Food Sustainability and the Media: Linking Awareness, Knowledge and Action is the first book to explore the roles that t......more

In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, e......more

A study of the largely hidden world of primary media market research and the different methods used to understand how th......more

Customers are now highly influenced by digital marketing and ease of purchase, level of service, technological security,......more

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The media and entertainment industry (MEI) differs significantly from traditional industries in many respects. According......more

This book examines the emergence of professional advertising in western India during the interwar period. It explores th......more

This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of......more

This book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropr......more

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How does social control theory explain the relationships between business firms and organizations? This book aims to ans......more

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Over the past decades, collaborative initiatives between luxury brands and the art world have been increasing in number ......more

Demystify branding for educators Branding adds to the identity of an organization and makes people feel connected to it.......more

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Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practi......more

Unlock The Forever Game: How Create Once, Distribute Forever Will Change Your Content Strategy Forever Just a few years ......more

In the modern business world, distribution is king. Impactful products and extraordinary ideas are no longer enough to g......more

This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing princ......more

The revolution in military recruitment advertising to people of color and women played an essential role in making the U......more

The revolution in military recruitment advertising to people of color and women played an essential role in making the U......more

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Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses b......more

Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses b......more

Advertising is everywhere. Whether you realise it or not, it′s there when you watch your favourite Netflix show, when yo......more

The Howard Gossage Show is about the 1960s advertising copywriter, Howard Gossage - and what he can teach today’s advert......more

The news is a public good and needs to be handled with care and integrity. Even though lies and misinformation campaigns......more

This book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism mark......more

This book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism mark......more

Unleash growth and customer loyalty with smart, usage-based billing strategies for your business. As a business leader, ......more

There is an increasing interest in emerging markets because of the higher economic growth rates compared to developed ec......more

This book, and the papers published within it, delves into the topic of governance in a modern, digital age, deliberatin......more

This book presents state-of-the-art research from around the world on how the fashion industry can help in the transitio......more

What s the secret to a company s continued growth and prosperity? Internationally known marketing expert Al Ries has the......more

Marketing is in Flux. The old ways don’t work anymore. Customers and prospects aren’t interested in your brochures, logo......more

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Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and conci......more

Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward and concis......more

"Retail Marketing Management" is an invaluable resource for automotive marketers seeking to stay ahead of the curve, off......more

The book looks at how Brazil’s main television channel has been moving with the new audiovisual trends, such as the use ......more

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