本書根據服務的基本特性,以服務行為、服務品質的變動性、服務的無形性、服務的顧客參與性及服務地點彈性等五大部分作為主軸架構探討。此外,廣泛羅列相關學術文獻,輔以台灣本土例證之解說,具獨到的分析...more
本書著重港埠實際運作與管理,內容採循序漸進方式,並輔助實務圖片,使初學者能立即掌握港埠作業及管理要領,且為顧及讀者從事港埠管理可能會遇到港埠航運英文專有名詞之困擾,書後並附有「重要名詞中英對...more
本書依據作者在「訓練與發展」課程深厚的教學經驗,並納入相關領域最新研究成果和最佳業界實務,為「訓練與發展」的理論與實務提供完整的全貌。全書架構分為四篇,第一篇「訓練與發展環境」,以訓練與發展...more
歷經2019年末的新冠疫情、中美貿易角力、俄烏戰爭及美國聯準會升息後,服務系統性思考與數位轉型已成為經濟發展的引擎。在疫後時代,服務業不僅發生產業型態轉變,企業經營理念、策略與制度亦全面服務化。...more
從事研究或論文寫作者常面臨不知該採用何種分析方法、如何操作軟體以及如何解讀報表等困擾,這一連串的問題核心焦點在於如何選擇「對的」分析方法。至於如何操作軟體,在現今軟體(如SPSS)可親近性愈來愈高...more
Accounting Information Systems 4e covers the four roles for accountants with respect to information technology: users of......more
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一、內容概念化:深入淺出的闡述金融市場,輔以豐富簡單易懂的圖、表。 二、介紹最新發展:探討「新冠肺炎」疫情、烏俄戰爭及中美貿易戰,引發全球性的通貨膨脹,為抑制通膨高漲,主要國家貨幣政策反轉...more
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一、以個案引導主題:本版除第1章導論之外,每章章首會介紹一個新穎且有趣的個案,同時迎合國際趨勢更新「Netflix和串流服務之戰」、「Zeta能源公司和電池發展的『聖杯』」、「關於CRISPR-Cas9基因編輯的...more
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本書共分為二十三章。在研究設計方面包含:企業研究方法概論、科學方法的基本概論、研究面向與研究程序、研究設計概論、文獻回顧與次級資料的蒐集、態度的衡量與信度及效度的檢定、問卷設計、抽樣設計、質...more
「天有不測風雲,人有旦夕禍福」印證了佛經:「人生無常」的宿命,人類從搖籃到墳墓時時伴隨著危險,古今中外,無一倖免。現代人為了降低這些風險可能帶來的財務損失,風險管理(risk management)科學於是...more
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1.作者陣容堅強:作者群長期任教於以創業聞名的Baylor大學,不僅學術資歷完整,更兼具豐富的實務經驗。Petty是大學創業學程主任,具中小型與新創企業財務專長;Palich擅長創業和策略管理,是大學創業學程...more
一個不賺錢的福袋,如何讓全聯在策略上搶佔先行者的優勢? 電視台卻靠保健品翻身,如何一年熱銷12億? 要用「有溫度陪伴」來取代賣藥,小藥局如何黏住長輩顧客?讓我們一起從《策略管理》的趣味中,啟發...more
本書是作者深耕電力經濟領域多年的研究心得與成果分享。具備以下三大特色: 一、理論架構上,係根據經濟學供給、需求、價格、管制及政策各面向,進行完整的論述,並兼顧電力系統規劃的特性。 二、應用...more
企業界有句名言:「唯一不變的,就是變。」本書從上版問世至今,世界的變化既快速又劇烈,5G的興起釋放人們的想像空間,網路上的各種應用方興未艾,比過去更深入地影響每個人的生活、工作、娛樂,甚至是人...more
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這是一本專門介紹公司理財的核心概念與應用的教科書,尤其強調淨現值乃公司理財的基本概念。本書中每個主題的根源是公司價值,致力於解釋某項決策具有價值的影響力;強調財務經理人身為決策者的角色,以及...more
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This updated Fifth Edition of Damodar N. Gujarati s classic text provides a user-friendly overview of the basics of econ......more
本書寫作目的,在提供「好教、好學、好懂」的貨幣銀行學課程教本,具有以下特色: 一、完整易懂:涵蓋貨幣銀行學課程的基礎與進階核心題材,本版大幅改寫,使內容更為完整、易懂。 二、條理分明:理論...more
Organizational Behavior provides the information you want, when you want it. Reflecting the most recent research and eve......more
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Melissa Schilling s Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It......more
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Retailing Management, 11th Edition, highlights the many ways the retail industry has transformed and evolved over the pa......more
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The 8th edition of Business Driven Information Systems promotes the belief that technology should support the needs and ......more
人力資源管理乃屬於企業內諸多功能之一,過去的科目名稱為人事管理或人事行政,較屬於行政工作,而非專業、有計畫的選材、育才、用才、留才。尤其台灣的經濟一直是以中小企業為主,過去不但對人力資源管理...more
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本書主要是為高階管理與商學課程的教學而設計的,內容安排上,除了確保正確性與完備性外,更希望可以將部分艱澀的學術研究與理論轉換成容易理解與閱讀的文字,並連結實務案例,尤其適合大學與技職院校大學...more
The Leadership Experience in Asia integrates both micro and macro approaches to leadership in a way that makes the topic......more
航空運輸產業大致分為五大子系統(5A),包括航空公司(Airline)、航空站(Airport)、空中導航服務(Air Navigation Services)、航空器(Aircraft)製造商、民航主管機關(Authority)等。本書首......more
談判是從國家、企業,乃至個人都必須面對處理的重要課題。如古希臘歷史學者修昔底德(Thucydides)名言:「強者為所欲為,弱者委屈求全」(The strong do as they will; the weak suffer as the......more
一、以「有趣實務」闡釋「嚴謹理論」:本書除了有嚴肅的行銷理論內涵,也呈現活潑且具啟發性的實務應用案例,嚴謹性與趣味性兼容並蓄。 二、以「正確觀念」構築「理論系統」:本書強調觀念與架構兼顧,...more
本書作者Frederic S. Mishkin現任美國哥倫比亞大學教授,研究領域是貨幣政策及其對金融市場與總體經濟的影響;作者曾於2006~2008年間擔任美國聯準會理事,且為多國央行與國際金融機構之顧問。本書從經濟學...more
如何在快速變動的時代掌握行銷的趨勢脈動,是頂尖行銷人員不可或缺的技能。當代行銷學之父美國西北大學凱洛管理學院名譽教授Philip Kotler所著之《行銷管理》一書,自1967年第一次出版以來,即成為國際各...more
「人力資源管理」旨在透過良好的人力資源制度與實務,如人力規劃、任用、培育、運用及留任等,強化人力管理效能,進而提升組織的經營績效,並兼顧不同利害關係人的利益。近年來,國內外政經情勢動盪、企業...more
1.以「有趣實務」闡釋「嚴謹理論」:本書除了有嚴肅的行銷理論內涵,也呈現活潑且具啟發性的實務應用案例,嚴謹性與趣味性兼容並蓄。 2.以「單一觀念」構築「理論系統」:本書強調觀念與架構兼顧,除了著...more
人工智慧(Artificial Intelligence,AI)快速發展,儼然成為推動經濟成長、國家安全、與生活福祉的一股驅動力量。AI教育首重於教材編撰與推廣,而市面上相關書籍琳琅滿目,主要分為AI概念介紹、基礎Python...more
專案管理是藝術與科學的結合。本書共分為十六章,第1~3章探討專案管理的特性以及與組織的關係。第4~9章重點在專案計畫的規劃發展上,包含WBS、成本與時間估算、建立活動網路、風險管理,以及資源和排程的...more
資訊管理到底是什麼?這個問題的答案隨著近代科技的快速發展,因地域、行業需求的不同而不斷改變。現今人與人之間的交流,則因電腦網路與可攜式行動裝置的發展產生巨大的變化,這全都來自於人們對資訊管理...more
近年來全球經濟發展變化愈趨不可預測,然而國際貿易的發展和國際物流需求仍持續成長。跨國企業對於全球運籌的擘劃更加重視,使得全球運籌與國際物流管理人才成為熱門需求。第四版的更新,除保留三版的許多...more
一、依最新(111年)法令修改,內容最正確。 二、另附線上資源,內容包含: (1) 複習及思考問題解答 (2) 現行稅法條文(截至7月止最新主要稅法) (3) 租稅法題庫(近十年高考、普考、特考、初等考試、...more
本書為會計基礎入門書籍,以架構分明、淺顯易懂的呈現方式,搭配章末習題,幫助初學者快速吸收會計概念,並於實務中靈活運用。第1章介紹會計項目及借貸法則;第2~4章為會計循環;第5章為買賣業會計;第6~9...more
2019年11月爆發的新冠肺炎無疑是最大的意外,對人類影響之大,百年無一遇。貨量因受新冠疫情惡化影響,防疫和救難物資、電商及所謂報復性消費暴增,貨運需求量大增。但此時的供給面則受新冠肺炎影響,物流...more
本書有系統、完整地闡述貨幣銀行學的學理,用深入淺出的手法說明各種概念、制度及理論,第六版除全面更新統計資料外,亦配合金融市場、銀行管理、貨幣政策理論與實務的新發展,適合稍有經濟學基礎的人,了...more
本書旨在藉由高科技產業知識的普及化,讓此類知識能在社會大眾中更為流傳、學習與應用,並讓每位讀者都能快速且深入地了解「高科技產業」。第三版的問世雖然是第二版的延續,但因應科技發展現況所有單元幾...more
產物保險業主要經營集散風險的業務,包括承保及投資等二大風險。一般而言,產物保險業經營的險種多,承保事故發生之頻率與幅度具有高度不確定性。因此,為確實提供保戶保障並永續經營,產物保險公司必須做...more
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2022年才剛過一半,金融市場就已見證了疫情、戰爭、通膨連番而來的打擊力道有多強!嚴重特殊傳染性肺炎(COVID-19)至今盤旋不去,俄烏戰爭亦讓人無法將之拋向腦後,而最令大多數人眉頭深鎖的,是全球股市直...more
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一、全書核心課題為:「市場均衡」與「國際貿易」。其內容幾乎「零數學」,省略許多過往會讓學生感到枯燥而且實用性不高的題材,主要篇幅都用來介紹經濟學的現實應用。 二、作者取材並編寫了許多有趣的...more
經濟學的入門教科書除了教授簡要的專業知識,也要幫助學生銜接「經濟學知識」與「現實經濟現象」。經濟學知識經過兩百多年的發展與檢證,短期間不容易產生大改變;但是現實經濟現象卻可能偶有重大翻騰。假...more
本書為會計基礎入門書籍,以架構分明、淺顯易懂的呈現方式,搭配章末習題,幫助初學者快速吸收會計概念,並於實務中靈活運用。第1章介紹會計項目及借貸法則;第2~4章為會計循環;第5章為買賣業會計;第6~9...more
經濟學的入門教科書除了教授簡要的專業知識,也要幫助學生銜接「經濟學知識」與「現實經濟現象」。經濟學知識經過兩百多年的發展與檢證,短期間不容易產生大改變;但是現實經濟現象卻可能偶有重大翻騰。假...more
經濟學的入門教科書除了教授簡要的專業知識,也要幫助學生銜接「經濟學知識」與「現實經濟現象」。經濟學知識經過兩百多年的發展與檢證,短期間不容易產生大改變;但是現實經濟現象卻可能偶有重大翻騰。假...more
Ferrell、Fraedrich及Ferrell所著,以倫理決策訂定程序為架構,輔以豐富的案例,並且介紹企業倫理最新的趨勢及參考資料,是一本暢銷且受到推崇的教科書,本書譯自2022年第十三版最新版本,足以肯定本書作...more
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本書是以台灣本土的觀點來介紹相關理論,同時在內文中穿插許多最新、最有趣、最具啓發性,和最具話題性的本土案例和照片,以引導讀者進入豐富且多元的企業領域。藉由「小而美」的路線,以精簡內容來介紹豐...more
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