Food Sustainability and the Media: Linking Awareness, Knowledge and Action is the first book to explore the roles that t......more

In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, e......more

A study of the largely hidden world of primary media market research and the different methods used to understand how th......more

Customers are now highly influenced by digital marketing and ease of purchase, level of service, technological security,......more

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The media and entertainment industry (MEI) differs significantly from traditional industries in many respects. According......more

This book examines the emergence of professional advertising in western India during the interwar period. It explores th......more

This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of......more

This book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropr......more

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How does social control theory explain the relationships between business firms and organizations? This book aims to ans......more

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Over the past decades, collaborative initiatives between luxury brands and the art world have been increasing in number ......more

Demystify branding for educators Branding adds to the identity of an organization and makes people feel connected to it.......more

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Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practi......more

Unlock The Forever Game: How Create Once, Distribute Forever Will Change Your Content Strategy Forever Just a few years ......more

In the modern business world, distribution is king. Impactful products and extraordinary ideas are no longer enough to g......more

This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing princ......more

The revolution in military recruitment advertising to people of color and women played an essential role in making the U......more

The revolution in military recruitment advertising to people of color and women played an essential role in making the U......more

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Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses b......more

Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses b......more

Advertising is everywhere. Whether you realise it or not, it′s there when you watch your favourite Netflix show, when yo......more

The Howard Gossage Show is about the 1960s advertising copywriter, Howard Gossage - and what he can teach today’s advert......more

The news is a public good and needs to be handled with care and integrity. Even though lies and misinformation campaigns......more

This book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism mark......more

This book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism mark......more

Unleash growth and customer loyalty with smart, usage-based billing strategies for your business. As a business leader, ......more

There is an increasing interest in emerging markets because of the higher economic growth rates compared to developed ec......more

This book presents state-of-the-art research from around the world on how the fashion industry can help in the transitio......more

This book, and the papers published within it, delves into the topic of governance in a modern, digital age, deliberatin......more

What s the secret to a company s continued growth and prosperity? Internationally known marketing expert Al Ries has the......more

Marketing is in Flux. The old ways don’t work anymore. Customers and prospects aren’t interested in your brochures, logo......more

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Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and conci......more

Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward and concis......more

"Retail Marketing Management" is an invaluable resource for automotive marketers seeking to stay ahead of the curve, off......more

The book looks at how Brazil’s main television channel has been moving with the new audiovisual trends, such as the use ......more

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MASTER B2B MARKETING WITH AN EXTENSIVE HOW-TO GUIDE PACKED WITH OVER 250 VALUABLE STRATEGIES 250+ Best Practices for B2B......more

This newly updated, carefully structured accessible textbook provides students and practitioners with the skills they ne......more

This newly updated, carefully structured accessible textbook provides students and practitioners with the skills they ne......more

How does a self-published author get his books into 85 libraries, including 7 of America’s largest, in less than two yea......more

Sustainable Advertising is a manifesto for the world’s advertising industry, a case for change globally: ’to change the ......more

Brands not only reflect culture but actively shape societal norms and values. Move beyond performative inclusive marketi......more

Brands not only reflect culture but actively shape societal norms and values. Move beyond performative inclusive marketi......more

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Are you tired of outdated networking methods that lead nowhere? Say goodbye to the dark ages of traditional networking a......more

The experience of women’s everyday lives in public relations roles across the world is under-recorded and under-explored......more

Corporate social responsibility (CSR) is an established management focus of today’s companies and organizations of diffe......more

In "AI-Powered Marketing: A New Era of Business Growth," renowned expert Peter A. Kruse unveils how artificial intellige......more

In "AI-Powered Marketing: A New Era of Business Growth," renowned expert Peter A. Kruse unveils how artificial intellige......more

Sustainable Marketing and the Circular Economy in Poland outlines the specific challenges around formulating an organisa......more

Master the Modern Marketplace with Proven Persuasion Techniques In an era where every click is a potential customer won ......more

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A series of calamities has, in recent years, had an impact on business performance. This book explores strategies and bu......more

A series of calamities has, in recent years, had an impact on business performance. This book explores strategies and bu......more

An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consum......more

Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students throu......more

From two of the world’s leading experts on branding, brand benefits, and positioning, this strategic guide reveals how f......more

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The "soul" centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not ......more

The unavoidable phenomena of globalization is making the entire planet into a single market. In addition to lowering bar......more

The new business book, Out Care the Competition introduces an easy to understand and apply model for companies of any si......more

"I’m good at what I do, I have a great product. What really holds me back is that I’m not sure how to promote effectivel......more

Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasi......more

International marketing is a core disciplinary area within the broader international business field. Over the last 25 ye......more

The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning wit......more

Precision Retailing explores the challenges and opportunities that exist in contemporary retail and offers advice on how......more

Build your chiropractic practice with proven self-promotion strategies Book Yourself Solid for Chiropractors is a game-c......more

The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer,......more

The collection presents the works of young researchers - students of the Institute of Journalism of the Belarusian State......more

Wide ranging and full of insightful facts, this volume features dozens of profiles of German companies that are leading ......more