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Principles of Economics(8版)

Principles of Economics(8版)

Frank et. al. focuses on seven core principles to produce economic naturalists through active learning. By eliminating o......more

Essentials of Investments(12版)

Essentials of Investments(12版)

1.Plentiful, high quality end-of-chapter material includes a chapter summary, key terms with page references, Problem Se......more

Investments (ISE)(12版)

Investments (ISE)(12版)

Investments sets the standard as a graduate (MBA) text intended primarily for courses in investment analysis. The guidin......more

Supply Chain Management: A Logistics Perspective (Asia Edition)(11版)

Supply Chain Management: A Logistics Perspective (Asia Edition)(11版)

Blend logistics theory with practical applications as you offer students a refined focus on the supply chain approach wi......more

Accounting Information Systems (GE)(15版)

Accounting Information Systems (GE)(15版)

Accounting Information Systems delivers the most unprecedented coverage of each major approach to teaching AIS, giving i......more

Auditing & Assurance Services(8版)

Auditing & Assurance Services(8版)

As auditors, we are trained to investigate beyond appearances to determine the underlying facts—in other words, to look ......more

Introduction to Hospitality (GE)(8版)

Introduction to Hospitality (GE)(8版)

Introduction to Hospitality is a lively, comprehensive survey of the world s largest industry - hospitality. Students ex......more

行銷管理(十六版)

行銷管理(十六版)

Perreault、Cannon與McCarthy所著的《行銷管理》(Essentials of Marketing)是一本相當經典的行銷教科書。本書特色在於首創以「4P」為架構,將行銷領域中的重要觀念、理論及工具,有系統地加以組織與探討。...more

網路行銷概論(八版)

網路行銷概論(八版)

本書是數位行銷方面最全方位的教科書,涵蓋了學生需要了解以便「像行銷人士一樣思考」的所有主題。由於數位世界瞬息萬變,為了鼓勵學生探索數位空間及思辨線上的行為,本書把數位行銷主題與傳統行銷架構連...more

現代運輸學(五版)

現代運輸學(五版)

本書主要介紹五種基本運輸系統(公路、鐵路、水運、航空、管道與垂直運輸)之特性,俾使讀者了解交通運輸系統的梗概及其營運管理方式。此外,亦探討運輸系統在國際運輸(如貨櫃運輸)及企業界(如物流與供應鏈...more

Microeconomics and Behavior(十版)

Microeconomics and Behavior(十版)

1.Economic Naturalism: Bob Frank encourages students to become Economic Naturalists to use economic principles to expl......more

財產保險學(四版)

財產保險學(四版)

財產保險為兩大商業保險之一,是針對被保險人因意外事故發生,造成被保險人財產的損失或對第三人的法律責任所致的財務負擔,予以補償為目的而建立的一種經濟制度。由於近年來產險業受到費率自由化的影響,...more

賽局:個案與談判之應用(二版)

賽局:個案與談判之應用(二版)

這本書有兩個主軸,一個是賽局基礎理論介紹;二是以賽局為工具,將賽局應用於策略管理與談判領域的個案分析。對於賽局基礎理論,依照賽局靜態與動態特性,以及完全訊息與不完全訊息的特徵,我們會以系統或...more

物流與運籌管理:智慧與創新(五版)

物流與運籌管理:智慧與創新(五版)

此版精簡第四版各章內容,使讀者更易於閱讀及消化書中知識。同時在各章章末,將該章主要重點加以整理,使讀者更容易掌握各章的精華內容;並提供十題單選選擇題,使教師可以此做為該章學習成效之檢核,或做...more

Economic Development(13版)

Economic Development(13版)

Economic Development is the leading textbook in this field, providing a complete and balanced introduction to the requis......more

Horngren’s Cost Accounting: A Managerial Emphasis (Global Edition)

Horngren’s Cost Accounting: A Managerial Emphasis (Global Edition)

Horngren’s Cost Accounting spells out the cost accounting market and continues to innovate by consistently integrating t......more

壽險數理要義:精算師入門基石(六版)

壽險數理要義:精算師入門基石(六版)

何謂「精算師」? 所謂「精算師」通常是指具備精算師組織或機構認定為正式會員資格者。隨著台灣保險事業國際交流的蓬勃,台灣精算學術業務已相當國際化。「人壽保險數理」被公認是精算師具備的主軸知識...more

職場文書與文案企劃:用文字力UP職場軟實力

職場文書與文案企劃:用文字力UP職場軟實力

「職場文書」幾乎是所有產業入行必備技能,數位潮流當道,紙本文書有漸被忽視之現象,這個發展趨勢讓企業主管相當憂慮!無論紙本或數位文書之寫作,相當大比例的年輕世代忽略其必要性及重要性,常導致職場...more

科技創新管理(6版)

科技創新管理(6版)

一、以個案引導主題:每章章首介紹一個新穎、有趣的個案,本版特別增列了「人造肉的興起」、「印度的創新:chotuKool計畫」、「UberAIR」、從音樂技術的發展談「我們應該把創新的重點放在哪裡?」等六個新...more

科技與創新管理(6版)

科技與創新管理(6版)

本書針對科技管理的重要議題,分成科技本論、技術取得與運用、技術創新、科技與創新倫理等四大部分,逐一切入科技管理的核心課題,並以作者對於相關期刊文獻的廣泛了解,鋪陳出深入淺出的推理架構,輔以台...more

會計學習題解答(十二版)

會計學習題解答(十二版)

本書能夠幫助初學者掌握會計基礎實務,並依據最新國際財務報告準則精編。第1章以會計方程式介紹複式簿記對交易的記載方式,第2章介紹借貸法則及會計科目,第3~5章為完整記帳程序,第6章為買賣業會計,第7...more

策略品牌管理(五版)

策略品牌管理(五版)

由美國長春藤名校達特茅斯學院行銷教授Kevin Lane Keller所著,全球知名的《策略品牌管理》(Strategic Brand Management: Building, Measuring, and Managing Brand ......more

租稅法(40版)

租稅法(40版)

一、依最新(109年)法令修改,內容最正確。 二、另附線上資源,內容包含: (1)複習及思考問題解答 (2)現行稅法條文(截至7月止最新主要稅法) (3)租稅法題庫(近十年高考、普考、特考、初等考試、高考...more

財政學(五版)

財政學(五版)

財政是政府部門的財務活動,就是公共支出與收入。本書是一本研究、分析和評估政府收支計畫的著作,希望能建立讀者對政府政策的認知與分析能力,並藉此引發對公共事務的觀察與關心。 本書共計四篇二十四...more

基礎統計學(六版)

基礎統計學(六版)

本書內容力求精簡,納入統計學的主要基本觀念,盡可能地用簡單的圖形與文字解說,並輔以例子做說明,期能滿足初學統計學者的需求。其次,本書包含許多新觀念,都是作者於實務、教學與研究所累積之心得,在...more

Games of Strategy (5版)

Games of Strategy (5版)

Games of Strategy is beloved by students and instructors alike for its flexible organisation, focus on problem-solving a......more

保險學:理論與實務(10版)

保險學:理論與實務(10版)

「禍兮福之所倚,福兮禍之所伏」印證了佛經:「人生無常」的宿命,人類從搖籃到墳墓時時伴隨著危險,古今中外,無一倖免。現代人為了降低這些危險可能帶來的財務損失,危險管理(Risk Management)科學於是...more

Economics (3版)

Economics (3版)

Improve YOUR world. Dean Karlan and Jonathan Morduch’s Economics 3e is built around the central concept that economics i......more

Business Ethics Now (6版)

Business Ethics Now (6版)

What Should I Do? is the cornerstone question for a multitude of ethical considerations - and the basis for this text. H......more

Business Ethics: Decision Making for Personal Integrity & Social Responsibility (5版)

Business Ethics: Decision Making for Personal Integrity & Social Responsibility (5版)

Business Ethics: Decision Making for Personal Integrity & Social Responsibility 5e provides a comprehensive, accessible,......more

International Management: Culture, Strategy, and Behavior (11版)

International Management: Culture, Strategy, and Behavior (11版)

International Management: Culture, Strategy, and Behavior reflect new and emerging developments influencing internationa......more

Essentials of Negotiation (7版)

Essentials of Negotiation (7版)

Essentials of Negotiation, 7e is a condensed version of the main text, Negotiation, 8e. It explores the major concepts a......more

Business Analytics: Communicating with Numbers

Business Analytics: Communicating with Numbers

Provides 1-2 semesters of business analytics content that takes a holistic approach to data analytics. Includes a real l......more

E-Commerce 2020-2021: Business. Technology. Society.(GE) (16版)

E-Commerce 2020-2021: Business. Technology. Society.(GE) (16版)

The most up-to-date, comprehensive overview of e-commerce today. Lively and fun to read, E-commerce 2020: Business, T......more

會計學(12版)

會計學(12版)

本書能夠幫助初學者掌握會計基礎實務,並依據最新國際財務報告準則精編。第1章以會計方程式介紹複式簿記對交易的記載方式,第2章介紹借貸法則及會計科目,第3~5章為完整記帳程序,第6章為買賣業會計,第7...more

Essentials of MIS (GE)(14版)

Essentials of MIS (GE)(14版)

Essentials of MIS is an in-depth look at how today’s businesses use information technologies and systems to achieve thei......more

會計學概要習題解答(5版)

會計學概要習題解答(5版)

本書是一會計基礎入門書籍,以架構分明、淺顯易懂的方式呈現,搭配章末習題,幫助初學者快速吸收會計概念,並於實務中靈活運用。第1章介紹會計科目及借貸法則;第2~4章為會計循環;第5章為買賣業會計;第6...more

Human Resource Management: Gaining a Competitive Advantage (12版)

Human Resource Management: Gaining a Competitive Advantage (12版)

1.Improve student learning outcomes using Connect our easy-to-use homework and learning management solution that embeds ......more

Essentials of Marketing (17版)

Essentials of Marketing (17版)

Perreault s Essentials of Marketing 17e looks at the best of marketing, where marketing practices meet target customer n......more

Strategic Management: Concepts (5版)

Strategic Management: Concepts (5版)

1.Improve student learning outcomes using Connect, our easy-to-use homework and learning management solution that embeds......more

International Business: Competing in the Global Marketplace (13版)

International Business: Competing in the Global Marketplace (13版)

Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W.L. Hil......more

Organizational Behavior: Improving Performance and Commitment in the Workplace (7版)

Organizational Behavior: Improving Performance and Commitment in the Workplace (7版)

1.Improve student learning outcomes using Connect, our easy-to-use homework and learning management solution that embeds......more

Essentials of Contemporary Management (9版)

Essentials of Contemporary Management (9版)

1.Improve student learning outcomes using Connect, our easy-to-use homework and learning management solution that embeds......more

Advertising and Promotion: An Integrated Marketing Communications Perspective (12版)

Advertising and Promotion: An Integrated Marketing Communications Perspective (12版)

Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communicati......more

Operations and Supply Chain Management (16版)

Operations and Supply Chain Management (16版)

Operations and Supply Chain Management, 16e is a comprehensive breadth of Operations Management and Supply Chain, with a......more

Financial Institutions Management: A Risk Management Approach (10版)

Financial Institutions Management: A Risk Management Approach (10版)

Saunders and Cornett s Financial Institutions Management: A Risk Management Approach provides an innovative approach tha......more

Business Communication: Developing Leaders for a Networked World (4版)

Business Communication: Developing Leaders for a Networked World (4版)

Students preparing to succeed in today s workplace require solid training in communication skills and principles, as wel......more

International Financial Management (9版)

International Financial Management (9版)

International Financial Management provides students with a foundation for analysis through a text that is well-organize......more

Economics(ISE) (22版)

Economics(ISE) (22版)

Optimize your outcomes. With McConnell/Brue/Flynn, improving outcomes has never been simpler. If given the chance to wor......more

Business Driven Information Systems (7版)

Business Driven Information Systems (7版)

The 7th edition of Business Driven Information Systems (BDIS) promotes the belief that technology should support the nee......more

財務分析與企業評價(Palepu/Business Analysis and Valuation IFRS Edition) (5版)

財務分析與企業評價(Palepu/Business Analysis and Valuation IFRS Edition) (5版)

一、由產業分析著手,將公司分析立足在產業分析的基礎上,並以財務報表分析貫穿四大分析--經營策略分析、會計分析、財務分析與前景分析,將財務報表分析的功用發揮得淋漓盡致。 二、更新國際財務報導準...more

Fundamentals of Investments: Valuation and Management (9版)

Fundamentals of Investments: Valuation and Management (9版)

Fundamentals of Investments is aimed at the introductory investments class with students who have relatively little fami......more

計算機概論 (Campbell/Technology for Success: Computer Concepts 1e)

計算機概論 (Campbell/Technology for Success: Computer Concepts 1e)

本書是專為電腦概論課程設計的全方位內容,主題包括電腦和行動裝置主機本身、輸出入裝置、儲存媒體,加上在電腦和行動裝置上執行的應用程式、App、作業系統,以及網際網路(互聯網)、全球資訊網、大數據、...more

國際行銷管理(6版)

國際行銷管理(6版)

一、以行銷的觀點為主軸:本書以全球行銷的角度來探討相關題材,內容不偏重國際經濟或國際貿易,適合銜接基本的管理或行銷課程。 二、最新最hot的案例:每一章包含「全球貿易風」、「行銷視野」,以及「...more

會計學概要(5版)

會計學概要(5版)

本書是一會計基礎入門書籍,以架構分明、淺顯易懂的方式呈現,搭配章末習題,幫助初學者快速吸收會計概念,並於實務中靈活運用。第1章介紹會計科目及借貸法則;第2~4章為會計循環;第5章為買賣業會計;第6...more

Management: Leading and Collaborating in a Competitive World (14版)

Management: Leading and Collaborating in a Competitive World (14版)

1.Improve student learning outcomes using Connect, our easy-to-use homework and learning management solution that embeds......more

Managerial Accounting(17版)

Managerial Accounting(17版)

As the long-time best-seller in Managerial Accounting, the 17th edition of Garrison/Noreen/Brewer s Managerial Accountin......more

Essentials of Marketing Research (5版)

Essentials of Marketing Research (5版)

Essentials of Marketing Research uses an application-oriented approach to equip students with skills necessary to solve ......more

Contemporary Advertising and Integrated Marketing Communications (16版)

Contemporary Advertising and Integrated Marketing Communications (16版)

1. Practical, hands-on approach. 2. Intended for UG students in liberal arts, journalism, mass communication, and busi......more

Operations Management in the Supply Chain: Decisions and Cases (8版)

Operations Management in the Supply Chain: Decisions and Cases (8版)

Appropriate for both undergraduates and MBA students, Operations Management in the Supply Chain: Decisions and Cases, 8e......more

Operations Management (14版)

Operations Management (14版)

This beloved and market-leading Operations Management book has been completely updated in the 14th edition and provides ......more

Analytics, Data Science, & Artificial Intelligence: Systems for Decision Support (11版)

Analytics, Data Science, & Artificial Intelligence: Systems for Decision Support (11版)

For courses in decision support systems, computerized decision-making tools, and management support systems. Market-le......more

Corporate Finance: Core Principles and Applications (6版)

Corporate Finance: Core Principles and Applications (6版)

Corporate Finance: Core was developed for the graduate (MBA) level as a concise, up-to-date, and to-the-point product, t......more

Project Management: The Managerial Process (8版)

Project Management: The Managerial Process (8版)

Project Management, 8e provides a holistic and realistic approach to Project Management that combines the human aspect a......more

New Products Management (12版)

New Products Management (12版)

Crawford s New Product Management 12e provides the management approach to teaching new products, with the perspective of......more

Statistical Techniques in Business & Economics (18版)

Statistical Techniques in Business & Economics (18版)

Statistical Techniques in Business and Economics, 18e is a best seller, originally published in 1967 to provide students......more

Money, Banking, and Financial Markets (6版)

Money, Banking, and Financial Markets (6版)

Cecchetti& Schoenholtz s Money, Banking, and Financial Markets 6estays relevant and interesting through the product s un......more

Accounting Information Systems (3版)

Accounting Information Systems (3版)

Accounting Information Systems 3e covers the four roles for accountants with respect to information technology: users of......more

Environmental Economics: An Introduction (8版)

Environmental Economics: An Introduction (8版)

Environmental Economics, 8th edition provides an introduction to the basic principles of economics as they relate to the......more

Management(GE)(15版)

Management(GE)(15版)

Management by Stephen P. Robbins vividly illustrates effective management theories by incorporating the perspectives of ......more

廣告學(11版)

廣告學(11版)

一、全方位的「整合行銷傳播」思維 整合行銷傳播的學理與實務運用,已經是現代行銷必備的基本條件。本書作者們即是以此思維撰寫,幫助讀者從閱讀中,培養全方位的「整合行銷傳播」觀念。 二、強調「廣...more

Organizational Behavior: Emerging Knowledge, Global Reality (9版)

Organizational Behavior: Emerging Knowledge, Global Reality (9版)

Organizational Behavior, 9e by McShane/Von Glinow helps everyone make sense of OB and provides the conceptual tools to w......more

Introduction to Mathematical Statistics (GE) (8版)

Introduction to Mathematical Statistics (GE) (8版)

Comprehensive coverage of mathematical statistics – with a proven approach Introduction to Mathematical Statistics by ......more

Experiencing MIS (8版)

Experiencing MIS (8版)

1. New - Career Guides in each chapter let students read firsthand accounts from people working in information systems j......more

策略管理 (6版)

策略管理 (6版)

您知道美聯社是如何在大型超市與連鎖超商之間找到生存縫隙嗎?它使用什麼策略? 在全球精品咖啡中,台灣逐漸取得重要地位?這些咖啡小農事怎樣做到的? 讓我們一起從《策略管理》的趣味中,啟發思考! 本...more

International Financial Management (Asia Edition)(14版)

International Financial Management (Asia Edition)(14版)

Equip your students for success in international finance with the unrivaled depth of theory and practical applications i......more

計量經濟學(7版)

計量經濟學(7版)

本書架構強調將計量經濟學應用到現實世界的問題。每一個計量方法都是研究者分析非實驗性資料時,遇到某特定議題所引出的方法。本書是根據所分析資料的型態來切割主題,與其他書的傳統作法有明顯的不同。 ...more

International Economics (17版)

International Economics (17版)

International Economics 17e combines rigorous economic analysis with attention to the issues of economic policy that are......more

觀光學(6版)

觀光學(6版)

全書共十四章,分為三大部分。第一部分講述旅遊大眾及旅遊經銷商,並解釋優質服務的重要、配銷通路成員的連結功能,以及科技對所有產業參與者的影響。第二部分讓學生逐一熟悉每種旅遊服務供應商,從交通業...more

人力資源管理:基礎與應用(3版)

人力資源管理:基礎與應用(3版)

「人力資源管理」旨在研究組織人力資源運用個體效率(micro-efficienc)與總體效能(macro-effectiveness)之學科;其主要核心活動為選才、用才、育才、晉才及留才之系統性程序。目的在運用優質人力資源藉以強...more

保險法:理論與實務(逐條釋義)(8版)

保險法:理論與實務(逐條釋義)(8版)

本書作者以教授保險法的多年經驗為本,為使理論與實務並重、切合教學實用所需,採研究合作、逐條釋義方式著作本書,並在每章末提列參考習題,幫助讀者深入思考,以增強學習效果;在文字呈現上則力求簡明易...more

International Business: The New Realities(GE)(5版)

International Business: The New Realities(GE)(5版)

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1. Mainstream, balanced treatment of the latest developments in theory and practice of strategy. 2. Emphasis on compan......more

微積分(10版)

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第十版不僅延續前版的基本架構,進而更新許多實際生活資料和應用問題,讓讀者得到最新的數據資料,新版特別補充許多商業和生命科學的應用問題,使讀者清楚知道所學習的微積分與實際生活息息相關。新版包含...more

Ethical Obligations and Decision-Making in Accounting:Text and Cases (5版)

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The overriding philosophy of this text is to provide the instructor with comprehensive coverage of ethical and professio......more

Accounting Information Systems (International Edition) (11版)

Accounting Information Systems (International Edition) (11版)

Today s accounting professionals are challenged to identify enterprise risks and provide quality assurance for a company......more

管理科學概論(6版)

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一、利用個案導讀方式,介紹管理階層可能面臨的實際問題,再陳述解決問題的管理科學方法與技巧,最後提供分析結果給管理階層做為決策參考。 二、「應用花絮」專欄,強調多樣化的應用領域,培養讀者在管...more

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Contemporary Management (11版)

Contemporary Management (11版)

The 11th edition of Contemporary Management by Jones/George continues to provide students the most current and up-to-dat......more

Fundamentals of Management (GE) (11版)

Fundamentals of Management (GE) (11版)

Everything students need to know to develop their ‘management sense’ and be successful Fundamentals of Management cove......more

Leadership in Organizations(G PIE) (9版)

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Leadership in Organizations, 9th Edition provides a balance of theory and practice as it covers the major theories and r......more

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Essentials of Business Research Methods (4版)

Essentials of Business Research Methods (4版)

In an era of big data and data analytics, how can managers make decisions based on almost unlimited information, not to ......more

Technology for Success: Computer Concepts (Asia Edition)

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Java How to Program, Late Objects (GE)隨附帳號(11版)

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系統分析與設計(12版)

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財務管理(12版)

財務管理(12版)

本書係根據Ross、Westerfield和Jordan所撰寫之《財務管理》(Fundamentals of Corporate Finance)第十二版中譯而成。中譯全書共分為七大部分,包含公司理財、財務報表與長期財務規劃、未來現金流量評......more

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Accounting for Decision Making and Control provides students and managers with an understanding appreciation of the stre......more

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