如何在快速變動的時代掌握行銷的趨勢脈動,是頂尖行銷人員不可或缺的技能。當代行銷學之父美國西北大學凱洛管理學院名譽教授Philip Kotler所著之《行銷管理》一書,自1967年第一次出版以來,即成為國際各...more
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Marketing for Hospitality and Tourism, grounded in theory and research, is a fundamental textbook for courses in hospita......more
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Armstrong與Kotler兩位行銷大師所新修訂之第十三版《行銷學》(Marketing: An Introduction),不僅在內容方面與時俱進,更能激發讀者在實務演練時的行銷想像力與創造力。新版開宗明義即強調在現今數位與大...more
The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook t......more
A concise yet exhaustive text provides flexibility in the classroom:A streamlined text allows instructors to convey curr......more
Marketing Management in China brings the landmark work of marketing gurus, Philip Kotler and Kevin Lane Keller to China.......more
What are challenges that marketers face in the world of nonprofit marketing? How crucial is it to teach your students wh......more