Women of La Perla

In 1954 Ada Masotti, an Italian woman full of talent and courage, began the journey towards her dream: creating an atelier of corsetry in the name of the best Italian tradition. Beginning in a small laboratory in Bologna, the Italian town renowned for its solid tradition of silk factories and textile manufacturers, Ada used her talent as a skilled corset maker to create works of art enhancing feminine beauty.
Presenting her creations in boxes lined with velvet as if they were precious jewels, led to the name La Perla - representing the most feminine and harmonious gem.
Today, the company is part of the Pacific Global Management Group (PGM), a global talent management company headquartered in London, active in managing models and through Elite World and Women Management. Starting from the Spring Summer 2014 season the La Perla advertising campaigns became a project with the unmistakeable stamp of artistic director Fabien Baron who, with photographers Mert Alas and Marcus Piggot, was chosen to represent this decisive change in La Perla’s strategy and communications. Creating portraits of women, the visual message the company wants to convey is that there are multiple styles of femininity interpreted by La Perla collections.