年度諮商展

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近期新書共有7

媒體與大眾傳播理論

媒體與大眾傳播理論

這部影響深遠的經典傳播學著作已出版第七版,在大數據、演算法文化、人工智慧、全球平台治理、串流媒體和大眾自我傳播的時代,持續思索「大眾」媒體和傳播以及媒體理論的重要性,並關注更多面向的多樣性,...more

廣告學與品牌的整合行銷傳播

廣告學與品牌的整合行銷傳播

聚焦於各種品牌傳播工具和策略的整合。它不僅僅是一本關於廣告與品牌的書;本書更強調整合廣告及各類行銷傳播的重要性,包括公共關係、社群媒體、數位、體驗行銷、活動行銷、贊助和名人代言等。書中內容包...more

Advertising & IMC: Principles & Practice (GE)(11版)

Advertising & IMC: Principles & Practice (GE)(11版)

Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of con......more

體驗經濟下的廣告管理:新趨勢、新方法與新案例

體驗經濟下的廣告管理:新趨勢、新方法與新案例

本書是西南財經大學市場營銷學和旅遊管理學教材系列中的一部新教材。本書在汲取國內外廣告學著作精華的同時,結合當今時代所處的背景———體驗經濟,以新的視角和新的案例,融匯了經濟學、管理學、市場營銷...more

Social Media Marketing: A Strategic Approach(2版)

Social Media Marketing: A Strategic Approach(2版)

SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E builds on the strength of the first edition, adding to the book’s real-......more

Meetings, Expositions, Events & Conventions: An Introduction to the Industry, 3/e (International Edition)

Meetings, Expositions, Events & Conventions: An Introduction to the Industry, 3/e (International Edition)

For courses in Meeting, Event, Exposition and Convention Planning and Management. The Meetings, Expositions, Events, ......more

Advertising: Principles and Effective IMC Practice

Advertising: Principles and Effective IMC Practice

As advertising agencies become increasingly pressed on accountability, producing memorable advertising is no longer enou......more

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