepreneurship not only in product development but also in their interactions with society. It discusses how businesses can achieve this through an entrepreneurial health audit, which focuses on entrepreneurial intensity, frequency, and ideas for start-ups and spinoffs. By examining examples and suggestions included in the book, businesses can learn about the role of entrepreneurial learning and failure in creating an entrepreneurial culture.


 

作者簡介

Vanessa Ratten is an Associate Professor of Entrepreneurship and Innovation at La Trobe University. She is the Program Director of the Masters of Management and teaches Corporate Venturing and Managing Innovation. She has published seven sole authored books including Sport Entrepreneurship: Developing and Sustaining an Entrepreneurial Sports Culture (Springer). She has also edited more than twenty books including Entrepreneurship and the Community: A Multidisciplinary Perspective on Creativity, Social Challenges, and Business (Springer).

 

詳細資料

  • ISBN:9789819719341
  • 規格:精裝 / 170頁 / 23.5 x 15.49 cm / 普通級 / 初版
  • 出版地:美國

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