Getting internal communication right starts with having a clear strategy. Internal Communication Strategy is your all-in......more

Getting internal communication right starts with having a clear strategy. Internal Communication Strategy is your all-in......more

Build and grow a company ready for the next generation of consumers In Seeding Innovation: The Path to Profit and Purpos......more

This book presents a roadmap for a brand licensing strategy to enable companies to leverage brand value and expand into ......more

This book presents a roadmap for a brand licensing strategy to enable companies to leverage brand value and expand into ......more

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Transformational Sales Leadership: Sales Leader Perspectives offers viewpoints from 12 leaders across the global sales i......more

The Buying Revolution has changed forever the landscape of complex, high-value sales. Traditional approaches are no long......more

How does a self-published author get his books into 85 libraries, including 7 of America’s largest, in less than two yea......more

A study of the largely hidden world of primary media market research and the different methods used to understand how th......more

YOUR WINNING STREAK IS ABOUT TO BEGIN Why do some people, colleagues, or teammates consistently bask in glory while othe......more

Customers are now highly influenced by digital marketing and ease of purchase, level of service, technological security,......more

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The media and entertainment industry (MEI) differs significantly from traditional industries in many respects. According......more

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This book examines the emergence of professional advertising in western India during the interwar period. It explores th......more

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This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of......more

What s the secret to a company s continued growth and prosperity? Internationally known marketing expert Al Ries has the......more

This book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropr......more

Selling Is an Away Game is a comprehensive guide designed to challenge traditional sales methods and transform how sales......more

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Over the past decades, collaborative initiatives between luxury brands and the art world have been increasing in number ......more

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Practical and straightforward solutions to everyday sales challenges In The Innovative Seller: Keeping Pace In An AI and......more

Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practi......more

Unlock The Forever Game: How Create Once, Distribute Forever Will Change Your Content Strategy Forever Just a few years ......more

In the modern business world, distribution is king. Impactful products and extraordinary ideas are no longer enough to g......more

This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing princ......more

This book provides an overview of recent and current research which defines and scopes the field of responsible marketin......more

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Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses b......more

This interdisciplinary volume explores and engages the key thinkers and ideas of the Austrian School of political econom......more

Advertising is everywhere. Whether you realise it or not, it′s there when you watch your favourite Netflix show, when yo......more

The Howard Gossage Show is about the 1960s advertising copywriter, Howard Gossage - and what he can teach today’s advert......more

In the fast-paced sales environment, the main challenge is engaging and forming meaningful connections with new clients,......more

This book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism mark......more

Unleash growth and customer loyalty with smart, usage-based billing strategies for your business. As a business leader, ......more

This text provides a guide to strategic communications for nonprofit organizations that is rooted in the desire to serve......more

This text provides a guide to strategic communications for nonprofit organizations that is rooted in the desire to serve......more

The food industry is experiencing a digital transformation across the entire supply chain, from farm to fork. This book ......more

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Marketing is in Flux. The old ways don’t work anymore. Customers and prospects aren’t interested in your brochures, logo......more

"Beyond 9-5: A Young Entrepreneur’s Guide to Building Residual Income" is a groundbreaking book that challenges the conv......more

Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and conci......more

Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward and concis......more

"Patience is one of the most important virtues in the sales profession." This book is an acknowledgement to the countles......more

"Retail Marketing Management" is an invaluable resource for automotive marketers seeking to stay ahead of the curve, off......more

Imagine if you could always get what you want - just by speaking properly For decades academics have been slowly crackin......more

The book looks at how Brazil’s main television channel has been moving with the new audiovisual trends, such as the use ......more

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Your decisions matter. Yet in today’s noisy world of distraction, disinformation and data overload, we tune out. We hear......more

An informative and entertaining account of how actions send signals that shape behaviors and how to design better incent......more

Sustainable Advertising is a manifesto for the world’s advertising industry, a case for change globally: ’to change the ......more

Sustainable Advertising is a manifesto for the world’s advertising industry, a case for change globally: ’to change the ......more

Brands not only reflect culture but actively shape societal norms and values. Move beyond performative inclusive marketi......more

Brands not only reflect culture but actively shape societal norms and values. Move beyond performative inclusive marketi......more

Invest in the proven keys to great sales leadership In a profession often plagued by poor experiences and bad reputation......more

Consumer products and services are such an ingrained part of everyday life it might be easy to forget their importance a......more

In Beyond Realms: Navigating the Metaverse, the authors explain concepts and features of the virtual world of the metave......more

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Are you tired of outdated networking methods that lead nowhere? Say goodbye to the dark ages of traditional networking a......more

Businesses can no longer afford to stick their heads in the sand. The time to act is now. Cities are becoming unliveable......more

The experience of women’s everyday lives in public relations roles across the world is under-recorded and under-explored......more

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In "AI-Powered Marketing: A New Era of Business Growth," renowned expert Peter A. Kruse unveils how artificial intellige......more

In "AI-Powered Marketing: A New Era of Business Growth," renowned expert Peter A. Kruse unveils how artificial intellige......more

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Sustainable Marketing and the Circular Economy in Poland outlines the specific challenges around formulating an organisa......more

Master the Modern Marketplace with Proven Persuasion Techniques In an era where every click is a potential customer won ......more