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Business Communication: Developing Leaders for a Networked World (5版)

Business Communication: Developing Leaders for a Networked World (5版)

  • 定價：1680元
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內容簡介

　　In Business Communication: Developing Leaders for a Networked World, Peter Cardon is taking a practitioner and case-based approach to help students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the fifth edition communicates why credibility is essential to effective communication. Integrated with  Connect for Business Communication, Cardon provides a contemporary yet traditional view into the field, empowering students to learn bedrock communication principles while also staying up-to-date with  cultural and technological  changes in the business world—transforming them into leaders for a networked world.
 

作者介紹

作者簡介

Peter W. Cardon

　　現職：University of Southern California
 

目錄

PART I: INTRODUCTION TO BUSINESS COMMUNICATION
Ch 1 Establishing Credibility

PART II: PRINCIPLES OF INTERPERSONAL COMMUNICATION
Ch 2 Interpersonal Communication and Emotional Intelligence
Ch 3 Team Communication and Difficult Conversations
Ch 4 Inclusion in a Diverse Workplace
Ch 5 Global Communication

PART III: PRINCIPLES FOR BUSINESS MESSAGES
Ch 6 Creating Effective Business Messages
Ch 7 Improving Readability with Style and Design
Ch 8 Email and Other Traditional Tools for Business Communication
Ch 9 Collaboration Tools and Social Media for Business Communication

PART IV: TYPE OF BUSINESS MESSAGES
Ch10 Routine Business Messages
Ch11 Persuasive Messages
Ch12 Bad-News Messages

PART V: REPORTS AND PRESENTATIONS
Ch13 Research and Planning for Business Proposals and Reports
Ch14 Completing Business Proposals and Reports
Ch15 Planning Presentations
Ch16 Delivering Presentations
Ch17 Employment Communication
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詳細資料

  • ISBN：9781266158216
  • 叢書系列：商業溝通
  • 規格：平裝 / 604頁 / 21.8 x 27.8 x 2 cm / 普通級 / 全彩印刷 / 5版
  • 出版地：台灣
 

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