The market-leading undergraduate investments textbook, Essentials of Investments by Bodie, Kane, and Marcus, continually......more

Investments set the standardas a graduate (MBA) text intended primarily for courses in investment analysis.The guiding p......more

本書強調理論與實務並重，為幫助讀者有效理解並掌握投資的基本原理，作者特別以深入淺出的文筆介紹投資學相關理論；文中不僅排除艱澀的理論推導，更佐以國內外實務範例或個案探討，對於有興趣瞭解如何理財...more