For more than a decade, Bryan Elliot has interviewed some of the most successful people in the world--Seth Godin, Simon ......more

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An illuminating insight into the Metaverse - what it is, how it works, and and why it will soon be playing a major role ......more

This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the I......more

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An exploration of the marketing, presentation and construction of popular Chinese children’s authors for their youthful ......more

The successful creation of a brand is essential in the promotion of a company or service, and getting it wrong can be an......more

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What does it mean to be human at work? And why are we still having this conversation? A unified approach for leadership ......more

What does it mean to be human at work? And why are we still having this conversation? A unified approach for leadership ......more

Master the evolving landscape of market research with this comprehensive guide that bridges traditional methodologies wi......more

Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, ......more

Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, ......more

Pierre-Yves Donzé and Harry Guhl analyze the strategies used to relaunch luxury brands, focusing on 11 case studies from......more

Pierre-Yves Donzé and Harry Guhl analyze the strategies used to relaunch luxury brands, focusing on 11 case studies from......more

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The concepts and practices of marketing, as well as the ideologies that impel these, are rooted in specific social and c......more

Navigating the journey from planning to execution in a PR campaign can be an intimidating task. The new edition of Plann......more

Navigating the journey from planning to execution in a PR campaign can be an intimidating task. The new edition of Plann......more

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A step-by-step playbook for perfecting your pitch or presentation then delivering a winning performance....more

A step-by-step playbook for perfecting your pitch or presentation then delivering a winning performance....more

Understanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for......more

Being creative is a key component and necessity in public relations and within creative industries to target business ch......more

Understanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for......more

WINNER: The BookFest Spring Book Awards 2022 - Marketing category (first edition) WINNER: Business Book Awards 2022 - Sa......more

WINNER: The BookFest Spring Book Awards 2022 - Marketing category (first edition) WINNER: Business Book Awards 2022 - Sa......more

We live in uncertain, volatile times. Now, more than ever, we need brave breakthrough thinking to deliver different outc......more

What is the secret brand strategy that the likes of Apple and Starbucks have adopted, but are reluctant to let the world......more

In this book, seasoned identity consultant Stijn van Diemen explores eight strategic perspectives on corporate identity,......more

In today’s rapidly evolving pharmaceutical and biotech industries, effective marketing plays a crucial role in ensuring ......more

As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, peop......more

As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, peop......more

Unlocking the untapped 60% of consumers, experts reveal how marketing can transform sustainable choices from a niche con......more

The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to ma......more

The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to ma......more

The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to ma......more

In this updated and expanded edition of his groundbreaking book, Wharton Neuroscience Initiative director Michael Platt ......more

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Luxury levers are the golden key to revenue, in any industry Luxury principles can transform any business, luxury market......more

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Provides a multidisciplinary treatment of prediction markets, including diverse perspectives from mathematical economics......more

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According to the theory of the marketing firm, the fundamental reason for the existence of modern business enterprises i......more

The ultimate guide to digital marketing and advertising - from one of the most influential digital marketers in the worl......more

The availability of data analytics has turned the marketing world upside down, but data is only part of the picture. The......more

90% of startups fail because founders build products nobody wants. Not you. If you are actually considering learning wha......more

BEHAVIORAL SCIENCE LESSONS FROM THE BEST All marketers aim to learn from the best. But how do you identify the tactics r......more

Emotional connection and affinity are the key to turning customers into brand advocates, but with consumers constantly b......more

The ultimate guide for sales managers and leaders ready to elevate their game. Sales leadership is one of the most deman......more

The ultimate guide for sales managers and leaders ready to elevate their game. Sales leadership is one of the most deman......more

Empower students to feel capable and confident as they prepare to enter the dynamic world of sport marketing. Sport Mark......more

This is the loose-leaf version of Sport Marketing, Sixth Edition With HKPropel Access, which offers students a less expe......more

The Vietnamese Economy and the Fourth Industrial Revolution collects scholarship in topics such as marketing, behavioral......more

Dominate your company’s brand categories with these proven positioning and differentiation strategies Consumers are over......more

Today’s consumers are increasingly looking for brands that resonate with their personal values and do something good for......more

Discover the secret strategy used by some of the most successful advertisers online to convert jaded skeptics into confi......more

Blogs, YouTube, Facebook, Twitter and other publishing platforms are giving everyone a voice, including organizations ......more

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An eye-opening look at the rapidly rising growth of gaming and the companies--including Peloton, Burberry, the New York ......more

Unlock the Power of Social Media Marketing for Your Business! Ultimate Guide to Social Media Marketing, 2nd edition take......more

This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to ba......more

This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to ba......more

Never Outmatched reveals how military tactics from history’s greatest leaders can transform your marketing, leadership, ......more

This third edition continues to give students a foundation in the principles of social media strategic communication and......more

This third edition continues to give students a foundation in the principles of social media strategic communication and......more

Research Operations is a reasonably new field but one that offers businesses huge opportunities to produce more high-qua......more

In recent years with tightening budgets, an explosion of data points and advancements in analytical methods, marketers a......more

In recent years with tightening budgets, an explosion of data points and advancements in analytical methods, marketers a......more

The rapid evolution of AI presents marketers with unparalleled opportunities, but innovation inevitably invites scrutiny......more

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